{"id":42431,"date":"2020-05-13T07:42:32","date_gmt":"2020-05-13T07:42:32","guid":{"rendered":"https:\/\/datappeal.io\/media-entertainment-sfruttare-i-dati-online-per-misurare-diffusione-e-qualita-percepita\/"},"modified":"2023-06-15T14:41:45","modified_gmt":"2023-06-15T14:41:45","slug":"media-entertainment-sfruttare-i-dati-online-per-misurare-diffusione-e-qualita-percepita","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/media-entertainment-sfruttare-i-dati-online-per-misurare-diffusione-e-qualita-percepita\/","title":{"rendered":"Media &#038; Entertainment: sfruttare i dati online per misurare diffusione e qualit\u00e0 percepita"},"content":{"rendered":"<p><b>L\u2019analisi realizzata da The Data Appeal Company per una Pay TV internazionale, mostra come sfruttare un approccio data-driven per ottenere in tempi brevi un\u2019analisi accurata della diffusione del servizio nei locali pubblici e la sua percezione da parte dei clienti.<\/b><\/p>\n<p><b>&nbsp;<\/b><\/p>\n<h2><b>Conoscere la qualit\u00e0 percepita reale di un prodotto o di un servizio da parte dei clienti oggi \u00e8 un asset chiave per qualsiasi azienda.&nbsp;<\/b><\/h2>\n<p><b>&nbsp;<\/b><\/p>\n<p>I benefici che ne derivano sono molteplici e incidono su ogni ambito del business.&nbsp;<\/p>\n<p>Nel caso di un\u2019azienda di premium entertainment come una Pay TV, sia B2C che B2B, \u00e8&nbsp; fondamentale conoscere in modo dettagliato la diffusione e la qualit\u00e0 percepita del servizio fornito non solo ai <b>privati<\/b>, ma anche a <b>esercizi pubblici su tutto il territorio (hotel, bar, ristoranti)<\/b>.&nbsp;<\/p>\n<p><b><br \/>\nQuesto tipo di analisi permette di raggiungere un duplice obiettivo:<\/b><b><\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\">Capire come offrire un servizio sempre coerente e all\u2019altezza delle aspettative del cliente finale, anche quando si rivolge al mercato B2B.<\/li>\n<li style=\"font-weight: 400;\">Definire le linee guida dei futuri investimenti e targettizzare in modo pi\u00f9 efficace la rete B2B a cui rivolgersi.<\/li>\n<\/ol>\n<p><b><br \/>\nThe Data Appeal Company ha realizzato un esclusivo white paper dedicato al processo, alle metodologie e agli strumenti tecnici utilizzati per realizzare questo tipo di analisi. <\/b><\/p>\n<p><b>&nbsp;<\/b><\/p>\n<p><b><\/b>Se desideri approfondire il modo in cui gli algoritmi di intelligenza artificiale possano essere di supporto al settore del premium entertainment, <strong>scarica gratuitamente il nostro white paper.<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/04\/WP-mockup-Media-ITA-1024x674.png\" alt=\"anteprima ebook media\" width=\"1024\" height=\"674\"><\/p>\n<h2><b><br \/>\nCompila il modulo per scaricare il white paper completo:<\/b><\/h2>\n<p><!--[if lte IE 8]>\n<![endif]--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data Appeal ha indagato il sentiment espresso dagli italiani sui social in relazione all&#8217;emergenza<\/p>\n","protected":false},"author":2,"featured_media":52757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[532,548],"tags":[],"class_list":{"0":"post-42431","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-analisi-e-ricerche","8":"category-customer-stories-it"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media &amp; 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