{"id":77684,"date":"2026-09-01T08:54:26","date_gmt":"2026-09-01T08:54:26","guid":{"rendered":"https:\/\/datappeal.io\/?p=77684"},"modified":"2026-09-01T08:54:57","modified_gmt":"2026-09-01T08:54:57","slug":"las-olas-de-calor-recurrentes-empiezan-a-transformar-la-percepcion-de-los-viajeros-sobre-el-clima-del-sur-de-europa","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/las-olas-de-calor-recurrentes-empiezan-a-transformar-la-percepcion-de-los-viajeros-sobre-el-clima-del-sur-de-europa\/","title":{"rendered":"Las olas de calor recurrentes empiezan a transformar la percepci\u00f3n de los viajeros sobre el clima del sur de Europa"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb bottom_padding=\u00bb5%\u00bb bottom_padding_tablet=\u00bb15%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb class=\u00bbno-left-col-row\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb el_class=\u00bbleft-col\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][\/vc_column][vc_column column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbno-extra-padding\u00bb column_padding_phone=\u00bbno-extra-padding\u00bb column_padding_position=\u00bbleft\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb el_class=\u00bbright-col\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb3\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text text_direction=\u00bbdefault\u00bb]<b><i>New Climate Perception Index analysis by The Data Appeal Company\u00a0 shows that repeated and unusually early heatwaves are beginning to influence how travellers perceive summer climate conditions across Southern Europe, with France and Italy showing the clearest signs of a shift.<\/i><\/b><\/p>\n<p><b>FLORENCE, September 1,\u00a0 2026 <\/b><span style=\"font-weight: 400;\">\u2014 After a summer marked by successive heatwaves, temperatures above 40\u00b0C across parts of Europe, extreme heat has become an unavoidable part of the 2026 travel conversation. New analysis of <\/span><b>The Data Appeal Company \/ Almaviva Group<\/b><span style=\"font-weight: 400;\"> shows that, while Mediterranean destinations remain strongly associated with favourable summer climates, repeated and unexpected heat is beginning to challenge those perceptions in some markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Data Appeal Mabrian\u2019s travel intelligence ecosystem, this study tracks the evolution of the <\/span><b>Perception of Climate Index (PCI)*<\/b><span style=\"font-weight: 400;\"> across five South Mediterranean destinations\u2014<\/span><b>Spain, Portugal, France, Italy and Greece\u2014from 2023 through summer 2026<\/b><span style=\"font-weight: 400;\">, examining shifts in traveller perceptions and responsiveness against officially recorded heatwave periods.<\/span><\/p>\n<p><b>Five key findings emerge from the 2026 analysis:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Heat still causes mostly short-term perception shocks \u2014 but 2026 is showing early signs of change.<\/b><span style=\"font-weight: 400;\"> Across Mediterranean destinations, PCI generally drops during heatwaves and rebounds once temperatures normalise. However, repeated, early and prolonged episodes are increasingly capable of extending beyond temporary discomfort and influencing broader perceptions of summer climate conditions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>France is the clearest warning signal.<\/b><span style=\"font-weight: 400;\"> France recorded an average PCI of <\/span><b>77.2 between May and July 2026<\/b><span style=\"font-weight: 400;\">, well below Portugal (93.5), Italy (91.6), Spain (90.4) and Greece (89.9). Repeated and atypical heat early in the season, particularly during 2026 heatwaves, appears to be creating the strongest signs yet of a potential deterioration in climate appeal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Italy is beginning to show signs of a cumulative effect.<\/b><span style=\"font-weight: 400;\"> After reaching a strong <\/span><b>92.2 PCI average in summer 2025<\/b><span style=\"font-weight: 400;\">, Italy\u2019s May\u2013July 2026 PCI stands &#8211;<\/span><b>0.9 points lower<\/b><span style=\"font-weight: 400;\"> than in the equivalent period last year, <\/span><b>remaining at a high level but broadly returning to the range observed in previous years. <\/b><span style=\"font-weight: 400;\">While individual heatwaves have triggered relatively moderate short-term reactions, repeated exposure to extreme temperatures appears to be <\/span><b>starting to weigh on the overall evolution of travellers\u2019 climate perceptions<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spain and Greece remain resilient, but highly responsive to extreme heat.<\/b><span style=\"font-weight: 400;\"> Both destinations show <\/span><b>pronounced short-term PCI fluctuations during heatwaves, particularly when extreme conditions arrive early or persist<\/b><span style=\"font-weight: 400;\">. Spain&#8217;s overall summer climate perception remains strong, averaging 87.2 since 2023, while Greece maintains an average of 89.2, although its 2026 performance is softer than in previous years.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Portugal shows how climate expectations can build resilience.<\/b><span style=\"font-weight: 400;\"> With an average PCI of <\/span><b>91.1 across the summers analysed<\/b><span style=\"font-weight: 400;\">, Portugal records some of the most stable climate perceptions in the region. The relative normalisation of warmer summer conditions appears to reduce sensitivity to heat, while even a major 33.5-point drop during an exceptional September 2025 heatwave proved temporary. This highlights a key finding of the analysis: <\/span><b>traveller expectations matter almost as much as temperatures themselves.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The analysis also reveals significant differences across source markets. <\/span><b>French travellers, along with domestic travellers in the two markets analysed\u2014Spain and France\u2014tend to be more sensitive to extreme heat.<\/b><span style=\"font-weight: 400;\"> By contrast, UK travellers typically show short-term negative reactions, followed by relatively rapid recovery. US travellers appear comparatively more tolerant of Mediterranean summer heat, maintaining consistently positive climate perceptions even during periods of elevated temperatures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The findings suggest that <\/span><b>the tourism impact of climate change cannot be measured through temperature alone<\/b><span style=\"font-weight: 400;\">. What matters for destinations is how unusual, prolonged and unexpected extreme conditions are \u2014 and whether they begin to challenge travellers&#8217; established expectations of what a summer holiday should feel like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><b>As extreme weather becomes an increasingly visible part of the travel experience, destinations need to move from reacting to climate conditions to anticipating them<\/b><span style=\"font-weight: 400;\">. Heatwaves cannot be controlled, but <\/span><b>traveller expectations and experiences can be managed<\/b><span style=\"font-weight: 400;\">,\u201d says <\/span><b>Carlos Cendra, Chief Marketing and Communications Officer at The Data Appeal Company. <\/b><span style=\"font-weight: 400;\">\u00a0\u201cUnderstanding where comfort thresholds differ across markets can help destinations adapt what they promote, when they offer it and how they deliver experiences throughout the season.\u201d<\/span><\/p>\n<p><b><i>Download the report The New Climate Reality in the Mediterranean: How Heatwaves Are Reshaping Traveller Perceptions in this link: <\/i><\/b><a href=\"https:\/\/datappeal.io\/es\/olas-de-calor-perception-mediterraneo\/\"><b><i>https:\/\/datappeal.io\/heatwaves-percetion-mediterranean\/<\/i><\/b><\/a><b><i>\u00a0<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">* <\/span><\/i><i><span style=\"font-weight: 400;\">The <\/span><\/i><b><i>Perception of Climate Index<\/i><\/b><i><span style=\"font-weight: 400;\"> measures traveller perceptions of destination climate conditions on a 100-0 scale. The analysis covers summer months (May\u2013September) across Spain, Portugal, France, Italy and Greece since 2023, with 2026 data analysed through July.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">###<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>About The Data Appeal Company<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Part of the Almaviva Group since 2022, The Data Appeal Company (Data Appeal) is a global leader in AI-powered data intelligence for the travel and tourism industry. Together with Mabrian Technologies, the company delivers the proprietary travel intelligence solution Data Appeal Mabrian, an integrated ecosystem that transforms Big Data from more than 130 sources into predictive insights and strategic recommendations for destinations, tourism boards, and travel industry professionals worldwide. By combining proprietary AI, advanced analytics, and specialized tourism advisory expertise, Data Appeal helps travel &amp; tourism organizations make smarter decisions, optimise marketing strategies, improve visitor experiences, and foster sustainable destination growth and long-term competitiveness. Data Appeal\u2019s portfolio also includes Coach, a digital reputation optimization platform, and Location, a spatial intelligence solution that supports strategic territorial planning and destination development.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">More information:<\/span><\/p>\n<p><b><i>Ana Maria Marquez<br \/>\n<\/i><\/b><b><i>Communications Manager<br \/>\n<\/i><\/b><i><span style=\"font-weight: 400;\">+34679650890<br \/>\n<\/span><\/i><a href=\"mailto:amarquez@dataappeal.io\"><i><span style=\"font-weight: 400;\">amarquez@datappeal.io<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i>[\/vc_column_text][vc_gallery type=\u00bbnectarslider_style\u00bb images=\u00bb77659,77655,77651,77647,77643&#8243; image_loading=\u00bbdefault\u00bb bullet_navigation=\u00bbtrue\u00bb bullet_navigation_style=\u00bbsee_through\u00bb onclick=\u00bblink_image\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row 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