{"id":77436,"date":"2026-08-19T10:30:37","date_gmt":"2026-08-19T10:30:37","guid":{"rendered":"https:\/\/datappeal.io\/?p=77436"},"modified":"2026-08-07T10:37:48","modified_gmt":"2026-08-07T10:37:48","slug":"regata-preliminar-de-la-americas-cup-en-cagliari-como-utilizar-la-inteligencia-turistica-para-medir-el-impacto-y-anticipar-oportunidades-futuras","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/regata-preliminar-de-la-americas-cup-en-cagliari-como-utilizar-la-inteligencia-turistica-para-medir-el-impacto-y-anticipar-oportunidades-futuras\/","title":{"rendered":"Regata Preliminar de la America’s Cup en Cagliari: C\u00f3mo utilizar la inteligencia tur\u00edstica para medir el impacto y anticipar oportunidades futuras"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb bottom_padding=\u00bb5%\u00bb bottom_padding_tablet=\u00bb15%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb class=\u00bbno-left-col-row\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb el_class=\u00bbleft-col\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/4″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][nectar_icon_list color=\u00bbdefault\u00bb direction=\u00bbvertical\u00bb icon_size=\u00bbsmall\u00bb icon_style=\u00bbborder\u00bb][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbhtml\u00bb title=\u00bbList Item\u00bb id=\u00bb1786096950872-7″ tab_id=\u00bb1786096950872-9″]Contexto<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbhtml\u00bb title=\u00bbList Item\u00bb id=\u00bb1786096950883-3″ tab_id=\u00bb1786096950883-0″]Objetivos Principales<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbhtml\u00bb title=\u00bbList Item\u00bb id=\u00bb1786096950885-9″ tab_id=\u00bb1786096950885-5″]Enfoque<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbhtml\u00bb title=\u00bbList Item\u00bb id=\u00bb1786096950888-2″ tab_id=\u00bb1786096950888-2″]Resultados<\/a>[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][vc_column column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbno-extra-padding\u00bb column_padding_phone=\u00bbno-extra-padding\u00bb column_padding_position=\u00bbleft\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb el_class=\u00bbright-col\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb3\/4″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text text_direction=\u00bbdefault\u00bb]\n
Contexto<\/strong><\/h5>\n

Oportunidades de crecimiento<\/h2>\n

Cerde\u00f1a es uno de los destinos costeros m\u00e1s conocidos y visitados de Italia, aunque su actividad tur\u00edstica sigue estando marcada por una fuerte estacionalidad. La mayor parte de los flujos tur\u00edsticos se concentran durante los meses de verano, mientras que el final de la primavera y el periodo posterior al verano presentan un importante potencial de crecimiento.<\/p>\n

Los eventos internacionales de gran relevancia, cuando se organizan estrat\u00e9gicamente en estas temporadas medias, suponen para los destinos una excelente oportunidad para aumentar su visibilidad y, al mismo tiempo, extender la demanda tur\u00edstica m\u00e1s all\u00e1 de la temporada alta.<\/p>\n

Un claro ejemplo es la Louis Vuitton 38.\u00aa America’s Cup Preliminary Regatta Sardinia<\/strong>, celebrada del 21 al 24 de mayo de 2026<\/strong> en el Golfo de los \u00c1ngeles de Cagliari como primera parada de la Road to Naples<\/strong>.<\/p>\n

Sin embargo, para demostrar el impacto real del evento fue necesario medirlo con precisi\u00f3n. \u00bfHasta qu\u00e9 punto influy\u00f3 esta competici\u00f3n en la conectividad a\u00e9rea, el gasto de los visitantes, las llegadas y la percepci\u00f3n global del destino?<\/p>\n

Con el objetivo de responder a estas preguntas, The Data Appeal Company<\/strong>, en colaboraci\u00f3n con Mastercard<\/strong>, llev\u00f3 a cabo un an\u00e1lisis exhaustivo para identificar y cuantificar todos los indicadores de crecimiento generados en torno a este evento.<\/p>\n

\"\"<\/strong><\/h5>\n
Objetivos principales<\/strong><\/h5>\n

Los retos del destino<\/h2>\n

El an\u00e1lisis, elaborado con la plataforma de inteligencia tur\u00edstica Data Appeal Mabrian<\/a><\/strong>, se dise\u00f1\u00f3 para responder a varias necesidades concretas del destino.<\/p>\n

En primer lugar, el objetivo era medir el impacto positivo del evento sobre las llegadas de visitantes y el gasto local.<\/p>\n

Adem\u00e1s, los resultados permiten identificar los mercados emisores nacionales e internacionales m\u00e1s prometedores atra\u00eddos por un acontecimiento de estas caracter\u00edsticas, evaluando su potencial m\u00e1s all\u00e1 de la temporada tur\u00edstica de mayor afluencia. Se trata de entender mejor a estos mercados emisores con el objetivo de optimizar futuras campa\u00f1as de marketing y a orientar de forma m\u00e1s eficaz las acciones promocionales.<\/p>\n

Por \u00faltimo, el an\u00e1lisis del sentimiento tanto de visitantes como de residentes permite mejorara la oferta tur\u00edstica, superar las expectativas durante grandes eventos y, al mismo tiempo, garantizar una buena calidad de vida para la poblaci\u00f3n local.<\/p>\n

\"\"<\/strong><\/h5>\n
Enfoque<\/strong><\/h5>\n

Por qu\u00e9 Data Appeal Mabrian<\/h2>\n

Para alcanzar estos objetivos, Data Appeal cruz\u00f3 datos de varios m\u00f3dulos de la plataforma de inteligencia tur\u00edstica Data Appeal Mabrian<\/strong>, incluyendo informaci\u00f3n sobre gasto tur\u00edstico proporcionados por Mastercard.<\/p>\n

Los datos de conectividad<\/strong> a\u00e9rea permitieron analizar la capacidad y las tarifas a\u00e9reas, y tambi\u00e9n las principales rutas hacia el aeropuerto de Cagliari, ofreciendo una visi\u00f3n clara del impacto de la regata en los mercados emisores clave. Durante la semana del evento, la capacidad a\u00e9rea aument\u00f3 un +20% interanual<\/strong>, impulsada no solo por el mercado italiano, que sigue siendo el principal, sino tambi\u00e9n por Francia, Reino Unido, Suiza, Polonia y Alemania.<\/p>\n

Para medir el consumo de los visitantes en la Ciudad Metropolitana de Cagliari<\/strong> se emplearon datos de gasto de Mastercard, segmentando por mercado de origen y categor\u00eda de gasto. El an\u00e1lisis revel\u00f3 que el gasto de los visitantes nacionales procedentes de otras regiones italianas se increment\u00f3 en un +21%<\/strong>, especialmente entre los viajeros de Lombard\u00eda y Lacio. Tambi\u00e9n aument\u00f3 el gasto de los visitantes internacionales en un +23 %<\/strong>, especialmente entre los viajeros de Alemania y Suiza.<\/p>\n

Las tarifas y los niveles de ocupaci\u00f3n registrados en las agencias de viaje online (OTA), analizados mediante el m\u00f3dulo Oferta y Alojamiento<\/strong>, tambi\u00e9n aumentaron significativamente con respecto al a\u00f1o anterior, alcanzando niveles comparables a los observados durante el periodo festivo del D\u00eda de la Rep\u00fablica italiana. Este dato pone de relieve el papel de la America’s Cup como motor de demanda y amplificador del atractivo del destino, adelantando de facto el inicio de la temporada alta.<\/p>\n

Para completar este an\u00e1lisis global se emple\u00f3 el indicador propietario de sentimiento de los viajeros (Sentiment Score KPI)<\/strong>. Este \u00edndice consigui\u00f3 una valoraci\u00f3n media muy elevada, de 86,8 sobre 100<\/strong>, tanto entre visitantes como entre residentes. Los servicios de restauraci\u00f3n y alojamiento recibieron una valoraci\u00f3n especialmente positiva, lo que indica que el evento contribuy\u00f3 a reforzar el posicionamiento y la reputaci\u00f3n del destino.<\/p>\n

Todos los resultados se compararon con el mismo periodo de 2025<\/strong>, lo que permiti\u00f3 aislar el efecto espec\u00edfico de la regata respecto a las tendencias estacionales habituales.<\/p>\n

\"\"<\/strong><\/h5>\n
Resultados<\/strong><\/h5>\n

Convertir los datos en estrategias de acci\u00f3n<\/h2>\n

El an\u00e1lisis, realizado por los consultores especializados del equipo de expertos tur\u00edsticos de Travel Advisory<\/strong>, empleando la soluci\u00f3n de inteligencia tur\u00edstica de Data Appeal Mabrian<\/strong>, proporcion\u00f3 a la Regi\u00f3n de Cerde\u00f1a<\/strong> una herramienta fiable para evaluar con precisi\u00f3n el impacto de la regata en t\u00e9rminos de gasto tur\u00edstico, conectividad y percepci\u00f3n del destino.<\/p>\n

La combinaci\u00f3n del an\u00e1lisis de eventos con los datos de gasto y las tendencias de conectividad a\u00e9rea ha sido clave para identificar mercados de alto valor y con un inter\u00e9s espec\u00edfico, en este caso vinculado al turismo n\u00e1utico y a la vela.<\/p>\n

Desde el punto de vista de la conectividad, la capacidad a\u00e9rea hacia Cagliari creci\u00f3 un +20% interanual<\/strong>, con aumentos destacados en mercados como Francia, Reino Unido, Suiza, Polonia y Alemania. En cuanto al gasto tur\u00edstico, Alemania se consolid\u00f3 como el mercado internacional m\u00e1s relevante, generando el +30% del gasto internacional total durante la semana del evento<\/strong>, mientras que Suiza fue el mercado con el crecimiento m\u00e1s destacado.<\/p>\n

Gracias a estos resultados, Cerde\u00f1a dispone ahora de un marco metodol\u00f3gico replicable para medir el impacto de futuros eventos y orientar sus campa\u00f1as de marketing hacia mercados con un potencial m\u00e1s elevado.<\/p>\n

A largo plazo, este enfoque basado en datos contribuir\u00e1 a la planificaci\u00f3n estrat\u00e9gica del destino, apoyando un desarrollo tur\u00edstico m\u00e1s sostenible y equilibrado del territorio.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_global_section id=\u00bb53939″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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