{"id":2636,"date":"2021-11-09T10:38:09","date_gmt":"2021-11-09T10:38:09","guid":{"rendered":"https:\/\/mabrian.com\/?p=2636"},"modified":"2026-06-30T11:53:36","modified_gmt":"2026-06-30T11:53:36","slug":"sostenibilidad-turistica","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/sostenibilidad-turistica\/","title":{"rendered":"Big Data para medir la sostenibilidad tur\u00edstica de los destinos"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Sevilla, 8 de noviembre.<\/strong>&nbsp; <a href=\"https:\/\/mabrian.com\/es\/\">Mabrian Technologies<\/a> \u2013 el proveedor l\u00edder de inteligencia tur\u00edstica \u2013 presenta esta semana su nuevo panel de indicadores de Sostenibilidad Tur\u00edstica en el marco del Tourism Innovation Summit (TIS).<\/h2>\n\n\n\n<ul class=\"has-neve-link-color-color has-text-color wp-block-list\"><li>Mabrian ampl\u00eda la oferta de servicios de su plataforma de Inteligencia Tur\u00edstica a\u00f1adiendo un nuevo panel de sostenibilidad de \u00edndices tur\u00edsticos para Destinos Tur\u00edsticos Inteligentes.&nbsp;<\/li><li>El nuevo panel de sostenibilidad tur\u00edstica utiliza el Big Data para medir el desempe\u00f1o de un destino a partir del cruce de varias m\u00e9tricas.&nbsp;<\/li><li>Este \u00edndice se ha desarrollado en colaboraci\u00f3n con Mastercard y la consultora de sostenibilidad tur\u00edstica \u00e9tico.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este nuevo set de indicadores de sostenibilidad tur\u00edstica permitir\u00e1 a un destino medir, comparar y hacer seguimiento de aquellos factores que benefician la sostenibilidad de su destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En total el panel contiene seis \u00edndices agrupados por conceptos, formados a su vez por m\u00e1s de veinte indicadores diferentes relacionados con la sostenibilidad, que confluyen en un \u00cdndice Global de Sostenibilidad Tur\u00edstica para los destinos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de estos indicadores, los destinos podr\u00e1n medir aspectos como el nivel de distribuci\u00f3n de los ingresos tur\u00edsticos en la econom\u00eda local, la concentraci\u00f3n de la oferta tur\u00edstica en el territorio, la dependencia de mercados de largo radio, la excesiva estacionalidad o la percepci\u00f3n de los visitantes en cuanto a la sostenibilidad del destino, entre otros indicadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adicionalmente, los destinos usuarios podr\u00e1n complementar estos indicadores integrando en el panel las fuentes de datos que consideren oportunas para realizar un seguimiento cada vez m\u00e1s completo a cerca de los factores que ayuden a un desarrollo m\u00e1s sostenible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/Panel-Sostenibilidad-Mabrian-1-1024x563.png\" alt=\"\" class=\"wp-image-3931\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Carlos Cendra, Director de Ventas y Marketing, comenta: <\/strong>\u201c\u00bfPueden los destinos tur\u00edsticos convertirse realmente en destinos sostenibles sin las herramientas necesarias para medir su desempe\u00f1o en sostenibilidad?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEn esta redefinici\u00f3n del sector que estamos viviendo ahora, la sostenibilidad va a ser la piedra angular de la reactivaci\u00f3n tur\u00edstica bajo un nuevo modelo m\u00e1s consciente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPero a\u00fan existe un gran vac\u00edo en cuanto a herramientas e indicadores que permitan medir y monitorizar la evoluci\u00f3n de estos conceptos por parte de los gestores de destinos y compa\u00f1\u00edas&nbsp;tur\u00edsticas. Con estos indicadores esperamos poner la primera piedra para cambiar esta situaci\u00f3n.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ello, <a href=\"https:\/\/mabrian.com\/es\/\">Mabrian<\/a> en colaboraci\u00f3n con su socio Mastercard, ha desarrollado un panel de indicadores de sostenibilidad&nbsp;tur\u00edstica basados en la observaci\u00f3n de datos a nivel global, que permitir\u00e1n hacer este seguimiento bajo un criterio corroborado y estable en el tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mabrian tiene una amplia experiencia en extraer indicadores de tendencias tur\u00edsticas basados en la anal\u00edtica de Big Data de varias fuentes. Con este nuevo desarrollo, complementa su amplia oferta de indicadores tur\u00edsticos, como el \u00cdndice de Satisfacci\u00f3n con los Productos Tur\u00edsticos, el \u00cdndice de Percepci\u00f3n de Seguridad, el \u00cdndice de Satisfacci\u00f3n con la Oferta de Alojamiento o el \u00cdndice de Fortaleza la de Demanda, entre otros.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la definici\u00f3n de estos indicadores, Mabrian ha contado tambi\u00e9n con el asesoramiento y la colaboraci\u00f3n de la consultora especializada en sostenibilidad tur\u00edstica <a href=\"https:\/\/etico.es\/\">\u00c9tico<\/a>, que ha aportado su experiencia en la definici\u00f3n de destinos sostenibles.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Laura Garrido, fundadora de \u00e9tico comenta:<\/strong> \u201cEl reto de los destinos tur\u00edsticos es conocer y monitorizar los indicadores que afectan a su sostenibilidad. Solo a trav\u00e9s de los datos y su correcto an\u00e1lisis se puede trazar un plan de acci\u00f3n adecuado para la trasformaci\u00f3n sostenible de los destinos. Desde \u00e9tico creemos que esta herramienta es clave y necesaria para la toma de decisiones y la creaci\u00f3n de destinos tur\u00edsticos sostenibles\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mabrian ha anunciado este nuevo lanzamiento en el marco del Tourism Innovation Summit (TIS); la convenci\u00f3n internacional dedicada a la innovaci\u00f3n en el sector tur\u00edstico que se celebra en Sevilla entre los d\u00edas 10 y 12 de noviembre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El pr\u00f3ximo 10 de noviembre a las 13h Alex Villeyra, Director de Operaciones de Mabrian, presentar\u00e1 estos indicadores <a href=\"https:\/\/www.tisglobalsummit.com\/agenda-sessions\/measuring-sustainability-an-opportunity-to-redesign-the-industry-20211110\/\">en el Auditorio principal del Tourism Innovation Summit<\/a>, con la participaci\u00f3n de Antonio Mu\u00f1oz, Teniente de Alcalde y responsable de H\u00e1bitat Urbano, Cultura y Turismo del Ayuntamiento de Sevilla, destino pionero en la aplicaci\u00f3n de estos \u00edndices, Caroline Leboucher Directora de ATOUT France y Nicola Villa, Vicepresidente Ejecutivo de Relaciones con Gubernamentales y Crecimiento Estrat\u00e9gico de Mastercard.<br>Posteriormente, el mismo <a href=\"https:\/\/www.tisglobalsummit.com\/agenda-sessions\/mabrian-technologies-presentacion-del-nuevo-panel-de-sostenibilidad-turistica-para-destinos-20211110\/\">mi\u00e9rcoles d\u00eda 10 a las 11:45h, en el Innovation Theatre del Palacio de Conresos FIBES<\/a>, se ofrecer\u00e1 una rueda de prensa a los medios para presentar esta nueva soluci\u00f3n y atender a las consultas que se propongan al respecto.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link\" href=\"https:\/\/mabrian.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contacto<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sevilla, 8 de noviembre.\u00a0 Mabrian Technologies \u2013 el proveedor l\u00edder de inteligencia tur\u00edstica \u2013 presenta esta semana su nuevo panel de indicadores de Sostenibilidad Tur\u00edstica en el marco del Tourism Innovation Summit (TIS).<\/p>\n","protected":false},"author":15,"featured_media":72570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1966,1988,1889,1977],"tags":[],"class_list":["post-2636","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comunicados","category-destinos-inteligentes","category-lo-ultimo-de-mabrian","category-smart-destinations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Data para medir la sostenibilidad tur\u00edstica de los destinos<\/title>\n<meta name=\"description\" content=\"Sevilla, 8 de noviembre.\u00a0 Mabrian Technologies \u2013 el proveedor l\u00edder de inteligencia tur\u00edstica \u2013 presenta esta semana su nuevo panel de indicadores de Sostenibilidad Tur\u00edstica en el marco del Tourism Innovation Summit (TIS).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/tourism-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Data para medir la sostenibilidad tur\u00edstica de los destinos\" \/>\n<meta property=\"og:description\" content=\"Sevilla, 8 de noviembre.\u00a0 Mabrian Technologies \u2013 el proveedor l\u00edder de inteligencia tur\u00edstica \u2013 presenta esta semana su nuevo panel de indicadores de Sostenibilidad Tur\u00edstica en el marco del Tourism Innovation Summit (TIS).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datappeal.io\/tourism-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Appeal\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-09T10:38:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T11:53:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/Panel-Sostenibilidad-Mabrian-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2238\" \/>\n\t<meta property=\"og:image:height\" content=\"1230\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aigu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aigu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/\"},\"author\":{\"name\":\"Aigu\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/person\\\/b9370e963b93f8620a165feb3574a9a8\"},\"headline\":\"Big Data para medir la sostenibilidad tur\u00edstica de los destinos\",\"datePublished\":\"2021-11-09T10:38:09+00:00\",\"dateModified\":\"2026-06-30T11:53:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/\"},\"wordCount\":813,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Panel-Sostenibilidad-Mabrian-1.png\",\"articleSection\":[\"Comunicados\",\"Destinos Inteligentes\",\"Lo \u00faltimo de Mabrian\",\"Smart Destinations\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/\",\"url\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/\",\"name\":\"Big Data para medir la sostenibilidad tur\u00edstica de los destinos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Panel-Sostenibilidad-Mabrian-1.png\",\"datePublished\":\"2021-11-09T10:38:09+00:00\",\"dateModified\":\"2026-06-30T11:53:36+00:00\",\"description\":\"Sevilla, 8 de noviembre.\u00a0 Mabrian Technologies \u2013 el proveedor l\u00edder de inteligencia tur\u00edstica \u2013 presenta esta semana su nuevo panel de indicadores de Sostenibilidad Tur\u00edstica en el marco del Tourism Innovation Summit (TIS).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/#primaryimage\",\"url\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Panel-Sostenibilidad-Mabrian-1.png\",\"contentUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Panel-Sostenibilidad-Mabrian-1.png\",\"width\":2238,\"height\":1230,\"caption\":\"mabrian tourism analytics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/tourism-sustainability\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/datappeal.io\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big Data para medir la sostenibilidad tur\u00edstica de los destinos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#website\",\"url\":\"https:\\\/\\\/datappeal.io\\\/\",\"name\":\"Data Appeal\",\"description\":\"Data-driven solutions for sustainable growth\",\"publisher\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/datappeal.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#organization\",\"name\":\"Data Appeal\",\"url\":\"https:\\\/\\\/datappeal.io\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/data-appeal-logo.png\",\"contentUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/data-appeal-logo.png\",\"width\":1500,\"height\":533,\"caption\":\"Data Appeal\"},\"image\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/person\\\/b9370e963b93f8620a165feb3574a9a8\",\"name\":\"Aigu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g\",\"caption\":\"Aigu\"},\"url\":\"https:\\\/\\\/datappeal.io\\\/es\\\/author\\\/aigu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big Data para medir la sostenibilidad tur\u00edstica de los destinos","description":"Sevilla, 8 de noviembre.\u00a0 Mabrian Technologies \u2013 el proveedor l\u00edder de inteligencia tur\u00edstica \u2013 presenta esta semana su nuevo panel de indicadores de Sostenibilidad Tur\u00edstica en el marco del Tourism Innovation Summit (TIS).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datappeal.io\/tourism-sustainability\/","og_locale":"es_ES","og_type":"article","og_title":"Big Data para medir la sostenibilidad tur\u00edstica de los destinos","og_description":"Sevilla, 8 de noviembre.\u00a0 Mabrian Technologies \u2013 el proveedor l\u00edder de inteligencia tur\u00edstica \u2013 presenta esta semana su nuevo panel de indicadores de Sostenibilidad Tur\u00edstica en el marco del Tourism Innovation Summit (TIS).","og_url":"https:\/\/datappeal.io\/tourism-sustainability\/","og_site_name":"Data Appeal","article_published_time":"2021-11-09T10:38:09+00:00","article_modified_time":"2026-06-30T11:53:36+00:00","og_image":[{"width":2238,"height":1230,"url":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/Panel-Sostenibilidad-Mabrian-1.png","type":"image\/png"}],"author":"Aigu","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Aigu","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datappeal.io\/tourism-sustainability\/#article","isPartOf":{"@id":"https:\/\/datappeal.io\/tourism-sustainability\/"},"author":{"name":"Aigu","@id":"https:\/\/datappeal.io\/#\/schema\/person\/b9370e963b93f8620a165feb3574a9a8"},"headline":"Big Data para medir la sostenibilidad tur\u00edstica de los destinos","datePublished":"2021-11-09T10:38:09+00:00","dateModified":"2026-06-30T11:53:36+00:00","mainEntityOfPage":{"@id":"https:\/\/datappeal.io\/tourism-sustainability\/"},"wordCount":813,"commentCount":0,"publisher":{"@id":"https:\/\/datappeal.io\/#organization"},"image":{"@id":"https:\/\/datappeal.io\/tourism-sustainability\/#primaryimage"},"thumbnailUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/Panel-Sostenibilidad-Mabrian-1.png","articleSection":["Comunicados","Destinos Inteligentes","Lo \u00faltimo de Mabrian","Smart Destinations"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/datappeal.io\/tourism-sustainability\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/datappeal.io\/tourism-sustainability\/","url":"https:\/\/datappeal.io\/tourism-sustainability\/","name":"Big Data para medir la sostenibilidad tur\u00edstica de los destinos","isPartOf":{"@id":"https:\/\/datappeal.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/datappeal.io\/tourism-sustainability\/#primaryimage"},"image":{"@id":"https:\/\/datappeal.io\/tourism-sustainability\/#primaryimage"},"thumbnailUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/Panel-Sostenibilidad-Mabrian-1.png","datePublished":"2021-11-09T10:38:09+00:00","dateModified":"2026-06-30T11:53:36+00:00","description":"Sevilla, 8 de noviembre.\u00a0 Mabrian Technologies \u2013 el proveedor l\u00edder de inteligencia tur\u00edstica \u2013 presenta esta semana su nuevo panel de indicadores de Sostenibilidad Tur\u00edstica en el marco del Tourism Innovation Summit (TIS).","breadcrumb":{"@id":"https:\/\/datappeal.io\/tourism-sustainability\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datappeal.io\/tourism-sustainability\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datappeal.io\/tourism-sustainability\/#primaryimage","url":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/Panel-Sostenibilidad-Mabrian-1.png","contentUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/Panel-Sostenibilidad-Mabrian-1.png","width":2238,"height":1230,"caption":"mabrian tourism analytics"},{"@type":"BreadcrumbList","@id":"https:\/\/datappeal.io\/tourism-sustainability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/datappeal.io\/es\/"},{"@type":"ListItem","position":2,"name":"Big Data para medir la sostenibilidad tur\u00edstica de los destinos"}]},{"@type":"WebSite","@id":"https:\/\/datappeal.io\/#website","url":"https:\/\/datappeal.io\/","name":"Data Appeal","description":"Data-driven solutions for sustainable growth","publisher":{"@id":"https:\/\/datappeal.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datappeal.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/datappeal.io\/#organization","name":"Data Appeal","url":"https:\/\/datappeal.io\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datappeal.io\/#\/schema\/logo\/image\/","url":"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png","contentUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png","width":1500,"height":533,"caption":"Data Appeal"},"image":{"@id":"https:\/\/datappeal.io\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/datappeal.io\/#\/schema\/person\/b9370e963b93f8620a165feb3574a9a8","name":"Aigu","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g","caption":"Aigu"},"url":"https:\/\/datappeal.io\/es\/author\/aigu\/"}]}},"_links":{"self":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts\/2636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/comments?post=2636"}],"version-history":[{"count":1,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts\/2636\/revisions"}],"predecessor-version":[{"id":75854,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts\/2636\/revisions\/75854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/media\/72570"}],"wp:attachment":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/media?parent=2636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/categories?post=2636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/tags?post=2636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}