{"id":4518,"date":"2022-04-12T12:38:50","date_gmt":"2022-04-12T10:38:50","guid":{"rendered":"https:\/\/mabrian.com\/?p=4518"},"modified":"2026-06-30T11:53:43","modified_gmt":"2026-06-30T11:53:43","slug":"pstd","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/pstd\/","title":{"rendered":"Big data para los Planes de Sostenibilidad Tur\u00edstica en Destinos"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">C\u00f3mo los servicios de inteligencia tur\u00edstica de Mabrian pueden ayudar a los destinos para presentarse a los PSTD&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>turismo sostenible <\/strong>es una forma responsable de gestionar los destinos y productos tur\u00edsticos, teniendo en cuenta las repercusiones actuales y futuras, econ\u00f3micas, sociales y medioambientales, a su vez que satisface las necesidades de los visitantes, de la industria, del entorno y de las comunidades locales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hasta el pr\u00f3ximo 17 de mayo, entidades locales pueden presentarse al programa de <strong>Planes de Sostenibilidad Tur\u00edstica en Destinos <\/strong>(<strong>PSTD<\/strong>). Esta nueva convocatoria extraordinaria de 2022 es el instrumento principal de intervenci\u00f3n del sector p\u00fablico que pretende impulsar la <strong>transformaci\u00f3n de los destinos tur\u00edsticos<\/strong> espa\u00f1oles hacia la <strong>sostenibilidad<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los planes versan sobre<strong> cuatro ejes<\/strong>, con el objetivo de abordar la transformaci\u00f3n de los destinos y mejorarlos desde diferentes puntos de vista:&nbsp;<\/p>\n\n\n\n<ul class=\"has-neve-text-color-color has-text-color wp-block-list\"><li><strong>Eje 1: Actuaciones en el \u00e1mbito de la transici\u00f3n verde y sostenible.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<ul start=\"2\" class=\"has-neve-text-color-color has-text-color wp-block-list\"><li><strong>Eje 2: Actuaciones de mejora de la eficiencia energ\u00e9tica.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<ul start=\"3\" class=\"has-neve-text-color-color has-text-color wp-block-list\"><li><strong>Eje 3: Actuaciones en el \u00e1mbito de la transici\u00f3n digital.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<ul start=\"4\" class=\"has-neve-text-color-color has-text-color wp-block-list\"><li><strong>Eje 4: Actuaciones en el \u00e1mbito de la competitividad.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-primary has-medium-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/mabrian.com\/es\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre c\u00f3mo podemos ayudarte <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El pasado mes de febrero de 2022, la<strong> Uni\u00f3n Europea<\/strong> public\u00f3 un <a href=\"https:\/\/op.europa.eu\/en\/publication-detail\/-\/publication\/404a8144-8892-11ec-8c40-01aa75ed71a1\" target=\"_blank\" rel=\"noreferrer noopener\">informe <\/a>en l\u00ednea con los ejes de los <strong>PSTD<\/strong>. Las conclusiones que recoge este documento se centran en la necesidad de la digitalizaci\u00f3n de los servicios tur\u00edsticos, como por ejemplo:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>El intercambio de <strong>datos <\/strong>entre el sector p\u00fablico y privado, ya que estos pueden ayudar a crear servicios innovadores que apoyen la sostenibilidad.\u00a0\u00a0<\/li><li>La gesti\u00f3n de los flujos tur\u00edsticos basados en datos en tiempo real.\u00a0<\/li><li>La necesidad de estimular la demanda tur\u00edstica y adecuar la oferta de forma eficaz.\u00a0<\/li><li>Ayuda para la toma de decisiones.\u00a0\u00a0<\/li><li>Mejorar el uso de los datos es un factor clave en el impulso de la competitividad y la innovaci\u00f3n.\u00a0\u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo puede Mabrian ayudar a los destinos para acceder a los PSTD?<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En <strong>Mabrian <\/strong>somos especialistas en ofrecer servicios de <a href=\"https:\/\/mabrian.com\/es\/blog\/inteligencia-turistica\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Inteligencia Tur\u00edstica<\/strong><\/a>. Combinamos un desarrollo tecnol\u00f3gico basado en el an\u00e1lisis del <strong><em>big data<\/em><\/strong> con un profundo conocimiento del sector tur\u00edstico. Ofrecemos el desarrollo de una plataforma de an\u00e1lisis de datos que cuenta con un observatorio hol\u00edstico <strong>en tiempo real<\/strong> de todo lo que afecta a un destino tur\u00edstico.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto nos permite identificar y predecir din\u00e1micas tur\u00edsticas, lo que se traduce en una <strong>informaci\u00f3n de alto valor<\/strong> para los diferentes destinos y productos tur\u00edsticos. Con todo este cruce de datos y de informaci\u00f3n que sale de nuestras plataformas de datos, ayudamos a los destinos a mejorar la toma de decisiones, basadas siempre en indicadores actualizados a tiempo real e imposibles de obtener por medios tradicionales.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El Panel de Sostenibilidad Tur\u00edstica de Mabrian y el eje de transici\u00f3n digital&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de todo el cruce de datos que podemos tratar desde Mabrian, recientemente hemos presentado nuestro nuevo panel que permite medir la <a href=\"https:\/\/mabrian.com\/es\/sustainable\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>sostenibilidad tur\u00edstica del destino<\/strong><\/a> desde un punto de vista estructural, social, econ\u00f3mico y medioambiental.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este nuevo panel de <strong>Sostenibilidad <\/strong>con el que trabajamos est\u00e1 alineado con los objetivos del eje de <strong>transici\u00f3n digital<\/strong> de esta nueva convocatoria de los <strong>Planes de Sostenibilidad Tur\u00edstica en Destino <\/strong>(<strong>PSTD<\/strong>), y que ayudar\u00e1 a aportar una visi\u00f3n a\u00fan m\u00e1s completa del destino.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"813\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/mabrian-platform-1024x813.png\" alt=\"\" class=\"wp-image-4519\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/mabrian-platform-1024x813.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/mabrian-platform-300x238.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/mabrian-platform-768x610.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/mabrian-platform-1536x1219.png 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/mabrian-platform-2048x1625.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cont\u00e1ctanos para saber c\u00f3mo podemos ayudar en la implementaci\u00f3n del uso del<strong><em> big data<\/em><\/strong>, la transici\u00f3n digital de tu destino, medir la sostenibilidad tur\u00edstica de tu destino o analizar el progreso de las acciones hacia un modelo de gesti\u00f3n m\u00e1s sostenible, responsable, eficaz y seguro.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-primary has-medium-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/mabrian.com\/es\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Habla con un experto&nbsp;. Contactanos!<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mabrian lanza su indicador de huella de carbono\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/XYXAVQDxyuw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-primary has-medium-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/mabrian.com\/es\/contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">      DEMO       <\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-neve-link-hover-color-background-color has-neve-link-hover-color-color is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Publicaciones relacionadas:<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-neve-text-color-color has-nv-site-bg-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"616\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-12.42.03.png\" alt=\"\" class=\"wp-image-4530\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-12.42.03.png 926w, https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-12.42.03-300x200.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-12.42.03-768x511.png 768w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link\">La sostenibilidad, la clave para la reactivaci\u00f3n tur\u00edstica<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-nv-site-bg-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"612\" 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size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-12.45.39-1024x583.png\" alt=\"\" class=\"wp-image-4539\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-12.45.39-1024x583.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-12.45.39-300x171.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-12.45.39-768x437.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-12.45.39-1536x874.png 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-12.45.39.png 1666w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link\" href=\"https:\/\/mabrian.com\/es\/blog\/sostenibilidad-turistica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Big Data para medir la sostenibilidad tur\u00edstica de los destinos<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo los servicios de inteligencia tur\u00edstica de Mabrian pueden ayudar a los destinos para presentarse a los PSTD\u00a0<\/p>\n","protected":false},"author":15,"featured_media":4522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1988],"tags":[],"class_list":["post-4518","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinos-inteligentes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big data para los Planes de Sostenibilidad Tur\u00edstica en 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