{"id":2501,"date":"2021-08-25T09:01:04","date_gmt":"2021-08-25T09:01:04","guid":{"rendered":"https:\/\/mabrian.com\/?p=2501"},"modified":"2026-06-30T11:53:33","modified_gmt":"2026-06-30T11:53:33","slug":"cuota-mercado","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/cuota-mercado\/","title":{"rendered":"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El status quo de los canales tradicionales de distribuci\u00f3n del sector tur\u00edstico est\u00e1 sufriendo grandes cambios. Tras el punto de inflexi\u00f3n marcado en septiembre de 2019 con la ca\u00eda de Thomas Cook, la pandemia ha debilitado todav\u00eda m\u00e1s posici\u00f3n global de la touroperaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-09.09.58-1-1024x573.png\" alt=\"Mabrian Technologies\" class=\"wp-image-2504\" title=\"Mabrian Technologies\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para analizar esta tendencia, desde Mabrian Technologies hemos realizado un an\u00e1lisis sobre la evoluci\u00f3n de la cuota de mercado que tienen los operadores de touroperaci\u00f3n en algunos de los destinos vacacionales m\u00e1s importantes de Espa\u00f1a. En este estudio se ha analizado la capacidad a\u00e9rea programada por las compa\u00f1\u00edas de touroperaci\u00f3n vs el resto de compa\u00f1\u00edas a\u00e9reas, para los meses de junio, julio y agosto. Adem\u00e1s, se ha incluido una comparativa entre la temporada 2021 y la 2019, para observar las diferencias. En total m\u00e1s de 37 millones de asientos a\u00e9reos han sido incluidos en la muestra del an\u00e1lisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A primera vista, se detecta que sea cual sea el destino analizado para el mercado espa\u00f1ol, se constata que los turoperadores internacionales en mercados emisores como Reino Unido o Alemania han perdido una parte importante de su cuota de mercado este verano respecto a 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante matizar que aunque en t\u00e9rminos porcentuales las ca\u00eddas pueden parecer peque\u00f1as, en t\u00e9rminos globales es bastante notoria: M\u00e1laga cae del 8% al 5%, lo que supone casi una reducci\u00f3n a la mitad de las reservas, la de Mallorca equivale al 20% de las ventas, y as\u00ed sucesivamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 hay detr\u00e1s de esta tendencia? La cuota de los touroperadores ha ido cayendo poco a poco en los \u00faltimos 20 a\u00f1os con la entrada de las compa\u00f1\u00edas de bajo coste y\/o el crecimiento de los viajeros independientes entre otras causas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero una ca\u00edda tan dr\u00e1stica en los dos \u00faltimos a\u00f1os solo puede explicarse por dos causas principales: en primer lugar, los principales touroperadores no han sido capaces de captar los nuevos clientes potenciales tras la ca\u00edda de Thomas Cook (que ten\u00eda aproximadamente un 7% de la cuota de mercado global de los destinos analizados).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En segundo lugar, el COVID ha provocado que algunos viajeros prefieran la&nbsp; flexibilidad reservando a trav\u00e9s de compa\u00f1\u00edas de bajo coste, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conclusi\u00f3n, es que el contexto del sector tur\u00edstico muestra mayor variabilidad que nunca, planteando cambios constantes. Nuestro consejo para las oficinas de turismo en los diferentes destinos &#8211; o incluso para los hoteles de esos destinos \u2013 es que centren sus esfuerzos en adaptar sus campa\u00f1as de marketing y experiencias del destino a esta nueva tendencia al alza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles <\/p>\n","protected":false},"author":15,"featured_media":3889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1988,1987,1971,1977],"tags":[],"class_list":["post-2501","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinos-inteligentes","category-estudios-de-tendencia","category-europa","category-smart-destinations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles<\/title>\n<meta name=\"description\" content=\"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/market-share\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles\" \/>\n<meta property=\"og:description\" content=\"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datappeal.io\/market-share\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Appeal\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-25T09:01:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T11:53:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-09.09.58-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1700\" \/>\n\t<meta property=\"og:image:height\" content=\"952\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aigu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aigu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/\"},\"author\":{\"name\":\"Aigu\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/person\\\/b9370e963b93f8620a165feb3574a9a8\"},\"headline\":\"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles\",\"datePublished\":\"2021-08-25T09:01:04+00:00\",\"dateModified\":\"2026-06-30T11:53:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/\"},\"wordCount\":456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Screenshot-2021-08-25-at-09.09.58-1.png\",\"articleSection\":[\"Destinos Inteligentes\",\"Estudios de Tendencia\",\"Europa\",\"Smart Destinations\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/datappeal.io\\\/market-share\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/\",\"url\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/\",\"name\":\"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Screenshot-2021-08-25-at-09.09.58-1.png\",\"datePublished\":\"2021-08-25T09:01:04+00:00\",\"dateModified\":\"2026-06-30T11:53:33+00:00\",\"description\":\"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/datappeal.io\\\/market-share\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/#primaryimage\",\"url\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Screenshot-2021-08-25-at-09.09.58-1.png\",\"contentUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Screenshot-2021-08-25-at-09.09.58-1.png\",\"width\":1700,\"height\":952,\"caption\":\"mabrian tourism analytics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/market-share\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/datappeal.io\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#website\",\"url\":\"https:\\\/\\\/datappeal.io\\\/\",\"name\":\"Data Appeal\",\"description\":\"Data-driven solutions for sustainable growth\",\"publisher\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/datappeal.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#organization\",\"name\":\"Data Appeal\",\"url\":\"https:\\\/\\\/datappeal.io\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/data-appeal-logo.png\",\"contentUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/data-appeal-logo.png\",\"width\":1500,\"height\":533,\"caption\":\"Data Appeal\"},\"image\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/person\\\/b9370e963b93f8620a165feb3574a9a8\",\"name\":\"Aigu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g\",\"caption\":\"Aigu\"},\"url\":\"https:\\\/\\\/datappeal.io\\\/es\\\/author\\\/aigu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles","description":"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datappeal.io\/market-share\/","og_locale":"es_ES","og_type":"article","og_title":"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles","og_description":"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles","og_url":"https:\/\/datappeal.io\/market-share\/","og_site_name":"Data Appeal","article_published_time":"2021-08-25T09:01:04+00:00","article_modified_time":"2026-06-30T11:53:33+00:00","og_image":[{"width":1700,"height":952,"url":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-09.09.58-1.png","type":"image\/png"}],"author":"Aigu","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Aigu","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datappeal.io\/market-share\/#article","isPartOf":{"@id":"https:\/\/datappeal.io\/market-share\/"},"author":{"name":"Aigu","@id":"https:\/\/datappeal.io\/#\/schema\/person\/b9370e963b93f8620a165feb3574a9a8"},"headline":"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles","datePublished":"2021-08-25T09:01:04+00:00","dateModified":"2026-06-30T11:53:33+00:00","mainEntityOfPage":{"@id":"https:\/\/datappeal.io\/market-share\/"},"wordCount":456,"commentCount":0,"publisher":{"@id":"https:\/\/datappeal.io\/#organization"},"image":{"@id":"https:\/\/datappeal.io\/market-share\/#primaryimage"},"thumbnailUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-09.09.58-1.png","articleSection":["Destinos Inteligentes","Estudios de Tendencia","Europa","Smart Destinations"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/datappeal.io\/market-share\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/datappeal.io\/market-share\/","url":"https:\/\/datappeal.io\/market-share\/","name":"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles","isPartOf":{"@id":"https:\/\/datappeal.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/datappeal.io\/market-share\/#primaryimage"},"image":{"@id":"https:\/\/datappeal.io\/market-share\/#primaryimage"},"thumbnailUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-09.09.58-1.png","datePublished":"2021-08-25T09:01:04+00:00","dateModified":"2026-06-30T11:53:33+00:00","description":"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles","breadcrumb":{"@id":"https:\/\/datappeal.io\/market-share\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datappeal.io\/market-share\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datappeal.io\/market-share\/#primaryimage","url":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-09.09.58-1.png","contentUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-09.09.58-1.png","width":1700,"height":952,"caption":"mabrian tourism analytics"},{"@type":"BreadcrumbList","@id":"https:\/\/datappeal.io\/market-share\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/datappeal.io\/es\/"},{"@type":"ListItem","position":2,"name":"Los turoperadores internacionales pierden cuota de mercado en los destinos espa\u00f1oles"}]},{"@type":"WebSite","@id":"https:\/\/datappeal.io\/#website","url":"https:\/\/datappeal.io\/","name":"Data Appeal","description":"Data-driven solutions for sustainable growth","publisher":{"@id":"https:\/\/datappeal.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datappeal.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/datappeal.io\/#organization","name":"Data Appeal","url":"https:\/\/datappeal.io\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datappeal.io\/#\/schema\/logo\/image\/","url":"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png","contentUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png","width":1500,"height":533,"caption":"Data Appeal"},"image":{"@id":"https:\/\/datappeal.io\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/datappeal.io\/#\/schema\/person\/b9370e963b93f8620a165feb3574a9a8","name":"Aigu","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g","caption":"Aigu"},"url":"https:\/\/datappeal.io\/es\/author\/aigu\/"}]}},"_links":{"self":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts\/2501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/comments?post=2501"}],"version-history":[{"count":1,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts\/2501\/revisions"}],"predecessor-version":[{"id":75841,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts\/2501\/revisions\/75841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/media\/3889"}],"wp:attachment":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/media?parent=2501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/categories?post=2501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/tags?post=2501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}