{"id":4665,"date":"2022-06-01T08:23:30","date_gmt":"2022-06-01T08:23:30","guid":{"rendered":"https:\/\/mabrian.com\/?p=4665"},"modified":"2026-06-30T11:53:46","modified_gmt":"2026-06-30T11:53:46","slug":"previsiones-turismo-africa","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/previsiones-turismo-africa\/","title":{"rendered":"Previsiones de verano para Kenia y Sud\u00e1frica"},"content":{"rendered":"\n

En el marco de la intervenci\u00f3n de la Business Development Manager<\/strong> de Mabrian, Anna Borduzha<\/strong>, en el evento Sustainable Tourism Africa Summit 2022<\/strong>, que tuvo lugar en Kenia, la empresa l\u00edder en inteligencia tur\u00edstica <\/strong>ha analizado la previsi\u00f3n de verano para este destino africano y tambi\u00e9n para un destino complementario, y a la vez competidor de \u00e9ste, Sud\u00e1frica.  <\/p>\n\n\n\n

En el evento, enfocado en la sostenibilidad del turismo y de los viajes, Mabrian dedic\u00f3 su intervenci\u00f3n a hablar sobre c\u00f3mo el big data <\/em><\/strong>ayuda a reconstruir un modelo de turismo m\u00e1s respetuoso y sostenible; y se analiz\u00f3 la recuperaci\u00f3n del turismo en Kenia tras la pandemia, aportando informaci\u00f3n  basada en datos actualizados. <\/p>\n\n\n\n

Para este verano, Mabrian <\/strong>ha analizado diferentes cruces de datos de los dos pa\u00edses y ha concluido que la capacidad a\u00e9rea <\/strong>de Kenia <\/strong>y Sud\u00e1frica <\/strong>sigue por debajo del periodo prepand\u00e9mico, con un menos de 27% de capacidad para Kenia y un 24% menos de capacidad para Sud\u00e1frica. <\/p>\n\n\n\n

Capacidad a\u00e9rea<\/strong><\/h2>\n\n\n\n

Sobre la recuperaci\u00f3n de la capacidad a\u00e9rea internacional<\/strong>, \u00e9sta est\u00e1 yendo m\u00e1s r\u00e1pida en el caso de Kenia con solo un 25% menos respecto a 2019, cuando a Sud\u00e1frica la recuperaci\u00f3n de la capacidad internacional est\u00e1 todav\u00eda con un 36% menos.<\/p>\n\n\n\n

En cuanto a la capacidad a\u00e9rea en el mercado dom\u00e9stico<\/strong>, Mabrian ve una tendencia opuesta: Sud\u00e1frica muestra una mejor recuperaci\u00f3n con \u00fanicamente 19% por debajo de 2019, mientras que Kenia est\u00e1 un 30% por debajo de la capacidad a\u00e9rea domestica.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Los principales mercados<\/strong><\/h2>\n\n\n\n

Por mercados <\/strong>y en el caso de Kenia, la capacidad a\u00e9rea sigue estando por debajo del periodo prepand\u00e9mico en casi todos los mercados. Alemania <\/strong>es el origen internacional que muestra una mejor conectividad con Kenia durante 2022 que en 2019, cuando en Sud\u00e1frica el mercado alem\u00e1n tiene un 49% menos de conectividad que en 2019.<\/p>\n\n\n\n

En el caso de Sud\u00e1frica<\/strong>, se observa una tendencia parecida. El \u00fanico mercado que gana en capacidad con este destino es Estados Unidos<\/strong>, con un 6% de conectividad m\u00e1s con Sud\u00e1frica, cuando en Kenia la conectividad desde Estados Unidos est\u00e1 un 28% por debajo de 2019.<\/p>\n\n\n\n

Basado en b\u00fasquedas a\u00e9reas<\/strong>, Mabrian ha detectado que tanto Kenia como Sud\u00e1frica comparten los mismos 5 mercados internacionales <\/strong> de origen principales que quieren viajar a sus pa\u00edses durante este verano. La demanda relativa basada en la cuota de b\u00fasqueda<\/a> es un indicador que mide la posici\u00f3n competitiva global de un destino para un mercado de origen espec\u00edfico. Con esto, vemos que Estados Unidos<\/strong>, Emiratos \u00c1rabes<\/strong> y Francia <\/strong>muestran una demanda relativa m\u00e1s fuerte hacia Kenia que a Sud\u00e1frica. En cambio, desde el mercado alem\u00e1n se observa m\u00e1s inter\u00e9s en visitar Sud\u00e1frica que Kenia durante este verano. Por su parte, el inter\u00e9s de los brit\u00e1nicos en visitar los dos pa\u00edses es el mismo.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Otros indicadores relevantes<\/strong> – Precios Hoteleros<\/h2>\n\n\n\n

Sobre el tiempo de viaje<\/strong>, los visitantes del Reino Unido<\/strong> y de Estados Unidos <\/strong>son los que muestran m\u00e1s predisposici\u00f3n para disfrutar unas estancias m\u00e1s prologadas que el resto de los mercados de origen.<\/p>\n\n\n\n

En cuanto a los precios hoteleros<\/strong>, la habitaci\u00f3n es m\u00e1s cara en Kenia que en Sud\u00e1frica en todas las categor\u00edas. En los hoteles de 4 estrellas, la diferencia es m\u00e1s significativa, con unos precios un 105% m\u00e1s altos que en Sud\u00e1frica.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n
Te interesa saber  la demanda para tu destino?  Cont\u00e1ctanos<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mabrian ha analizado diferentes cruces de datos de los dos pa\u00edses y ha concluido que la capacidad a\u00e9rea de Kenia y Sud\u00e1frica sigue por debajo del periodo prepand\u00e9mico<\/p>\n","protected":false},"author":15,"featured_media":4684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1973,1988,1987,1977],"tags":[],"class_list":["post-4665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-africa-es","category-destinos-inteligentes","category-estudios-de-tendencia","category-smart-destinations"],"yoast_head":"\nPrevisiones de verano para Kenia y Sud\u00e1frica<\/title>\n<meta name=\"description\" content=\"Mabrian ha analizado diferentes cruces de datos de los dos pa\u00edses y ha concluido que la capacidad a\u00e9rea de Kenia y Sud\u00e1frica sigue por debajo del periodo prepand\u00e9mico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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