{"id":6340,"date":"2022-12-21T12:13:06","date_gmt":"2022-12-21T12:13:06","guid":{"rendered":"https:\/\/mabrian.com\/?p=6340"},"modified":"2026-06-30T11:53:58","modified_gmt":"2026-06-30T11:53:58","slug":"top-10-2022-big-data-turistico","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/top-10-2022-big-data-turistico\/","title":{"rendered":"Lo m\u00e1s le\u00eddo en 2022 sobre Big Data Tur\u00edstico"},"content":{"rendered":"\n
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\"\"<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

En Mabrian, empresa l\u00edder en inteligencia tur\u00edtica, creemos en las decisiones basadas en datos. Por ello, nuestra tecnolog\u00eda y metodolog\u00eda permite identificar toda la informaci\u00f3n que necesita un destino para mejorar su competitividad, su atractivo, su sostenibilidad y para alinear las estrategias de marketing para que estas sean un \u00e9xito.  <\/p>\n\n\n\n

A trav\u00e9s de nuestro blog publicamos peri\u00f3dicamente art\u00edculos de inter\u00e9s tur\u00edstico que tratan temas de actualidad. Los datos y conclusiones que compartimos en las publicaciones salen de nuestro trabajo de inteligencia tur\u00edstica, donde analizamos una gran cantidad de datos y los cruzamos para obtener informaci\u00f3n en tiempo real de forma f\u00e1cil y r\u00e1pida. <\/p>\n\n\n\n

Las publicaciones que m\u00e1s inter\u00e9s han despertado durante 2022 entre nuestros lectores y colaboradores han sido las siguientes: <\/p>\n\n\n\n

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1.<\/strong><\/h2>\n\n\n\n

Las 10 principales aerol\u00edneas de cancelaciones de vuelos en Europa<\/a><\/h3>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Analizamos los datos de la programaci\u00f3n de las aerol\u00edneas europeas durante las primeras semanas de verano, un per\u00edodo de grandes cancelaciones justo en el inicio de la temporada de verano.  <\/p>\n<\/div>\n\n\n\n

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2.<\/strong><\/h2>\n\n\n\n

Las mejores ciudades europeas por calidad y precio en junio <\/a><\/h3>\n\n\n\n
\"Best<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Estudiamos cu\u00e1les fueron las mejores ciudades europeas en base a su relaci\u00f3n calidad-precio que ofrecieron durante el mes de junio de este a\u00f1o. Lo hicimos con datos de conectividad a\u00e9rea, precio de los hoteles y nivel de satisfacci\u00f3n de los turistas, entre otros par\u00e1metros. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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3.<\/strong><\/h2>\n\n\n\n

\u00bfQu\u00e9 es la Inteligencia Tur\u00edstica?<\/a><\/h3>\n\n\n\n
\"mabrian<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u00bfQu\u00e9 es la inteligencia tur\u00edstica? En este post publicamos nuestra definici\u00f3n de Travel Intelligence y c\u00f3mo, a trav\u00e9s de los datos que analizamos en Mabrian, contribuimos a reducir la incertidumbre en un mundo cambiante.  <\/p>\n<\/div>\n\n\n\n

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4.<\/strong><\/h2>\n\n\n\n

Omicron acelera la recuperaci\u00f3n del turismo para el verano de 2022<\/a><\/h3>\n\n\n\n
\"omicron<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

A principios de este a\u00f1o, cuando la variante de Covid, Omicron, era la dominante, analizamos la relaci\u00f3n entre las tasas de vacunaci\u00f3n de pa\u00edses y la evoluci\u00f3n de la capacidad a\u00e9rea prevista para el verano.  <\/p>\n<\/div>\n<\/div>\n\n\n\n

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5.<\/strong><\/h2>\n\n\n\n

Los 20 pa\u00edses con m\u00e1s dependencia tur\u00edstica de Rusia<\/a><\/h3>\n\n\n\n
\"Russian-tourism-war\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

El inicio de la guerra entre Rusia y Ucrania afect\u00f3, y sigue afectando, al turismo. En febrero analizamos cu\u00e1les son los 20 pa\u00edses que m\u00e1s dependen del turismo ruso y que ver\u00edan afectado su econom\u00eda tur\u00edstica si la crisis se alargara.   <\/p>\n<\/div>\n\n\n\n

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6.<\/strong><\/h2>\n\n\n\n

Top 10 pa\u00edses europeos por cancelaciones de vuelos<\/a><\/h3>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Los datos de las cancelaciones siguieron preocupando durante el a\u00f1o, y este post que analiza el mercado alem\u00e1n fue uno de los m\u00e1s vistos durante el verano.  <\/p>\n<\/div>\n<\/div>\n\n\n\n

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7.<\/strong><\/h2>\n\n\n\n

Las 4 fases de cada viaje<\/a><\/h3>\n\n\n\n
\"travel<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Las cuatro fases de un viaje y c\u00f3mo los datos ayudan a identificar oportunidades estrat\u00e9gicas y a mejorar la experiencia del visitante. \u00bfQu\u00e9 datos se pueden extraer para maximizar y mejorar la presencia de las empresas tur\u00edsticas y destinos en cada una de las fases? <\/p>\n<\/div>\n\n\n\n

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8.<\/strong><\/h2>\n\n\n\n

La huella del turista estadounidense en Espa\u00f1a en 2022<\/a><\/h3>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u00bfC\u00f3mo se comportaron los turistas americanos en Espa\u00f1a este verano? Este estudio utiliz\u00f3 diversas fuentes de manera cruzada de m\u00e1s de 38.000 turistas que visitaron nuestro pa\u00eds de junio a agosto de 2022, con conclusiones interesantes sobre su comportamiento y gustos.  <\/p>\n<\/div>\n<\/div>\n\n\n\n

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9.<\/strong><\/h2>\n\n\n\n

\u00bfLas olas de calor marcar\u00e1n las futuras tendencias de viajes?<\/a><\/h3>\n\n\n\n
\"PCI-evolution-Mediterranean-countries-22-vs-21\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Este a\u00f1o ha hecho mucho calor y este factor clim\u00e1tico ha preocupado a la industria tur\u00edstica. \u00bfPueden las olas de calor afectar al turismo? \u00bfC\u00f3mo pueden los destinos prepararse para ello si la tendencia permanece en el tiempo? <\/p>\n<\/div>\n\n\n\n

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10.<\/strong><\/h2>\n\n\n\n

La sostenibilidad, la clave para la reactivaci\u00f3n tur\u00edstica<\/a><\/h3>\n\n\n\n
\"Sustainability<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Creemos que la informaci\u00f3n y los datos son esenciales para construir un modelo tur\u00edstico sostenible. En Mabrian contamos con un \u00edndice y un tablero de sostenibilidad tur\u00edstica que mide los diferentes par\u00e1metros de sostenibilidad en un destino para que este mejore y se tomen decisiones m\u00e1s responsables para las comunidades, la econom\u00eda y el medio ambiente. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

En Mabrian, empresa l\u00edder en inteligencia tur\u00edtica, creemos en las decisiones basadas en datos. Por ello, nuestra tecnolog\u00eda y metodolog\u00eda permite identificar toda la informaci\u00f3n que necesita un destino para mejorar su competitividad, su atractivo, su sostenibilidad y para alinear las estrategias de marketing para que estas sean un \u00e9xito.\u00a0\u00a0<\/p>\n","protected":false},"author":15,"featured_media":73417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1985,1988,1971,1977,1969],"tags":[],"class_list":["post-6340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-uso","category-destinos-inteligentes","category-europa","category-smart-destinations","category-use-cases"],"yoast_head":"\nLo m\u00e1s le\u00eddo en 2022 sobre Big Data Tur\u00edstico - Data Appeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/top-10-articles-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo m\u00e1s le\u00eddo en 2022 sobre Big Data Tur\u00edstico - Data Appeal\" \/>\n<meta property=\"og:description\" content=\"En Mabrian, empresa l\u00edder en inteligencia tur\u00edtica, creemos en las decisiones basadas en datos. 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