{"id":2559,"date":"2021-10-05T09:57:09","date_gmt":"2021-10-05T07:57:09","guid":{"rendered":"https:\/\/mabrian.com\/?p=2559"},"modified":"2026-06-30T11:53:35","modified_gmt":"2026-06-30T11:53:35","slug":"volcan-canarias","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/volcan-canarias\/","title":{"rendered":"Impacto del volc\u00e1n de La Palma sobre el destino Canarias."},"content":{"rendered":"\n

A ra\u00edz de la erupci\u00f3n volc\u00e1nica del volc\u00e1n de la isla de La Palma el pasado 19 de septiembre, desde Mabrian Technologies hemos analizado c\u00f3mo ha afectado este desastre natural a la reputaci\u00f3n del destino Canarias.<\/h2>\n\n\n\n

La reputaci\u00f3n es un factor determinante para cualquier destino y solo aquellos que gozan de una reputaci\u00f3n s\u00f3lida \u2013 construida a lo largo de varias d\u00e9cadas ofreciendo a sus visitantes una estancia positiva – son capaces de resistir situaciones adversas que podr\u00edan acabar con otros destinos.\u00a0<\/p>\n\n\n\n

Este es claramente el caso de las Islas Canarias en su conjunto. La erupci\u00f3n volc\u00e1nica en la isla de La Palma tuvo un fuerte impacto a corto plazo, provocando una ca\u00edda del n\u00famero de b\u00fasquedas de vuelos para las islas Canarias durante los primeros d\u00edas de actividad del volc\u00e1n. No obstante, nuestros datos apuntan que no va a producirse un impacto negativo a medio plazo en el conjunto de las Islas Canarias, ya que el n\u00famero de vuelos programados para finales de a\u00f1o se mantiene estable.<\/p>\n\n\n\n


Evidentemente, s\u00ed se ha producido un impacto significativo en la isla de La Palma de forma individual. Analizando la semana posterior a la erupci\u00f3n del volc\u00e1n, el n\u00famero de vuelos programados se redujo en un 8,3% y la percepci\u00f3n de seguridad de la isla cay\u00f3 de una puntuaci\u00f3n muy alta de 98,1 puntos a 89,3 puntos en s\u00f3lo siete d\u00edas.<\/p>\n\n\n\n

\"\"
volcan canarias<\/figcaption><\/figure>\n\n\n\n


Nuestra experiencia con cualquier crisis clim\u00e1tica o geopol\u00edtica es que, una vez que el problema subyacente se ha resuelto -o, lo que es m\u00e1s importante, se percibe como resuelto-, todos los \u00edndices relacionados con la demanda empiezan a mostrar signos de recuperaci\u00f3n. No obstante, los destinos con una reputaci\u00f3n s\u00f3lida, como el de La Palma, se recuperan mucho m\u00e1s r\u00e1pido y una isla con un gran poder de atracci\u00f3n tur\u00edstica como La Palma deber\u00eda recuperarse relativamente r\u00e1pido.<\/p>\n\n\n\n

Update-impacto-volcan-La-Palma_290921<\/a>Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

A ra\u00edz de la erupci\u00f3n volc\u00e1nica del volc\u00e1n de la isla de La Palma el pasado 19 de septiembre, desde Mabrian Technologies hemos analizado c\u00f3mo ha afectado este desastre natural a la reputaci\u00f3n del destino Canarias.<\/p>\n","protected":false},"author":15,"featured_media":72506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1977],"tags":[],"class_list":["post-2559","post","type-post","status-publish","format-standard","has-post-thumbnail","category-smart-destinations"],"yoast_head":"\nImpacto del volc\u00e1n de La Palma sobre el destino Canarias. -<\/title>\n<meta name=\"description\" content=\"A ra\u00edz de la erupci\u00f3n volc\u00e1nica del volc\u00e1n de la isla de La Palma el pasado 19 de septiembre, desde Mabrian Technologies hemos analizado c\u00f3mo ha afectado este desastre natural a la reputaci\u00f3n del destino Canarias.\" \/>\n<meta name=\"robots\" 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