{"id":740,"date":"2018-03-06T11:17:22","date_gmt":"2018-03-06T11:17:22","guid":{"rendered":"https:\/\/mabrian.com\/?p=740"},"modified":"2026-06-30T11:52:58","modified_gmt":"2026-06-30T11:52:58","slug":"colombia-apuesta-por-la-innovacion-del-big-data-turistico","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/colombia-apuesta-por-la-innovacion-del-big-data-turistico\/","title":{"rendered":"Colombia apuesta por la innovaci\u00f3n del Big Data tur\u00edstico"},"content":{"rendered":"<h3><strong>El MINCIT (Ministerio de Comercio, Industria y Turismo y de Colombia) impulsa su posicionamiento en el mercado mediante el uso de la plataforma de Travel Intelligence de Mabrian\u00ae.<\/strong><\/h3>\n<h3><!--more--><\/h3>\n<p>Durante el a\u00f1o 2017 la plataforma de <a href=\"https:\/\/mabrian.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mabrian Technologies<\/a> ha recogido\u00a0 m\u00e1s de 6,1 millones de menciones tur\u00edsticas sobre Colombia, que han permitido aportar un conocimiento profundo del comportamiento y las percepciones reales de los viajeros sobre el destino, y por tanto, una base de conocimiento s\u00f3lida y actualizada que los gestores del destino pueden usar para tomar sus decisiones.<\/p>\n<p>Algoritmos especializados en Procesamiento Natural del Lenguaje y dotados de Inteligencia Artificial hacen posible filtrar y analizar los millones de datos generados por comportamiento online de los visitantes (b\u00fasquedas, Redes Sociales, plataformas de opini\u00f3n, etc.). Con ello se traza un perfil detallado (agregado y an\u00f3nimo) de los turistas, sus intereses y sus percepciones.<\/p>\n<p>Dos de los mercados m\u00e1s interesantes para Colombia son el Espa\u00f1ol y el Estadounidense, que fueron los or\u00edgenes no latinoamericanos que m\u00e1s crecieron dentro del top 10 de mercados para el pa\u00eds el pasado a\u00f1o, seg\u00fan el informe 2017 del Centro de Informaci\u00f3n Tur\u00edstica de Colombia (CITUR).<\/p>\n<p>Ambos mercados muestran una buena valoraci\u00f3n global del destino, que se refleja en el \u00edndice de percepci\u00f3n tur\u00edstica global con 77,32 puntos (sobre 100) por parte de los visitantes espa\u00f1oles y una valoraci\u00f3n ligeramente superior, 77,47, por parte de los estadounidenses. Ambos indicadores son superiores al promedio obtenido por el pa\u00eds en su conjunto de visitantes, que se sit\u00faa en un muy notable 76,46.<\/p>\n<p>Las valoraciones del servicio hotelero son tambi\u00e9n muy positivas por parte de ambos mercados. El \u00edndice de satisfacci\u00f3n hotelera, basado en las 93.518 rese\u00f1as de los propios usuarios recogidas de los 853 hoteles monitorizados en el pa\u00eds, sit\u00faa el nivel de satisfacci\u00f3n del turista estadounidense en 71,62 puntos y en 69,54 puntos las del turista espa\u00f1ol.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-741\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2018\/03\/esp-2.jpg\" alt=\"\" width=\"2392\" height=\"1281\" \/><\/p>\n<p>En cuanto a los productos tur\u00edsticos que generan m\u00e1s inter\u00e9s en el destino, Arte y Cultura es el m\u00e1s mencionado tanto por los turistas procedentes de Estados Unidos, como los procedentes Espa\u00f1a, seg\u00fan el Big Data tur\u00edstico. No obstante, difieren en cuanto al segundo producto tur\u00edstico m\u00e1s mencionado, los espa\u00f1oles se decantan por el Ocio Nocturno mientras que los estadounidenses por el producto Comida y Gastronom\u00eda.<\/p>\n<p>Destaca tambi\u00e9n la buena valoraci\u00f3n de los \u00edndices de percepci\u00f3n de seguridad y clima, que para ambos mercados superan los 80 puntos sobre 100.<\/p>\n<p><a href=\"https:\/\/mabrian.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mabrian<\/a> ofrece por medio de su plataforma en cloud, informaci\u00f3n actualizada,\u00a0representativa y precisa sobre el destino, que permite a los gestores interpretar todo el ciclo del viaje, desde el momento inspiracional de b\u00fasqueda, comparaci\u00f3n de precios y patr\u00f3n de reserva, pasando por el comportamiento y gasto en el destino, hasta el an\u00e1lisis del sentimiento y satisfacci\u00f3n del mismo.<\/p>\n<p>Con la puesta en marcha de la plataforma Mabrian, Colombia se posiciona en la vanguardia del uso de herramientas avanzadas de Big Data e Inteligencia Artificial en el sector tur\u00edstico, reafirmando su decidida apuesta por un sector considerado estrat\u00e9gico para el pa\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dos de los mercados m\u00e1s interesantes para Colombia son el Espa\u00f1ol y el Estadounidense, que fueron los or\u00edgenes no latinoamericanos que m\u00e1s crecieron dentro del top 10 de mercados para el pa\u00eds el pasado a\u00f1o, seg\u00fan el informe 2017 del Centro de Informaci\u00f3n Tur\u00edstica de Colombia (CITUR).<\/p>\n","protected":false},"author":15,"featured_media":2906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1904,1985,1988,1987,1980,1889,1977,1969],"tags":[],"class_list":["post-740","post","type-post","status-publish","format-standard","has-post-thumbnail","category-academia","category-casos-uso","category-destinos-inteligentes","category-estudios-de-tendencia","category-latinoamerica-y-caribe","category-lo-ultimo-de-mabrian","category-smart-destinations","category-use-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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