{"id":77618,"date":"2026-09-01T06:51:24","date_gmt":"2026-09-01T06:51:24","guid":{"rendered":"https:\/\/datappeal.io\/?p=77618"},"modified":"2026-09-01T08:55:03","modified_gmt":"2026-09-01T08:55:03","slug":"olas-de-calor-perception-mediterraneo","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/olas-de-calor-perception-mediterraneo\/","title":{"rendered":"[INFORME GRATUITO] C\u00f3mo las olas de calor est\u00e1n redefiniendo la percepci\u00f3n de los viajeros en el Mediterr\u00e1neo"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb bottom_padding=\u00bb5%\u00bb bottom_padding_tablet=\u00bb15%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb class=\u00bbno-left-col-row\u00bb id=\u00bbarticle\u00bb overlay_strength=\u00bb0.3&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb10px\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb el_class=\u00bbda-box-shadow\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_color=\u00bb#ffffff\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbadvanced\u00bb gradient_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbfontawesome\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb0px\u00bb pointer_events=\u00bball\u00bb icon_fontawesome=\u00bbfa fa-file-pdf-o\u00bb margin_bottom=\u00bb12px\u00bb][vc_column_text text_direction=\u00bbdefault\u00bb]\n<h6>La nueva realidad clim\u00e1tica en el Mediterr\u00e1neo: C\u00f3mo las olas de calor est\u00e1n transformando la percepci\u00f3n de los viajeros<\/h6>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][nectar_btn size=\u00bblarge\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbAccent-Color\u00bb icon_family=\u00bbnone\u00bb text=\u00bbDescarga el informe\u00bb url=\u00bb#form\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbno-extra-padding\u00bb column_padding_phone=\u00bbno-extra-padding\u00bb column_padding_position=\u00bbleft\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb el_class=\u00bbright-col\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb3\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text text_direction=\u00bbdefault\u00bb]<em><strong>Las olas de calor que afectan repetidamente a los destinos mediterr\u00e1neos en los \u00faltimos a\u00f1os influyen en la percepci\u00f3n de los viajeros, especialmente cuando aparecen antes de lo habitual, se prolongan en el tiempo o alcanzan niveles excepcionales. Sin embargo, su impacto en las expectativas y en la experiencia de viaje var\u00eda seg\u00fan el destino y el pa\u00eds de origen de los visitantes.<\/strong><\/em><\/p>\n<p>Este informe de The Data Appeal Company, realizado con la plataforma de inteligencia tur\u00edstica <a href=\"https:\/\/datappeal.io\/es\/destinos\/\">Data Appeal Mabrian<\/a>, muestra la <strong>correlaci\u00f3n entre las olas de calor y la evoluci\u00f3n del \u00cdndice de Percepci\u00f3n Clim\u00e1tica (PCI)<\/strong> desde 2023 hasta la actualidad, en Francia, Grecia, Italia, Portugal y Espa\u00f1a.<\/p>\n<h2>\u00bfPor qu\u00e9 las DMO deber\u00edan descargar este informe?<\/h2>\n<p>Este amplio an\u00e1lisis comparativo ayuda a las oficinas de gesti\u00f3n, promoci\u00f3n y planificaci\u00f3n tur\u00edsticas (DMO) a <strong>comprender el impacto real de las olas de calor en las publicaciones en redes sociales de los viajeros, anticipar posibles desaf\u00edos<\/strong> estructurales relacionados con la percepci\u00f3n clim\u00e1tica a largo plazo y descubrir el valor estrat\u00e9gico del \u00cdndice de Percepci\u00f3n Clim\u00e1tica (PCI).<\/p>\n<h2>Principales conclusiones:<\/h2>\n<ul>\n<li><strong>Portugal<\/strong> es el pa\u00eds que muestra una evoluci\u00f3n m\u00e1s estable y positiva de la percepci\u00f3n clim\u00e1tica, incluso durante periodos de temperaturas especialmente elevadas.<\/li>\n<li><strong>Grecia<\/strong> mantiene un \u00cdndice de Percepci\u00f3n de Clima (PCI) alto en todas las temporadas estivales analizadas, con valores generalmente cercanos o superiores a 90 puntos sobre 100.<\/li>\n<li><strong>Los viajeros estadounidenses<\/strong> son los m\u00e1s tolerantes a las olas de calor, mientras que los franceses son los m\u00e1s sensibles.<\/li>\n<li><strong>El tiempo de recuperaci\u00f3n<\/strong> del PCI suele ser r\u00e1pido una vez que las temperaturas vuelven a sus niveles habituales.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row 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viajeros<\/title>\n<meta name=\"description\" content=\"Las repetidas olas de calor que han afectado a los destinos mediterr\u00e1neos influyen en la percepci\u00f3n de los viajero: descarga el informe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/es\/olas-de-calor-perception-mediterraneo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las olas de calor est\u00e1n transformando la percepci\u00f3n de los viajeros\" \/>\n<meta property=\"og:description\" content=\"Las repetidas olas de calor que han afectado a los destinos mediterr\u00e1neos influyen en la percepci\u00f3n de los viajero: descarga el informe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datappeal.io\/es\/olas-de-calor-perception-mediterraneo\/\" \/>\n<meta property=\"og:site_name\" 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