{"id":42416,"date":"2020-02-07T08:25:07","date_gmt":"2020-02-07T08:25:07","guid":{"rendered":"https:\/\/datappeal.io\/puglia\/"},"modified":"2023-06-15T14:41:41","modified_gmt":"2023-06-15T14:41:41","slug":"puglia","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/puglia\/","title":{"rendered":"Puglia"},"content":{"rendered":"

<\/p>\n

Analisi, monitoraggio e gestione del territorio e della sua reputazione
<\/strong><\/h2>\n

<\/p>\n

<\/p>\n

\u00a0<\/p>\n

<\/p>\n

<\/p>\n

La sfida<\/strong><\/p>\n

<\/p>\n

<\/p>\n

La Puglia \u00e8 una delle regioni italiane pi\u00f9 apprezzate dai viaggiatori di tutto il mondo. La grande quantit\u00e0 di recensioni, commenti e contenuti postati online dai viaggiatori per\u00f2 \u00e8 difficile da raccogliere, monitorare, gestire. Nell\u2019ambito del lancio della strategia di digitalizzazione dell\u2019Agenzia Regionale del Turismo Pugliapromozione, emerge il bisogno di individuare uno strumento per avere il pieno controllo di questi dati e per coinvolgere in modo pi\u00f9 attivo gli operatori della filiera turistica per rendere la destinazione pi\u00f9 attraente.<\/p>\n

<\/p>\n

<\/p>\n

\u00a0<\/p>\n

<\/p>\n

<\/p>\n

L’obiettivo<\/strong><\/p>\n

<\/p>\n

<\/p>\n

Avere il pieno controllo della reputazione online della regione per ottimizzare la sua percezione a livello globale e trasformare gli operatori di hotel, ristoranti e attivit\u00e0 nei migliori ambasciatori della destinazione per aumentarne l\u2019attrattivit\u00e0.<\/p>\n

<\/p>\n

<\/p>\n

\u00a0<\/p>\n

<\/p>\n

<\/p>\n

Le soluzioni<\/strong><\/p>\n

<\/p>\n

<\/p>\n

Pugliapromozione ha scelto gli strumenti e i report di destinazione di Travel Appeal, la famiglia di prodotti travel di The Data Appeal Company, per ottimizzare la sua presenza online.
L\u2019analisi della composizione, dei comportamenti e del Sentiment dei viaggiatori per ogni categoria di attivit\u00e0, ha permesso alla regione di accrescere la sua popolarit\u00e0 e di coinvolgere in modo pi\u00f9 efficace gli operatori dell\u2019intera filiera turistica.ri<\/p>\n

<\/p>\t\t\n\t\t\t\n\t\t\t\t\t\tScarica la Customer Story della Puglia\n\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"

Analisi, monitoraggio e gestione del territorio e della sua reputazione<\/p>\n","protected":false},"author":2,"featured_media":52734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[548],"tags":[],"class_list":{"0":"post-42416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories-it"},"yoast_head":"\nPuglia - Customer Stories - The Data Appeal Company<\/title>\n<meta name=\"description\" content=\"L\u2019analisi della composizione, dei comportamenti e del Sentiment dei viaggiatori ha permesso alla Puglia di accrescere la popolarit\u00e0 e di coinvolgere gli operatori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/it\/puglia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puglia - Customer Stories - The Data Appeal Company\" \/>\n<meta property=\"og:description\" content=\"L\u2019analisi della composizione, dei comportamenti e del Sentiment dei viaggiatori ha permesso alla Puglia di accrescere la popolarit\u00e0 e di coinvolgere gli operatori.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datappeal.io\/it\/puglia\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Appeal\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-07T08:25:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-15T14:41:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/01\/Puglia-Data-Appeal-1024x676.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"margherita.nieri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"margherita.nieri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datappeal.io\/it\/puglia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/datappeal.io\/it\/puglia\/\"},\"author\":{\"name\":\"margherita.nieri\",\"@id\":\"https:\/\/datappeal.io\/#\/schema\/person\/18a04a536c9eb07dd10bdef018441bf0\"},\"headline\":\"Puglia\",\"datePublished\":\"2020-02-07T08:25:07+00:00\",\"dateModified\":\"2023-06-15T14:41:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datappeal.io\/it\/puglia\/\"},\"wordCount\":205,\"publisher\":{\"@id\":\"https:\/\/datappeal.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/datappeal.io\/it\/puglia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/01\/Puglia-Data-Appeal.jpg\",\"articleSection\":[\"Customer Stories\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datappeal.io\/it\/puglia\/\",\"url\":\"https:\/\/datappeal.io\/it\/puglia\/\",\"name\":\"Puglia - Customer Stories - The Data Appeal Company\",\"isPartOf\":{\"@id\":\"https:\/\/datappeal.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/datappeal.io\/it\/puglia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/datappeal.io\/it\/puglia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/01\/Puglia-Data-Appeal.jpg\",\"datePublished\":\"2020-02-07T08:25:07+00:00\",\"dateModified\":\"2023-06-15T14:41:41+00:00\",\"description\":\"L\u2019analisi della composizione, dei comportamenti e del Sentiment dei viaggiatori ha permesso alla Puglia di accrescere la popolarit\u00e0 e di coinvolgere gli operatori.\",\"breadcrumb\":{\"@id\":\"https:\/\/datappeal.io\/it\/puglia\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datappeal.io\/it\/puglia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/datappeal.io\/it\/puglia\/#primaryimage\",\"url\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/01\/Puglia-Data-Appeal.jpg\",\"contentUrl\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/01\/Puglia-Data-Appeal.jpg\",\"width\":2500,\"height\":1651},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/datappeal.io\/it\/puglia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/datappeal.io\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Puglia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datappeal.io\/#website\",\"url\":\"https:\/\/datappeal.io\/\",\"name\":\"Data Appeal\",\"description\":\"Data-driven solutions for sustainable growth\",\"publisher\":{\"@id\":\"https:\/\/datappeal.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datappeal.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/datappeal.io\/#organization\",\"name\":\"Data Appeal\",\"url\":\"https:\/\/datappeal.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/datappeal.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png\",\"contentUrl\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png\",\"width\":1500,\"height\":533,\"caption\":\"Data Appeal\"},\"image\":{\"@id\":\"https:\/\/datappeal.io\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/datappeal.io\/#\/schema\/person\/18a04a536c9eb07dd10bdef018441bf0\",\"name\":\"margherita.nieri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/datappeal.io\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b2c1fc6e7352bc14548fbdccdd8a02938c0edd7d30a9aef576034d08e0f7d9c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b2c1fc6e7352bc14548fbdccdd8a02938c0edd7d30a9aef576034d08e0f7d9c1?s=96&d=mm&r=g\",\"caption\":\"margherita.nieri\"},\"url\":\"https:\/\/datappeal.io\/it\/author\/margherita-nieri\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Puglia - Customer Stories - The Data Appeal Company","description":"L\u2019analisi della composizione, dei comportamenti e del Sentiment dei viaggiatori ha permesso alla Puglia di accrescere la popolarit\u00e0 e di coinvolgere gli operatori.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datappeal.io\/it\/puglia\/","og_locale":"it_IT","og_type":"article","og_title":"Puglia - Customer Stories - The Data Appeal Company","og_description":"L\u2019analisi della composizione, dei comportamenti e del Sentiment dei viaggiatori ha permesso alla Puglia di accrescere la popolarit\u00e0 e di coinvolgere gli operatori.","og_url":"https:\/\/datappeal.io\/it\/puglia\/","og_site_name":"Data Appeal","article_published_time":"2020-02-07T08:25:07+00:00","article_modified_time":"2023-06-15T14:41:41+00:00","og_image":[{"width":1024,"height":676,"url":"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/01\/Puglia-Data-Appeal-1024x676.jpg","type":"image\/jpeg"}],"author":"margherita.nieri","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"margherita.nieri","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datappeal.io\/it\/puglia\/#article","isPartOf":{"@id":"https:\/\/datappeal.io\/it\/puglia\/"},"author":{"name":"margherita.nieri","@id":"https:\/\/datappeal.io\/#\/schema\/person\/18a04a536c9eb07dd10bdef018441bf0"},"headline":"Puglia","datePublished":"2020-02-07T08:25:07+00:00","dateModified":"2023-06-15T14:41:41+00:00","mainEntityOfPage":{"@id":"https:\/\/datappeal.io\/it\/puglia\/"},"wordCount":205,"publisher":{"@id":"https:\/\/datappeal.io\/#organization"},"image":{"@id":"https:\/\/datappeal.io\/it\/puglia\/#primaryimage"},"thumbnailUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/01\/Puglia-Data-Appeal.jpg","articleSection":["Customer Stories"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/datappeal.io\/it\/puglia\/","url":"https:\/\/datappeal.io\/it\/puglia\/","name":"Puglia - Customer Stories - The Data Appeal Company","isPartOf":{"@id":"https:\/\/datappeal.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/datappeal.io\/it\/puglia\/#primaryimage"},"image":{"@id":"https:\/\/datappeal.io\/it\/puglia\/#primaryimage"},"thumbnailUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/01\/Puglia-Data-Appeal.jpg","datePublished":"2020-02-07T08:25:07+00:00","dateModified":"2023-06-15T14:41:41+00:00","description":"L\u2019analisi della composizione, dei comportamenti e del Sentiment dei viaggiatori ha permesso alla Puglia di accrescere la popolarit\u00e0 e di coinvolgere gli operatori.","breadcrumb":{"@id":"https:\/\/datappeal.io\/it\/puglia\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datappeal.io\/it\/puglia\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/datappeal.io\/it\/puglia\/#primaryimage","url":"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/01\/Puglia-Data-Appeal.jpg","contentUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2020\/01\/Puglia-Data-Appeal.jpg","width":2500,"height":1651},{"@type":"BreadcrumbList","@id":"https:\/\/datappeal.io\/it\/puglia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/datappeal.io\/it\/"},{"@type":"ListItem","position":2,"name":"Puglia"}]},{"@type":"WebSite","@id":"https:\/\/datappeal.io\/#website","url":"https:\/\/datappeal.io\/","name":"Data Appeal","description":"Data-driven solutions for sustainable growth","publisher":{"@id":"https:\/\/datappeal.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datappeal.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/datappeal.io\/#organization","name":"Data Appeal","url":"https:\/\/datappeal.io\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/datappeal.io\/#\/schema\/logo\/image\/","url":"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png","contentUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png","width":1500,"height":533,"caption":"Data Appeal"},"image":{"@id":"https:\/\/datappeal.io\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/datappeal.io\/#\/schema\/person\/18a04a536c9eb07dd10bdef018441bf0","name":"margherita.nieri","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/datappeal.io\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b2c1fc6e7352bc14548fbdccdd8a02938c0edd7d30a9aef576034d08e0f7d9c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2c1fc6e7352bc14548fbdccdd8a02938c0edd7d30a9aef576034d08e0f7d9c1?s=96&d=mm&r=g","caption":"margherita.nieri"},"url":"https:\/\/datappeal.io\/it\/author\/margherita-nieri\/"}]}},"_links":{"self":[{"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/posts\/42416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/comments?post=42416"}],"version-history":[{"count":1,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/posts\/42416\/revisions"}],"predecessor-version":[{"id":43015,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/posts\/42416\/revisions\/43015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/media\/52734"}],"wp:attachment":[{"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/media?parent=42416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/categories?post=42416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/tags?post=42416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}