{"id":76468,"date":"2026-07-07T07:26:27","date_gmt":"2026-07-07T07:26:27","guid":{"rendered":"https:\/\/datappeal.io\/?p=76468"},"modified":"2026-07-07T09:42:26","modified_gmt":"2026-07-07T09:42:26","slug":"conoce-nueva-plataforma-unificada-data-appeal-mabrian-nuevo-estandar-inteligencia-turistica","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/conoce-nueva-plataforma-unificada-data-appeal-mabrian-nuevo-estandar-inteligencia-turistica\/","title":{"rendered":"Conoce la nueva plataforma unificada de Data Appeal Mabrian, el nuevo est\u00e1ndar en inteligencia tur\u00edstica"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb bottom_padding=\u00bb5%\u00bb bottom_padding_tablet=\u00bb15%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb class=\u00bbno-left-col-row\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb el_class=\u00bbleft-col\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/4″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][\/vc_column][vc_column column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbno-extra-padding\u00bb column_padding_phone=\u00bbno-extra-padding\u00bb column_padding_position=\u00bbleft\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb el_class=\u00bbright-col\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb3\/4″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text text_direction=\u00bbdefault\u00bb]\n

La nueva plataforma unificada Data Appeal Mabrian es el ecosistema de inteligencia tur\u00edstica m\u00e1s completo para las oficinas de turismo de todo el mundo (DMOs). Re\u00fane, en una \u00fanica soluci\u00f3n intuitiva, los datos y las capacidades de Data Appeal y Mabrian para ayudar a los destinos a tomar decisiones informadas, m\u00e1s \u00e1giles y eficaces.<\/h2>\n

Lo que no se mide no se puede gestionar. Esta idea ha sido siempre el principio fundamental de nuestra compa\u00f1\u00eda, y hoy seguimos avanzando en esta direcci\u00f3n con el lanzamiento de la nueva plataforma Data Appeal Mabrian<\/a>, una soluci\u00f3n \u00fanica que integra los datos, la tecnolog\u00eda y la experiencia de The Data Appeal Company y Mabrian en una \u00fanica plataforma integral de inteligencia tur\u00edstica.<\/strong><\/p>\n

Dise\u00f1ada para ayudar a las oficinas de turismo a medir, comparar y actuar respondiendo a la informaci\u00f3n que revelan sus datos, la plataforma ofrece una visi\u00f3n completa del rendimiento del destino en \u00e1reas clave como la conectividad a\u00e9rea, el comportamiento y la demanda de los viajeros, la oferta y el alojamiento, el gasto de los visitantes, la presencia y movilidad, los eventos y la sostenibilidad.<\/strong><\/p>\n

Por primera vez, todas estas capas de informaci\u00f3n est\u00e1n disponibles en un \u00fanico entorno, en una interfaz que se ha redise\u00f1ado completamente para agilizar la toma de decisiones y hacerla m\u00e1s efectiva<\/strong> para todos los equipos vinculados a la gesti\u00f3n del destino.<\/p>\n

Superando la fragmentaci\u00f3n de los datos con el ecosistema m\u00e1s completo de inteligencia para destinos<\/h2>\n

Gestionar un destino en 2026 implica trabajar con m\u00faltiples fuentes de datos, plataformas e informes, cada uno centrado en una dimensi\u00f3n diferente del negocio tur\u00edstico. Construir una visi\u00f3n global de la evoluci\u00f3n del destino puede ser un proceso lento y, con frecuencia, insuficiente para respaldar decisiones e inversiones con plena confianza.<\/p>\n

La nueva versi\u00f3n de la plataforma de Data Appeal Mabrian aborda este desaf\u00edo, reuniendo todas las dimensiones de negocio de un destino en una \u00fanica interfaz, alimentada por m\u00e1s de 130 fuentes de datos globales y una metodolog\u00eda estandarizada que permite realizar an\u00e1lisis comparativos entre destinos y mercados de todo el mundo.<\/strong><\/p>\n

La nueva plataforma ofrece una visi\u00f3n integral del destino a trav\u00e9s de siete m\u00f3dulos:<\/p>\n

    \n
  • Conectividad a\u00e9rea<\/strong>: permite identificar hacia d\u00f3nde se dirige la demanda antes de que llegue, analizando la capacidad a\u00e9rea, las b\u00fasquedas y las reservas por mercado de origen.<\/li>\n
  • Comportamiento y demanda del viajero:<\/strong> permite comprender c\u00f3mo los viajeros perciben el destino y qu\u00e9 alojamientos y experiencias eligen en un per\u00edodo determinado, a nivel global y por mercados de demanda.<\/li>\n
  • Oferta y alojamiento:<\/strong> permite determinar el posicionamiento y la estrategia comercial de la oferta de alojamiento frente a la competencia.<\/li>\n
  • Gasto del visitante:<\/strong> ofrece informaci\u00f3n sobre la estructura del gasto tur\u00edstico, incluyendo cu\u00e1nto gastan los visitantes y en qu\u00e9 categor\u00edas.<\/li>\n
  • Presencia y movilidad:<\/strong> permite seguir los movimientos de los visitantes por el territorio, para establecer criterios para gestionar los puntos de mayor presi\u00f3n y redistribuir los flujos tur\u00edsticos.<\/li>\n
  • Eventos<\/strong>: permite anticipar el impacto de los eventos sobre la demanda y el gasto con la suficiente antelaci\u00f3n para planificar adecuadamente.<\/li>\n
  • Sostenibilidad<\/strong>: permite evaluar el desempe\u00f1o en materia de sostenibilidad de cada destino frente a otros destinos similares en todo el mundo, y establecer criterios de seguimiento y evoluci\u00f3n.<\/li>\n<\/ul>\n

    Una plataforma con un nuevo dise\u00f1o, respaldada por nuestro equipo de Travel Advisory<\/h2>\n

    Los siete m\u00f3dulos se apoyan en una interfaz completamente renovada, dise\u00f1ada para ser accesible para todo el equipo de gesti\u00f3n del destino, sean o no especialistas en datos. Las nuevas funcionalidades de benchmarking y an\u00e1lisis comparativo, mapas de calor interactivos y el an\u00e1lisis tem\u00e1tico de sentimiento permiten interpretar el rendimiento del destino de forma \u00e1gil e intuitiva.<\/p>\n

    Detr\u00e1s de la plataforma, nuestro equipo de Travel Advisory trabaja de la mano con cada destino aportando conocimiento del mercado, interpretando los datos y transformando la informaci\u00f3n en decisiones estrat\u00e9gicas de alto impacto.<\/strong><\/p>\n

    Datos, la base de una inteligencia artificial fiable<\/h2>\n

    La inteligencia artificial est\u00e1 transformando la industria tur\u00edstica y, en este contexto, la calidad de cualquier ecosistema de IA depende, directamente, de la calidad de los datos que lo alimentan. Los modelos entrenados con informaci\u00f3n gen\u00e9rica, incompleta o desactualizada generan respuestas poco fiables para los destinos.<\/p>\n

    Data Appeal Mabrian ha sido concebida como una herramienta para la gesti\u00f3n de destinos y como el pilar s\u00f3lido y confiable sobre el que se sostienen las soluciones de inteligencia de negocio impulsadas por IA capaces de facilitar a las oficinas de turismo y DMOs un entorno alimentado por datos actualizados, comparables entre s\u00ed y de m\u00e1xima fiabilidad.<\/strong>[\/vc_column_text][vc_video link=\u00bbhttps:\/\/youtu.be\/ZYlMYIqVzJ0?si=nBr3nufELLWLZFcL\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bb35442″ bg_image_tablet=\u00bb35458″ bg_image_phone=\u00bb35458″ bg_position=\u00bbcenter center\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb6%\u00bb bottom_padding=\u00bb6%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/4″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/2″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text el_class=\u00bbsecond-h1″ text_direction=\u00bbdefault\u00bb]\n

    Contacte con nosotros<\/h2>\n[\/vc_column_text][vc_column_text text_direction=\u00bbdefault\u00bb]Contacte con nosotros para obtener m\u00e1s informaci\u00f3n o solicitar una demo.[\/vc_column_text][vc_raw_js]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[\/vc_raw_js][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/4″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb bottom_padding=\u00bb5%\u00bb bottom_padding_tablet=\u00bb15%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb class=\u00bbno-left-col-row\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb 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