{"id":77225,"date":"2026-07-30T07:33:53","date_gmt":"2026-07-30T07:33:53","guid":{"rendered":"https:\/\/datappeal.io\/?p=77225"},"modified":"2026-07-30T10:55:49","modified_gmt":"2026-07-30T10:55:49","slug":"los-eventos-estivales-generaran-3-700-millones-de-euros-en-gasto-turistico-incremental-en-espana-italia-francia-y-grecia","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/los-eventos-estivales-generaran-3-700-millones-de-euros-en-gasto-turistico-incremental-en-espana-italia-francia-y-grecia\/","title":{"rendered":"Los eventos estivales generar\u00e1n 3.700 millones de euros en gasto tur\u00edstico incremental en Espa\u00f1a, Italia, Francia y Grecia"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb bottom_padding=\u00bb5%\u00bb bottom_padding_tablet=\u00bb15%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb class=\u00bbno-left-col-row\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb el_class=\u00bbleft-col\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][\/vc_column][vc_column column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbno-extra-padding\u00bb column_padding_phone=\u00bbno-extra-padding\u00bb column_padding_position=\u00bbleft\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb el_class=\u00bbright-col\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb3\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text text_direction=\u00bbdefault\u00bb]<em><strong>El an\u00e1lisis de Data Appeal indica que junio y julio son meses en los que se consigue un mejor equilibrio entre volumen de eventos y gasto tur\u00edstico incremental, e identifica eventos de mediana escala como una herramienta estrat\u00e9gica para distribuir los beneficios econ\u00f3micos y aliviar la presi\u00f3n durante la temporada alta.<\/strong><\/em><\/p>\n<p><strong>FLORENCIA (ITALIA), 30 de julio de 2026 \u2014 Los eventos de gran escala generan el 51% del gasto tur\u00edstico adicional vinculado a los eventos de verano<\/strong>, a pesar de representar menos del 1% del total de eventos programados en el Mediterr\u00e1neo meridional, seg\u00fan el an\u00e1lisis de The Data Appeal Company \/ Almaviva Group elaborado a partir de los datos de Data Appeal Mabrian, su soluci\u00f3n de inteligencia de viajes. A nivel global,<strong> entre mayo y septiembre, se prev\u00e9 que el gasto tur\u00edstico incremental total generado por eventos en Espa\u00f1a, Italia, Francia y Grecia alcance los 3.700 millones de euros.<\/strong><\/p>\n<p>El an\u00e1lisis identifica cuatro aspectos clave sobre los eventos de verano para cuatro destinos del Mediterr\u00e1neo Sur: Espa\u00f1a, Italia, Francia y Grecia, evaluando el impacto de todos los eventos programados entre mayo y septiembre de 2026 empleando indicadores como el tur\u00edstico en n\u00famero y categor\u00eda de eventos, asistencia y gasto tur\u00edstico incremental (gasto adicional generado por visitantes que viajan espec\u00edficamente para asistir a un evento).<\/p>\n<ul>\n<li><strong>Los conciertos lideran la actividad de eventos de verano en el Mediterr\u00e1neo Sur: <\/strong>En los cuatro pa\u00edses analizados, los conciertos representan la mayor parte de los eventos de verano, con un <strong>38,5% del total.<\/strong> Francia es la excepci\u00f3n, ya que en este pa\u00eds las artes esc\u00e9nicas tienen una mayor proporci\u00f3n (43,5%), aunque generan menor asistencia y gasto tur\u00edstico. <strong>En cuanto a la asistencia prevista, los eventos musicales (en particular festivales -38,6%- y conciertos -22,2%- y los eventos deportivos -28%-) atraen, de media, el mayor volumen de asistencia en los cuatro destinos analizados.<\/strong> Las exposiciones y ferias comerciales tambi\u00e9n registran una alta asistencia, especialmente en Grecia (34%), y en menor medida en Italia (14,4%) y Francia (12,8%).<\/li>\n<li><strong>La restauraci\u00f3n, motor del impacto econ\u00f3mico local de los eventos estivales:<\/strong> De media, <strong>el 52% del gasto tur\u00edstico adicional relacionado con eventos se destina a restaurantes, bares y otros establecimientos similares, lo que pone de manifiesto la importante contribuci\u00f3n a las econom\u00edas locales<\/strong> en los destinos analizados. Adem\u00e1s, entre las categor\u00edas de eventos que generan los mayores niveles de gasto tur\u00edstico incremental (como eventos deportivos, festivales y conciertos), esta categor\u00eda representa entre el 44% y el 58% del gasto incremental de los visitantes. Esta proporci\u00f3n es a\u00fan mayor en los eventos comunitarios, con casi dos tercios del gasto tur\u00edstico incremental relacionado con eventos concentrados en establecimientos de restauraci\u00f3n.<\/li>\n<li><strong>Identificar y aprovechar la ventana de rentabilidad<\/strong>: En los destinos analizados, <strong>los eventos celebrados en junio y julio consiguen un equilibrio m\u00e1s favorable entre el n\u00famero de eventos y el gasto tur\u00edstico incremental generado. <\/strong>El estudio define este periodo como la <strong>\u201cventana de rentabilidad\u201d, momento en que los destinos pueden maximizar el gasto de los visitantes con menos eventos, aumentando as\u00ed la rentabilidad econ\u00f3mica antes del pico de demanda estival <\/strong>y evitando la presi\u00f3n tur\u00edstica adicional durante las semanas de mayor afluencia de la temporada de verano.<\/li>\n<\/ul>\n<p>\u201c<em>Para los gestores de destinos, la verdadera oportunidad reside en <strong>pasar de la programaci\u00f3n de eventos al dise\u00f1o de una estrategia de eventos. <\/strong>Aprovechando la inteligencia de datos, las organizaciones de gesti\u00f3n de destinos (DMOs) pueden identificar qu\u00e9 categor\u00edas de eventos (como conciertos, festivales de m\u00fasica o grandes eventos empresariales) <strong>generan el mayor impacto tur\u00edstico y programarlos con el objetivo de maximizar la rentabilidad econ\u00f3mica, apoyar a las empresas locales y equilibrar mejor los flujos de visitantes a lo largo del a\u00f1o<\/strong><\/em>\u201d, explica <strong>Carlos Cendra, Director de Marketing y Comunicaci\u00f3n de Data Appeal.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-77244\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/Slide1-1.png\" alt=\"Los eventos de junio y julio consiguen un balance positivo entre volumen de eventos y gasto\" width=\"1440\" height=\"1080\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/Slide1-1.png 1440w, https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/Slide1-1-300x225.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/Slide1-1-1024x768.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/Slide1-1-768x576.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<ul>\n<li>Los eventos que generan m\u00e1s asistencia y gasto tur\u00edstico incremental previsto, que el estudio clasifica como de nivel 1 (<em>Tier 1) <\/em>son los principales impulsores del gasto de los visitantes y del impacto econ\u00f3mico local. En los cuatro destinos, <strong>el 51% del gasto tur\u00edstico incremental se genera por este tipo de eventos de gran escala, a pesar de que estos representan menos del 1% del total de eventos estivales. <\/strong>Teniendo en cuenta la ventana de rentabilidad, los destinos pueden o<strong>ptimizar la frecuencia y cantidad de los eventos de nivel 1 con el objetivo de maximizar los beneficios con las menores disrupciones en la calidad de vida de los residentes. <\/strong>Por otro lado, <strong>el nivel 2, que representa el 43% de todos los eventos de verano, generan un alto nivel de gasto tur\u00edstico incremental previsto a pesar de congregar menos asistentes<\/strong>, convirti\u00e9ndolos en una opci\u00f3n estrat\u00e9gica para destinos m\u00e1s peque\u00f1os que quieren potenciar los ingresos tur\u00edsticos gestionando los flujos de visitantes de forma sostenible.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-77248\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/Slide2-1.png\" alt=\"Menos del 1% de los eventos generan m\u00e1s del 51% del gasto tur\u00edstico \" width=\"1440\" height=\"1080\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/Slide2-1.png 1440w, https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/Slide2-1-300x225.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/Slide2-1-1024x768.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/Slide2-1-768x576.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>###<\/p>\n<p>M\u00e1s informaci\u00f3n:<\/p>\n<p><strong><em>Ana Maria Marquez<br \/>\n<\/em><\/strong><strong><em>Communications Manager<br \/>\n<\/em><\/strong><em>+34679650890<br \/>\n<\/em><em>amarquez@dataappeal.io<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb 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