{"id":4316,"date":"2022-02-21T12:09:51","date_gmt":"2022-02-21T11:09:51","guid":{"rendered":"https:\/\/mabrian.com\/?p=4316"},"modified":"2026-06-30T11:53:39","modified_gmt":"2026-06-30T11:53:39","slug":"colombia-recuperacion-turismo","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/colombia-recuperacion-turismo\/","title":{"rendered":"Colombia consolida la recuperaci\u00f3n tur\u00edstica"},"content":{"rendered":"\n

La capacidad a\u00e9rea entrante al pa\u00eds se recupera y se sit\u00faa un 17,5% por encima de los niveles de 2019 para los pr\u00f3ximos meses.<\/strong><\/h2>\n\n\n\n

Medell\u00edn lidera la recuperaci\u00f3n de plazas a\u00e9reas en 2022.<\/strong><\/h2>\n\n\n\n

Los altos \u00edndices de vacunaci\u00f3n de los principales mercados para el turismo del pa\u00eds favorecen la recuperaci\u00f3n.<\/strong><\/h2>\n\n\n\n

21 de febrero, Menorca, Espa\u00f1a.<\/strong> Mabrian Technologies<\/a>, el proveedor l\u00edder de an\u00e1lisis de datos e Inteligencia Tur\u00edstica<\/a> a nivel mundial, ha publicado un estudio sobre las perspectivas de recuperaci\u00f3n tur\u00edstica de Colombia para los pr\u00f3ximos meses, como parte de su participaci\u00f3n en  la feria tur\u00edstica Vitrina, organizada por ANATO (Asociaci\u00f3n Colombiana de Agencias de Viaje y Turismo) que se celebrar\u00e1 en Bogot\u00e1 esta semana.<\/p>\n\n\n\n

El estudio resalta la clara recuperaci\u00f3n de la capacidad tur\u00edstica del pa\u00eds a trav\u00e9s de la conectividad a\u00e9rea tanto nacional como internacional.  Para ello, se analiza la evoluci\u00f3n de la programaci\u00f3n de vuelos entrantes (en volumen de asientos) a Colombia a trav\u00e9s de sus diez aeropuertos principales para los pr\u00f3ximos 3 meses. Por otro lado, se incluye tambi\u00e9n en el an\u00e1lisis, la evoluci\u00f3n de las tasas de vacunaci\u00f3n de los principales mercados emisores para el pa\u00eds, dado que \u00e9ste es un requisito sanitario para la entrada al pa\u00eds.<\/p>\n\n\n\n

Los resultados del an\u00e1lisis ofrecen una perspectiva muy positiva para la recuperaci\u00f3n tur\u00edstica de Colombia en general, a la vez que comparan la evoluci\u00f3n de dos de sus principales destinos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En c\u00f3mputo global, el pa\u00eds muestra un incremento de un 17.5% del volumen de plazas a\u00e9reas que va a recibir para los pr\u00f3ximos 3 meses, en comparaci\u00f3n a 2019, alcanzando en total 10.58 millones de plazas a\u00e9reas entrantes. Si se compara con el mismo periodo de 2021 o 2020, a\u00f1os muy afectados por la crisis de la pandemia, el incremento de plazas de 2022 es de un 80% y un 193%, respectivamente.<\/p>\n\n\n\n

Respecto a los mercados m\u00e1s relevantes para Colombia por conectividad, adem\u00e1s del mercado nacional, Estados Unidos y M\u00e9xico son los principales mercados internacionales, seguidos por Panam\u00e1 y Espa\u00f1a en el top 5.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La capital del pa\u00eds, Bogot\u00e1, pese a ser el aeropuerto con mayor peso en n\u00famero de plazas (46% del total), todav\u00eda no consigue recuperar el nivel pre-pand\u00e9mico de conectividad, aunque se queda s\u00f3lo un 1.8% por debajo. A pesar de que los mercados internacionales m\u00e1s relevantes muestran crecimientos, especialmente M\u00e9xico, la conectividad dom\u00e9stica es el principal motivo de que el volumen de plazas totales todav\u00eda no alcance el nivel de 2019<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Por el contrario, Medell\u00edn muestra una evoluci\u00f3n positiva muy por encima a la media del pa\u00eds, marcando un incremento de plazas de un 43% sobre el nivel de 2019, para los meses analizados. En este caso, adem\u00e1s del incremento de conectividad dom\u00e9stica, es destacable el gran c<\/p>\n\n\n\n

recimiento de plazas desde Estados Unidos, un 79% m\u00e1s que en 2019.<\/p>\n\n\n\n

Uno de los motivos principales que explican esta tendencia de recuperaci\u00f3n, es la positiva evoluci\u00f3n de los niveles de vacunaci\u00f3n en los principales mercados para Colombia. Tanto el mercado dom\u00e9stico como los principales mercados internacionales, han experimentado un crecimiento relevante en el porcentaje de personas vacunadas con la pauta completa en los \u00faltimos meses, que en todos los casos supera el 60% de la poblaci\u00f3n y que en el caso de Espa\u00f1a supera incluso el 80%.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Alex Villeyra, Director de Operaciones de Mabrian, comenta: <\/strong><\/p>\n\n\n\n

\u201cLa aparici\u00f3n en lo \u00faltimos meses de nuevas variantes de COVID-19 m\u00e1s contagiosas, como \u00d3micorn, ha provocado la aceleraci\u00f3n del ritmo de vacunaci\u00f3n en pa\u00edses que son clave para el sector tur\u00edstico de Colombia\u201d.<\/em><\/p>\n\n\n\n

\u201cLa recuperaci\u00f3n de las cifras de conectividad a\u00e9rea, superando las de 2019 es un claro indicativo de que en los pr\u00f3ximos meses el sector tur\u00edstico en Colombia afianzar\u00e1 su reactivaci\u00f3n\u201d.<\/em><\/p>\n\n\n\n

\n
cont\u00e1ctanos para m\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

El estudio resalta la clara recuperaci\u00f3n de la capacidad tur\u00edstica del pa\u00eds a trav\u00e9s de la conectividad a\u00e9rea tanto nacional como internacional.<\/p>\n","protected":false},"author":15,"featured_media":4338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1988],"tags":[],"class_list":["post-4316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinos-inteligentes"],"yoast_head":"\nColombia consolida la recuperaci\u00f3n tur\u00edstica<\/title>\n<meta name=\"description\" content=\"El estudio resalta la clara recuperaci\u00f3n de la capacidad tur\u00edstica del pa\u00eds a trav\u00e9s de la conectividad a\u00e9rea tanto nacional como internacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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