{"id":42414,"date":"2019-10-17T09:00:09","date_gmt":"2019-10-17T09:00:09","guid":{"rendered":"https:\/\/datappeal.io\/best-western-italy\/"},"modified":"2023-06-15T14:41:40","modified_gmt":"2023-06-15T14:41:40","slug":"best-western-italy-a-digital-transformation-story","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/best-western-italy-a-digital-transformation-story\/","title":{"rendered":"Best Western Italy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Soluzioni tecnologiche per migliorare le performance di gruppo<\/strong><\/h2>\n\n\n\n<p><strong>La sfida<\/strong><\/p>\n\n\n\n<p>Best Western deve monitorare e gestire in modo pi\u00f9 snello la presenza online di tutte le\u00a0 oltre 160 strutture del gruppo. Inoltre, \u00e8 alla ricerca di tecnologie innovative per prendersi cura della clientela e aumentare il livello di fedelt\u00e0 al brand.<\/p>\n\n\n\n<p><strong>L\u2019obiettivo<\/strong><\/p>\n\n\n\n<p>Avere il controllo totale della presenza online, rafforzare la percezione positiva del brand agli occhi dei viaggiatori e automatizzare parte dei processi per la cura del cliente durante tutto il customer journey (prima, durante e dopo il soggiorno).<\/p>\n\n\n\n<p><strong>Le soluzioni<\/strong><\/p>\n\n\n\n<p>La dashboard di Data Appeal, personalizzata e omnicomprensiva, offre al gruppo una panoramica completa e di dettaglio della presenza online di ogni singola struttura e del brand. Reputazione, prezzi, competitor: tutto \u00e8 sotto controllo. Il successivo sviluppo del chatbot mobile Best Friend, fondato sull\u2019Intelligenza Artificiale di ultima generazione, aiuta il gruppo a prendersi cura di ogni singolo cliente a 360 gradi, offrendo la possibilit\u00e0 di personalizzare il soggiorno, acquistare altri servizi, contattare lo staff e molto altro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soluzioni tecnologiche per migliorare le performance di gruppo<\/p>\n","protected":false},"author":2,"featured_media":52710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[548],"tags":[],"class_list":{"0":"post-42414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories-it"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Western Italia - Customer Stories - The Data Appeal Company<\/title>\n<meta name=\"description\" content=\"Best Western si \u00e8 avvalsa delle soluzioni di The Data Appeal Company per avere il massimo controllo della propria presenza online e di uno speciale chatbot per i clienti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/it\/best-western-italy-a-digital-transformation-story\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Western Italia - Customer Stories - The Data Appeal Company\" \/>\n<meta property=\"og:description\" content=\"Best Western si \u00e8 avvalsa delle soluzioni di The Data Appeal Company per avere il massimo controllo della propria presenza online e di uno speciale chatbot per i clienti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datappeal.io\/it\/best-western-italy-a-digital-transformation-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Appeal\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-17T09:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-15T14:41:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Best-Western-OK.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1603\" \/>\n\t<meta property=\"og:image:height\" content=\"903\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"margherita.nieri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"margherita.nieri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datappeal.io\/it\/best-western-italy-a-digital-transformation-story\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/datappeal.io\/it\/best-western-italy-a-digital-transformation-story\/\"},\"author\":{\"name\":\"margherita.nieri\",\"@id\":\"https:\/\/datappeal.io\/#\/schema\/person\/18a04a536c9eb07dd10bdef018441bf0\"},\"headline\":\"Best Western Italy\",\"datePublished\":\"2019-10-17T09:00:09+00:00\",\"dateModified\":\"2023-06-15T14:41:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datappeal.io\/it\/best-western-italy-a-digital-transformation-story\/\"},\"wordCount\":170,\"publisher\":{\"@id\":\"https:\/\/datappeal.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/datappeal.io\/it\/best-western-italy-a-digital-transformation-story\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Best-Western-OK.jpg\",\"articleSection\":[\"Customer Stories\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datappeal.io\/it\/best-western-italy-a-digital-transformation-story\/\",\"url\":\"https:\/\/datappeal.io\/it\/best-western-italy-a-digital-transformation-story\/\",\"name\":\"Best Western Italia - 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