{"id":2586,"date":"2021-12-09T09:06:00","date_gmt":"2021-12-09T09:06:00","guid":{"rendered":"https:\/\/mabrian.com\/?p=2586"},"modified":"2026-06-30T11:53:36","modified_gmt":"2026-06-30T11:53:36","slug":"convertir-destino-inteligente","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/convertir-destino-inteligente\/","title":{"rendered":"Descubre c\u00f3mo convertir tu destino en un destino inteligente"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>La era de la intuici\u00f3n ha llegado a su fin. Pero sabes c\u00f3mo convertir realmente tu destino en un destino inteligente? Sigue estos cinco consejos pr\u00e1cticos:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"tw-target-text\">Muchos destinos reconocen tener la necesidad de entender de una forma m\u00e1s acurada los principales a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos destinos reconocen tener la necesidad de entender de una forma m\u00e1s acurada los principales atractivos de su destino para atraer demanda con el objetivo de anticiparse e incluso influenciar a los viajeros en el momento de b\u00fasqueda.&nbsp;Pero, una vez identificada esta necesidad de cambio, \u00bfc\u00f3mo es posible materializar este cambio? \u00bfCu\u00e1l es la l\u00ednea que separa un destino corriente de un destino \u00abinteligente\u00bb? Una de los aspectos m\u00e1s importantes &#8211; pero a su vez m\u00e1s dif\u00edcil de materializar &#8211; que realmente pueden convertir un destino en inteligente es una cultura basada en los datos.&nbsp;Te lo explicamos a trav\u00e9s de estos cinco consejos pr\u00e1cticos.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-background\" style=\"background-color:#f7fbfd\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"803\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/10\/mabrian-data-01-1-1024x803.png\" alt=\"\" class=\"wp-image-3921 size-full\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/10\/mabrian-data-01-1-1024x803.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/10\/mabrian-data-01-1-300x235.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/10\/mabrian-data-01-1-768x602.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/10\/mabrian-data-01-1-1536x1204.png 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/10\/mabrian-data-01-1.png 1684w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\"><strong>1.&nbsp;Identifica y escoge las fuentes de datos y herramientas m\u00e1s adecuadas a tus necesidades<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No existe ninguna fuente de datos que sea \u201cperfecta\u201d. A pesar de sus fortalezas y limitaciones, cada fuente proporciona un an\u00e1lisis completo desde un punto de vista diferente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por este motivo, en Mabrian trabajamos con m\u00faltiples fuentes de datos que nos permiten seleccionar la combinaci\u00f3n m\u00e1s adecuada para cada destino acorde con la tipolog\u00eda del destino tur\u00edstico y\/o cualquier otro requerimiento espec\u00edfico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro equipo de asesores tur\u00edsticos posee una dilatada experiencia en el manejo de fuentes de datos para el sector tur\u00edstico, ayudando a diferentes destinos en todo el mundo a seleccionar las mejores fuentes y sacar el m\u00e1ximo rendimiento de los datos obtenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin ir m\u00e1s lejos, es posible que en alg\u00fan momento puedas necesitar un an\u00e1lisis detallado de tu capacidad a\u00e9rea si eres un destino en alg\u00fan lugar remoto o una isla. En el caso de que tu destino est\u00e9 bien conectado o est\u00e9 centrado en el mercado dom\u00e9stico, muy probablemente necesites un an\u00e1lisis completo de la demanda de acomodaci\u00f3n o, incluso, datos de geolocalizaci\u00f3n.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-background\" style=\"background-color:#f7fbfd;grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"820\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/plataforam-01-1-1024x820.png\" alt=\"\" class=\"wp-image-3923 size-full\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/plataforam-01-1-1024x820.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/plataforam-01-1-300x240.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/plataforam-01-1-768x615.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/plataforam-01-1-1536x1230.png 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/plataforam-01-1.png 1693w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\"><strong>2.&nbsp;<strong>Informaci\u00f3n relevante basada en datos en tiempo real.<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los datos por si solos no dicen nada. La raz\u00f3n radica en que previamente deben procesarse, analizarse y transformase en informaci\u00f3n relevante. Solo entonces es posible tomar decisiones estrat\u00e9gicas y liderar de una forma m\u00e1s efectiva y eficiente un destino tur\u00edstico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Mabrian ayudamos a nuestros clientes a generar respuestas informadas basadas en datos, reforzando as\u00ed la vertiente m\u00e1s anal\u00edtica de sus organizaciones a trav\u00e9s de formaciones y sesiones de trabajo a medida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro equipo de <em>Customer Succes<\/em> est\u00e1 liderado por profesionales con una respetada trayectoria en el sector con m\u00e1s de 20 a\u00f1os de experiencia en el campo de la consultor\u00eda y el marketing tur\u00edstico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para todos aquellos que no dispongan de los recursos suficientes, nuestro equipo de asesores tur\u00edsticos se integra en el equipo del cliente con el objetivo de proporcionarles la informaci\u00f3n adecuada a la persona correcta en el momento m\u00e1s oportuno para que puedan, de este modo, acertar en su proceso de toma de decisiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin ir m\u00e1s lejos, a menudo somos testimonios c\u00f3mo la carga de trabajo diaria de los equipos que gestiona un destino es demasiado elevada como para a\u00f1adir una tarea adicional, a pesar de que nuestros servicios pretenden ser una soluci\u00f3n para ahorrar tiempo e introducir una toma de decisiones m\u00e1s eficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ello, trabajamos con todos los departamentos (planificaci\u00f3n estrat\u00e9gica, Marketing, desarrollo de producto, etc.) para proporcionarles solo la informaci\u00f3n que necesitan. Nada m\u00e1s.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-background\" style=\"background-color:#f7fbfd;grid-template-columns:auto 48%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"966\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/5es-01-1-1024x966.png\" alt=\"\" class=\"wp-image-3972 size-full\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/5es-01-1-1024x966.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/5es-01-1-300x283.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/5es-01-1-768x725.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/5es-01-1-1536x1450.png 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/5es-01-1.png 1991w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\"><strong>3.&nbsp;<strong><strong>Implementa la cultura de los datos en el proceso de toma de decisiones de tu organizaci\u00f3n<\/strong>.<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La<strong> <\/strong>inteligencia tur\u00edstica ofrece respuestas pero son las personas quienes hacen posible los cambios. Establecer una cultura basada en datos es clave para ser un verdadero Destino Inteligente. Por ello, trabajamos incansablemente para que nuestros clientes incorporen de forma gradual informaci\u00f3n relevante en sus procesos de toma de decisiones operacionales y estrat\u00e9gicas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero no es algo que sucede r\u00e1pidamente. Todo lo contrario. Se trata de un proceso a medio\/largo plazo. Y es que es pr\u00e1cticamente imposible cambiar todo el proceso de toma de decisiones de inmediato. Primero de todo, realizamos un an\u00e1lisis preliminar de la estructura y el flujo del proceso de toma de decisiones con el fin de identificar prioridades y establecer una hoja de ruta clara, as\u00ed como los objetivos a alcanzar a medio\/largo plazo.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-background\" style=\"background-color:#f7fbfd;grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"747\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/platafm-01-1-1024x747.png\" alt=\"\" class=\"wp-image-4114 size-full\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/platafm-01-1-1024x747.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/platafm-01-1-300x219.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/platafm-01-1-768x560.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/platafm-01-1-1536x1120.png 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/11\/platafm-01-1.png 1949w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\">4.&nbsp;<span style=\"\">S\u00e9 <\/span><strong><strong>resiliente y responde r\u00e1pidamente a los cambios.<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para todos aquellos que no dispongan de los recursos En Mabrian estamos completamente alineados con la teor\u00eda de Darwin. La habilidad de adaptarse uno mismo en un contexto cambiante determinar\u00e1 tu \u00e9xito y capacidad de sobrevivir. Pero la verdad es que no puedes adaptarte a aquellos cambios que no puedes detectar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Para ser competitivo en un entorno cambio constante, es esencial tener acceso a informaci\u00f3n actualizada para identificar nuevas oportunidades y tendencias a escala global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>La mejor forma de hacerlo es teniendo acceso a datos relevantes en tiempo real que te permitan reaccionar a los cambios de forma r\u00e1pida y eficiente. Las fuentes de datos de la plataforma de Mabrian se actualizan diariamente y semanalmente, con el fin de informar de los cambios de tendencias de cada mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Por ejemplo, durante el a\u00f1o 2021, la demanda inspiracional basada en las b\u00fasquedas ha sido m\u00e1s relevante que las reservas confirmadas a la hora de analizar la recuperaci\u00f3n de un destino tur\u00edstico.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-background\" style=\"background-color:#f7fbfd;grid-template-columns:auto 48%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/12\/map-01-1-1024x596.png\" alt=\"Mabrian\" class=\"wp-image-4152 size-full\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/12\/map-01-1-1024x596.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/12\/map-01-1-300x174.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/12\/map-01-1-768x447.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/12\/map-01-1-1536x893.png 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2021\/12\/map-01-1-2048x1191.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\"><strong>5.&nbsp;<strong><strong><strong>Mide, analiza y mejora.&nbsp;<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitorizar y medir el impacto de una decisi\u00f3n es clave si tu objetivo final es introducir una mejora.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>La plataforma de Mabrian ha establecido varios indicadores que permiten medir el impacto de tus planes estrat\u00e9gicos y de m\u00e1rketing.&nbsp;Somos capaces de proporcionar respuestas informadas sobre el comportamiento de los viajeros durante todo el ciclo del viaje: antes, durante y despu\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la integraci\u00f3n de datos hist\u00f3ricos con datos en tiempo real ofrece un an\u00e1lisis exhaustivo del impacto de tus acciones en el comportamiento del viajero y sus niveles de satisfacci\u00f3n.&nbsp;Por ejemplo, midiendo campa\u00f1as online con indicadores de demanda indirecta en lugar de utilizar solamente m\u00e9tricas online. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solo as\u00ed, podr\u00e1s contestar a preguntas tan recurrentes como; \u00bfMi campa\u00f1a est\u00e1 realmente incrementando la demanda hacia mi destino en relaci\u00f3n a b\u00fasquedas y reservas? \u00bfLos hoteles est\u00e1n incrementando los precios? \u00bfHay m\u00e1s demanda de alquiler vacacional debido a mi campa\u00f1a? Ser un destino inteligente significa manejar de forma eficiente y efectiva los recursos disponibles para mejorar la calidad de vida de los residentes y la experiencia de los visitantes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La monitorizaci\u00f3n continua y el an\u00e1lisis en tiempo real de diferentes fuentes de datos son fundamentales para conseguir la informaci\u00f3n necesaria para cumplir con este objetivo.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link\" href=\"https:\/\/twitter.com\/MabrianOfficial\" target=\"_blank\" rel=\"noreferrer noopener\">@mabrianofficial<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n","protected":false},"excerpt":{"rendered":"<p>La era de la intuici\u00f3n ha llegado a su fin. Pero sabes c\u00f3mo convertir realmente tu destino en un destino inteligente? Sigue estos cinco consejos pr\u00e1cticos:<\/p>\n","protected":false},"author":15,"featured_media":4463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1985,1988,1977,1969],"tags":[],"class_list":["post-2586","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-uso","category-destinos-inteligentes","category-smart-destinations","category-use-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre c\u00f3mo convertir tu destino en un destino inteligente<\/title>\n<meta name=\"description\" content=\"La era de la intuici\u00f3n ha llegado a su fin. Pero sabes c\u00f3mo convertir realmente tu destino en un destino inteligente? Sigue estos cinco consejos pr\u00e1cticos:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/make-smart-destination\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubre c\u00f3mo convertir tu destino en un destino inteligente\" \/>\n<meta property=\"og:description\" content=\"La era de la intuici\u00f3n ha llegado a su fin. Pero sabes c\u00f3mo convertir realmente tu destino en un destino inteligente? 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