{"id":902,"date":"2018-05-30T09:33:02","date_gmt":"2018-05-30T09:33:02","guid":{"rendered":"https:\/\/mabrian.com\/?p=902"},"modified":"2026-06-30T11:53:01","modified_gmt":"2026-06-30T11:53:01","slug":"incrementa-el-interes-de-los-espanoles-por-visitar-colombia","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/incrementa-el-interes-de-los-espanoles-por-visitar-colombia\/","title":{"rendered":"Incrementa el inter\u00e9s de los espa\u00f1oles por visitar Colombia"},"content":{"rendered":"

Un estudio sobre la intenci\u00f3n de viaje de los espa\u00f1oles indica que el inter\u00e9s por visitar Colombia ha incrementado de manera notable en el \u00faltimo a\u00f1o.<\/h3>\n

El estudio realizado por Mabrian Technologies<\/a> a trav\u00e9s del an\u00e1lisis de las interacciones en redes sociales, detectaba un notable incremento del inter\u00e9s de los espa\u00f1oles en visitar Colombia. Tras monitorizar las menciones emitidas entre junio y octubre de 2016 y el mismo periodo de 2017, se cuantific\u00f3 un aumento de un 88% en las menciones que expresaban inter\u00e9s por visitar el pa\u00eds cafetero.<\/p>\n

El an\u00e1lisis sem\u00e1ntico del texto de estas menciones a trav\u00e9s de t\u00e9cnicas de Procesamiento Natural del Lenguaje e Inteligencia Artificial, permiten a los algoritmos de Mabrian<\/a> identificar y medir intereses y percepciones, y prever din\u00e1micas con meses de antelaci\u00f3n.<\/p>\n

A la vista de de estas previsiones, s\u00f3lo quedaba comprobar la evoluci\u00f3n del volumen de visitantes a Colombia.<\/p>\n

Seg\u00fan los datos publicados por el MinCIT<\/a> (Ministerio de Comercio, Industria y Turismo de Colombia) al cierre del primer trimestre de 2018, la llegada de visitantes extranjeros ha incrementado un 50,17%, siendo los espa\u00f1oles el quinto mercado de origen que m\u00e1s crece en llegadas, con un incremento del 19,8%, por detr\u00e1s de venezolanos (+206% -no implica una corriente tur\u00edstica, sino migratoria), argentinos (+29,6%), estadounidenses (+27,5%) y paname\u00f1os (+20,5%).<\/p>\n

As\u00ed pues, Espa\u00f1a se sit\u00faa como el primer mercado de origen intercontinental con 30.077 visitantes en estos tres meses. Una cifra rese\u00f1able, pero que a penas supone un 2,8% del total de visitantes, mostrando as\u00ed la potencialidad de crecimiento de este mercado.<\/p>\n

Otro de los indicadores que usa la plataforma de Mabrian<\/a> para medir el incremento de visitantes en un destino, es el n\u00famero total de reviews hoteleras registradas en los hoteles de Colombia a trav\u00e9s de dos de las principales plataformas de review hotelera, Tripadvisor y Booking. De la monitorizaci\u00f3n de 843 alojamientos en todo el pa\u00eds, se ha constatado un incremento de un 29% en la cantidad de comentarios recogidos, sumando m\u00e1s de 54 mil en total para el primer trimestre de 2018. En el caso del mercado espa\u00f1ol, el n\u00famero de reviews se ha incremetado en un 11%, en este periodo.<\/p>\n

El perfil del turista espa\u00f1ol que visit\u00f3 Colombia durante el a\u00f1o 2017 se caracteriza por ser un viajero relativamente joven (60% menores de 44 a\u00f1os), aunque con una media de edad algo superior al resto de mercados, con origen principalmente en las regiones de Madrid (27%), Catalu\u00f1a (18%) y Andaluc\u00eda (18%).<\/p>\n

Entre estos visitantes, destaca el inter\u00e9s\u00a0 por el producto cultural del destino, seguido por los intereses relacionados con el ocio nocturno, actividades familiares y la gastronom\u00eda. No obstante, cabe se\u00f1alar que el \u00edndice de Satisfacci\u00f3n con los Productos Tur\u00edsticos (TPi) en general, muestra todav\u00eda una oportunidad de mejora, situ\u00e1ndose en 63,46 puntos sobre 100.<\/p>\n

\"\"<\/p>\n

El \u00edndice de Satisfacci\u00f3n Gobal (GTPi) de los espa\u00f1oles con el destino para 2017 es muy bueno, con una valoraci\u00f3n de 69,27 sobre 100, aunque todav\u00eda queda por debajo de la satisfacci\u00f3n mostrada por los brasile\u00f1os (76,65 puntos), los argentinos (75,3 puntos) y los estadounidenses (74,52 puntos), que son los dos mercados que mayor satisfacci\u00f3n global muestran con el destino.<\/p>\n

Para el c\u00e1lculo de este \u00edndice Global de Satisfacci\u00f3n, la plataforma de Mabrian<\/a> pondera los niveles de satisfacci\u00f3n en cuanto a diferentes indicadores como: la satisfacci\u00f3n con el producto tur\u00edstico y el servicio hotelero, y\u00a0 la percepci\u00f3n de seguridad y clim\u00e1tica<\/p>\n

\"\"<\/p>\n

Conocer con meses de antelaci\u00f3n la evoluci\u00f3n de la demanda de un destino, as\u00ed como identificar el perfil concreto de los potenciales visitantes, ofrece a los gestores de un destino la posibilidad de anticiparse a las necesidades de oferta, as\u00ed como a segmentar de una manera m\u00e1s precisa los\u00a0 mercados, ofreciendo soluciones adaptadas que potencien la satisfacci\u00f3n del turista y la rentabilidad para destino y las econom\u00edas locales.<\/p>\n","protected":false},"excerpt":{"rendered":"

El perfil del turista espa\u00f1ol que visit\u00f3 Colombia durante el a\u00f1o 2017 se caracteriza por ser un viajero relativamente joven (60% menores de 44 a\u00f1os), aunque con una media de edad algo superior al resto de mercados, con origen principalmente en las regiones de Madrid (27%), Catalu\u00f1a (18%) y Andaluc\u00eda (18%).<\/p>\n","protected":false},"author":15,"featured_media":2984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1985,1988,1971,1980,1977,1969],"tags":[1974,1912,1917,1965],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-uso","category-destinos-inteligentes","category-europa","category-latinoamerica-y-caribe","category-smart-destinations","category-use-cases","tag-marketing-agencies-solutions","tag-smartdestinations-es","tag-travelagenciessolutions-es","tag-travelagenciessolutions"],"yoast_head":"\nIncrementa el inter\u00e9s de los espa\u00f1oles por visitar Colombia - 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