{"id":42415,"date":"2020-02-06T16:41:19","date_gmt":"2020-02-06T16:41:19","guid":{"rendered":"https:\/\/datappeal.io\/venchi\/"},"modified":"2023-09-20T09:22:14","modified_gmt":"2023-09-20T09:22:14","slug":"venchi","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/venchi\/","title":{"rendered":"Venchi"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Analisi del sentiment del brand e delle singole attivit\u00e0<\/h2>\n


\nLa sfida
\n<\/b><\/p>\n

Venchi<\/a>, produttore di cioccolato di fama mondiale, ha bisogno di comprendere meglio l\u2019andamento di ogni singolo punto vendita e la percezione del marchio per migliorare l’esperienza del cliente e pianificare in modo strategico il marketing e gli investimenti. L’intento \u00e8 quello di acquisire una visione d’insieme olistica sulla reputazione online e comprendere in modo pi\u00f9 dettagliato il pensiero, le aspettative e i desideri dei clienti, nei confronti dei propri punti vendita ma anche in relazione alle performance dei competitor.<\/p>\n


\nL’obiettivo<\/b><\/p>\n

Monitorare e analizzare i feedback dei clienti e i contenuti digitali su tutti i canali online e i social media, in tempo reale. Avere la possibilit\u00e0 di esplorare dal punto di vista semantico ogni singola recensione e argomento, per periodo di tempo e canale, comparando i propri contenuti con quelli dei competitor.<\/p>\n


\nLe soluzioni<\/b><\/p>\n

Venchi si \u00e8 affidato alle soluzioni fornite da Data Appeal per monitorare e analizzare il sentiment<\/a> e dunque la percezione dei clienti di ogni singolo negozio e del brand in generale. In questo modo \u00e8 in grado non solo di comprendere il pensiero della clientela, ma di anticiparne i desideri e superarne le aspettative identificando i propri punti di forza e debolezza. L\u2019azienda ha compreso i propri vantaggi competitivi e li sta sfruttando per migliorare il suo posizionamento sul mercato.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Prova le nostre soluzioni di Reputation Analysis<\/a><\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Analisi del sentiment del brand e delle singole attivit\u00e0<\/p>\n","protected":false},"author":2,"featured_media":52720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[548],"tags":[],"class_list":{"0":"post-42415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories-it"},"yoast_head":"\nVenchi - Customer Stories - The Data Appeal Company<\/title>\n<meta name=\"description\" content=\"Venchi si \u00e8 affidato alle soluzioni di Data Appeal per monitorare e analizzare la percezione dei clienti di ogni singolo negozio e del brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/it\/venchi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venchi - Customer Stories - The Data Appeal Company\" \/>\n<meta property=\"og:description\" content=\"Venchi si \u00e8 affidato alle soluzioni di Data Appeal per monitorare e analizzare la percezione dei clienti di ogni singolo negozio e del brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datappeal.io\/it\/venchi\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Appeal\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-06T16:41:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T09:22:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1603\" \/>\n\t<meta property=\"og:image:height\" content=\"903\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"margherita.nieri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"margherita.nieri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datappeal.io\/it\/venchi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/datappeal.io\/it\/venchi\/\"},\"author\":{\"name\":\"margherita.nieri\",\"@id\":\"https:\/\/datappeal.io\/#\/schema\/person\/18a04a536c9eb07dd10bdef018441bf0\"},\"headline\":\"Venchi\",\"datePublished\":\"2020-02-06T16:41:19+00:00\",\"dateModified\":\"2023-09-20T09:22:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datappeal.io\/it\/venchi\/\"},\"wordCount\":560,\"publisher\":{\"@id\":\"https:\/\/datappeal.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/datappeal.io\/it\/venchi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg\",\"articleSection\":[\"Customer Stories\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datappeal.io\/it\/venchi\/\",\"url\":\"https:\/\/datappeal.io\/it\/venchi\/\",\"name\":\"Venchi - Customer Stories - The Data Appeal Company\",\"isPartOf\":{\"@id\":\"https:\/\/datappeal.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/datappeal.io\/it\/venchi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/datappeal.io\/it\/venchi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg\",\"datePublished\":\"2020-02-06T16:41:19+00:00\",\"dateModified\":\"2023-09-20T09:22:14+00:00\",\"description\":\"Venchi si \u00e8 affidato alle soluzioni di Data Appeal per monitorare e analizzare la percezione dei clienti di ogni singolo negozio e del brand.\",\"breadcrumb\":{\"@id\":\"https:\/\/datappeal.io\/it\/venchi\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datappeal.io\/it\/venchi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/datappeal.io\/it\/venchi\/#primaryimage\",\"url\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg\",\"contentUrl\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg\",\"width\":1603,\"height\":903,\"caption\":\"Venchi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/datappeal.io\/it\/venchi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/datappeal.io\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Venchi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datappeal.io\/#website\",\"url\":\"https:\/\/datappeal.io\/\",\"name\":\"Data Appeal\",\"description\":\"Data-driven solutions for sustainable growth\",\"publisher\":{\"@id\":\"https:\/\/datappeal.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datappeal.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/datappeal.io\/#organization\",\"name\":\"Data Appeal\",\"url\":\"https:\/\/datappeal.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/datappeal.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png\",\"contentUrl\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png\",\"width\":1500,\"height\":533,\"caption\":\"Data Appeal\"},\"image\":{\"@id\":\"https:\/\/datappeal.io\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/datappeal.io\/#\/schema\/person\/18a04a536c9eb07dd10bdef018441bf0\",\"name\":\"margherita.nieri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/datappeal.io\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b2c1fc6e7352bc14548fbdccdd8a02938c0edd7d30a9aef576034d08e0f7d9c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b2c1fc6e7352bc14548fbdccdd8a02938c0edd7d30a9aef576034d08e0f7d9c1?s=96&d=mm&r=g\",\"caption\":\"margherita.nieri\"},\"url\":\"https:\/\/datappeal.io\/it\/author\/margherita-nieri\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Venchi - Customer Stories - The Data Appeal Company","description":"Venchi si \u00e8 affidato alle soluzioni di Data Appeal per monitorare e analizzare la percezione dei clienti di ogni singolo negozio e del brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datappeal.io\/it\/venchi\/","og_locale":"it_IT","og_type":"article","og_title":"Venchi - Customer Stories - The Data Appeal Company","og_description":"Venchi si \u00e8 affidato alle soluzioni di Data Appeal per monitorare e analizzare la percezione dei clienti di ogni singolo negozio e del brand.","og_url":"https:\/\/datappeal.io\/it\/venchi\/","og_site_name":"Data Appeal","article_published_time":"2020-02-06T16:41:19+00:00","article_modified_time":"2023-09-20T09:22:14+00:00","og_image":[{"width":1603,"height":903,"url":"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg","type":"image\/jpeg"}],"author":"margherita.nieri","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"margherita.nieri","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datappeal.io\/it\/venchi\/#article","isPartOf":{"@id":"https:\/\/datappeal.io\/it\/venchi\/"},"author":{"name":"margherita.nieri","@id":"https:\/\/datappeal.io\/#\/schema\/person\/18a04a536c9eb07dd10bdef018441bf0"},"headline":"Venchi","datePublished":"2020-02-06T16:41:19+00:00","dateModified":"2023-09-20T09:22:14+00:00","mainEntityOfPage":{"@id":"https:\/\/datappeal.io\/it\/venchi\/"},"wordCount":560,"publisher":{"@id":"https:\/\/datappeal.io\/#organization"},"image":{"@id":"https:\/\/datappeal.io\/it\/venchi\/#primaryimage"},"thumbnailUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg","articleSection":["Customer Stories"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/datappeal.io\/it\/venchi\/","url":"https:\/\/datappeal.io\/it\/venchi\/","name":"Venchi - Customer Stories - The Data Appeal Company","isPartOf":{"@id":"https:\/\/datappeal.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/datappeal.io\/it\/venchi\/#primaryimage"},"image":{"@id":"https:\/\/datappeal.io\/it\/venchi\/#primaryimage"},"thumbnailUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg","datePublished":"2020-02-06T16:41:19+00:00","dateModified":"2023-09-20T09:22:14+00:00","description":"Venchi si \u00e8 affidato alle soluzioni di Data Appeal per monitorare e analizzare la percezione dei clienti di ogni singolo negozio e del brand.","breadcrumb":{"@id":"https:\/\/datappeal.io\/it\/venchi\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datappeal.io\/it\/venchi\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/datappeal.io\/it\/venchi\/#primaryimage","url":"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg","contentUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg","width":1603,"height":903,"caption":"Venchi"},{"@type":"BreadcrumbList","@id":"https:\/\/datappeal.io\/it\/venchi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/datappeal.io\/it\/"},{"@type":"ListItem","position":2,"name":"Venchi"}]},{"@type":"WebSite","@id":"https:\/\/datappeal.io\/#website","url":"https:\/\/datappeal.io\/","name":"Data Appeal","description":"Data-driven solutions for sustainable growth","publisher":{"@id":"https:\/\/datappeal.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datappeal.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/datappeal.io\/#organization","name":"Data Appeal","url":"https:\/\/datappeal.io\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/datappeal.io\/#\/schema\/logo\/image\/","url":"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png","contentUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png","width":1500,"height":533,"caption":"Data Appeal"},"image":{"@id":"https:\/\/datappeal.io\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/datappeal.io\/#\/schema\/person\/18a04a536c9eb07dd10bdef018441bf0","name":"margherita.nieri","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/datappeal.io\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b2c1fc6e7352bc14548fbdccdd8a02938c0edd7d30a9aef576034d08e0f7d9c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2c1fc6e7352bc14548fbdccdd8a02938c0edd7d30a9aef576034d08e0f7d9c1?s=96&d=mm&r=g","caption":"margherita.nieri"},"url":"https:\/\/datappeal.io\/it\/author\/margherita-nieri\/"}]}},"_links":{"self":[{"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/posts\/42415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/comments?post=42415"}],"version-history":[{"count":4,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/posts\/42415\/revisions"}],"predecessor-version":[{"id":58114,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/posts\/42415\/revisions\/58114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/media\/52720"}],"wp:attachment":[{"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/media?parent=42415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/categories?post=42415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datappeal.io\/it\/wp-json\/wp\/v2\/tags?post=42415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}