{"id":607,"date":"2018-01-22T07:57:12","date_gmt":"2018-01-22T07:57:12","guid":{"rendered":"https:\/\/mabrian.com\/?p=607"},"modified":"2026-06-30T11:52:56","modified_gmt":"2026-06-30T11:52:56","slug":"las-fallas-marcan-el-ano-turistico-en-valencia","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/las-fallas-marcan-el-ano-turistico-en-valencia\/","title":{"rendered":"Las Fallas marcan el a\u00f1o tur\u00edstico en Valencia"},"content":{"rendered":"<h3>Las Fallas de Valencia son la atracci\u00f3n de la capital de la ciudad del Levante espa\u00f1ol m\u00e1s citada del a\u00f1o 2017, por delante de puntos de inter\u00e9s no estacionales.<\/h3>\n<p>La Ciudad de las Artes y las Ciencias, el Instituto Oceanogr\u00e1fico o el Parque Natural de la Albufera \u2014que son las 3 atracciones m\u00e1s mencionadas en los \u00faltimos 12 meses por detr\u00e1s de las Fallas.<br \/>\n<!--more--><\/p>\n<p>Por nacionalidades, son los usuarios espa\u00f1oles los que muestran m\u00e1s inter\u00e9s por estas atracciones principales, con al \u00fanica excepci\u00f3n del Oceanogr\u00e1fico donde los italianos superan a los usuarios nacionales en volumen de menciones.<\/p>\n<p>Los \u00edndices de satisfacci\u00f3n <a href=\"https:\/\/mabrian.com\/es\/\" target=\"_blank\" rel=\"noopener\">Mabrian<\/a> (basados en una escala de 0 a 100) referidos a Valencia para todo 2017 marcan 84,47 puntos en su \u00edndice de Satisfacci\u00f3n Tur\u00edstica Global (GTPi); 67,79 en el \u00edndice de Producto Tur\u00edstico (TPi) y un 91,37 en el \u00edndice de Seguridad Percibida (PSi). El \u00edndice de percepci\u00f3n Clim\u00e1tica (PCi) se sit\u00faa en 86,59.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-490\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-22-at-08.29.59-1.png\" alt=\"\" width=\"2038\" height=\"660\" \/><\/p>\n<p>Durante la semana de Fallas (11-19 de marzo), el \u00edndice de satisfacci\u00f3n con el Producto Tur\u00edstico aumenta ligeramente y se sit\u00faa en 73,57 puntos, mientras que los dem\u00e1s indicadores se mantienen estables con respecto al global del a\u00f1o.<\/p>\n<p>Las menciones en las plataformas sociales quedan trastocadas durante esa semana: las Fallas captan m\u00e1s del 85% de las citas emitidas por turistas y referidas a Valencia. Por detr\u00e1s, y a mucha distancia, queda el barrio fallero de Ruzafa (2,3%), y las 3 atracciones que encabezan el ranking del resto del a\u00f1o: la Ciudad de las Artes y las Ciencias (1,99%), el Instituto Oceanogr\u00e1fico (1,57) y el Parque Natural de la Albufera (1,33%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-491 aligncenter\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-22-at-08.29.52-1.png\" alt=\"\" width=\"693\" height=\"212\" \/><\/p>\n<p>Mabrian es la <a href=\"https:\/\/mabrian.com\/platform\/\" target=\"_blank\" rel=\"noopener\">plataforma<\/a> pionera en Travel Intelligence enfocada en exclusiva al sector tur\u00edstico. Monitoriza y mide din\u00e1micas tur\u00edsticas globales para ofrecer a sus clientes datos objetivos, segmentados seg\u00fan las necesidades de cada momento, y enfocados a ofrecer una base s\u00f3lida para la toma de decisiones.<\/p>\n<p>Los \u00edndices Mabrian se configuran mediante la captaci\u00f3n y an\u00e1lisis de Big Data de comportamiento en redes y de datos transaccionales del sector. <a href=\"https:\/\/mabrian.com\/es\/\" target=\"_blank\" rel=\"noopener\">Mabrian<\/a> colabora con grandes destinos tur\u00edsticos de todo el planeta y est\u00e1 asociado con partners de referencia internacional, como Amadeus, Travelport, Mastercard, Phocuswright o MMGY, entre otros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante la semana de Fallas (11-19 de marzo), el \u00edndice de satisfacci\u00f3n con el Producto Tur\u00edstico aumenta ligeramente y se sit\u00faa en 73,57 puntos, mientras que los dem\u00e1s indicadores se mantienen estables con respecto al global del a\u00f1o.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1985,1988,1987,1971,1977,1969],"tags":[],"class_list":["post-607","post","type-post","status-publish","format-standard","category-casos-uso","category-destinos-inteligentes","category-estudios-de-tendencia","category-europa","category-smart-destinations","category-use-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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