{"id":2457,"date":"2021-06-24T16:10:36","date_gmt":"2021-06-24T14:10:36","guid":{"rendered":"https:\/\/mabrian.com\/?p=2457"},"modified":"2026-06-30T11:53:32","modified_gmt":"2026-06-30T11:53:32","slug":"opinion-y-big-data","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/","title":{"rendered":"Opini\u00f3n y Big Data para entender al Turista Internacional"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Webinar Turismo<\/h2>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webinar Turismo y Big Data\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/nSLR5J9x_fA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la entrada del verano a pocos d\u00edas y con cada vez m\u00e1s noticias positivas sobre la evoluci\u00f3n de la pandemia en nuestro pa\u00eds, la temporada tur\u00edstica estival se plantea con muy buenas perspectivas para el sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>En las \u00faltimas semanas se han publicado multitud de informes y datos sobre turismo, por eso, para disponer de insighs diferentes y con valor a\u00f1adido, y siguiendo nuestro esp\u00edritu curioso e innovador, hemos querido plantear un Webinar para hablar del turismo, s\u00ed, pero con un enfoque distinto: hemos unido la Opini\u00f3n con el Big Data para entender qu\u00e9 har\u00e1n los turistas de nuestros tres grandes pa\u00edses emisores y qu\u00e9 har\u00e1 el turista espa\u00f1ol que hasta ahora siempre viajaba al extranjero en sus vacaciones de verano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><a href=\"https:\/\/www.ipsos.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Ipsos<\/a> junto a <a href=\"https:\/\/mabrian.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mabrian<\/a>, Plataforma de Inteligencia Tur\u00edstica para el sector del turismo, revelan cu\u00e1les son las intenciones de viaje y de consumo (bares, restaurantes, ocio\u2026) para este verano de este tipo de turista, en una campa\u00f1a que se plantea totalmente distinta a lo que era en pre-pandemia: menos turistas de pa\u00edses emisores y m\u00e1s turismo dom\u00e9stico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Para comentar y analizar los datos presentados y su impacto en la campa\u00f1a tur\u00edstica de este verano 2021, hemos contado con un ponente de lujo, Miguel Sanz, Director General de <a href=\"https:\/\/www.spain.info\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Turespa\u00f1a.<\/a><\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/06\/210622_Ipsos-webinar-turismo_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>NOTA DE PRENSA<\/strong><\/a><a href=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/06\/210622_Ipsos-webinar-turismo_Final.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/06\/Informe_Opinion-y-Big-Data-para-entender-al-Turista-Internacional.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Informe Opinio\u0301n y Big Data para entender al Turista Internacional<\/strong><\/a><a href=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/06\/Informe_Opinion-y-Big-Data-para-entender-al-Turista-Internacional.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEBINAR: Opini\u00f3n y Big Data para entender al Turista Internacional<\/p>\n","protected":false},"author":15,"featured_media":3871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1977],"tags":[],"class_list":["post-2457","post","type-post","status-publish","format-standard","has-post-thumbnail","category-smart-destinations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opini\u00f3n y Big Data para entender al Turista Internacional<\/title>\n<meta name=\"description\" content=\"WEBINAR: Opini\u00f3n y Big Data para entender al Turista Internacional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/es\/opinion-y-big-data\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opini\u00f3n y Big Data para entender al Turista Internacional\" \/>\n<meta property=\"og:description\" content=\"WEBINAR: Opini\u00f3n y Big Data para entender al Turista Internacional\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datappeal.io\/es\/opinion-y-big-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Appeal\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-24T14:10:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T11:53:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-16.05.30-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1522\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aigu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aigu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/\"},\"author\":{\"name\":\"Aigu\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/person\\\/b9370e963b93f8620a165feb3574a9a8\"},\"headline\":\"Opini\u00f3n y Big Data para entender al Turista Internacional\",\"datePublished\":\"2021-06-24T14:10:36+00:00\",\"dateModified\":\"2026-06-30T11:53:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/\"},\"wordCount\":264,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-24-at-16.05.30-1.png\",\"articleSection\":[\"Smart Destinations\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/\",\"url\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/\",\"name\":\"Opini\u00f3n y Big Data para entender al Turista Internacional\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-24-at-16.05.30-1.png\",\"datePublished\":\"2021-06-24T14:10:36+00:00\",\"dateModified\":\"2026-06-30T11:53:32+00:00\",\"description\":\"WEBINAR: Opini\u00f3n y Big Data para entender al Turista Internacional\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-24-at-16.05.30-1.png\",\"contentUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-24-at-16.05.30-1.png\",\"width\":1522,\"height\":854,\"caption\":\"mabrian tourism analytics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/es\\\/opinion-y-big-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/datappeal.io\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Opini\u00f3n y Big Data para entender al Turista Internacional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#website\",\"url\":\"https:\\\/\\\/datappeal.io\\\/\",\"name\":\"Data Appeal\",\"description\":\"Data-driven solutions for sustainable growth\",\"publisher\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/datappeal.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#organization\",\"name\":\"Data Appeal\",\"url\":\"https:\\\/\\\/datappeal.io\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/data-appeal-logo.png\",\"contentUrl\":\"https:\\\/\\\/datappeal.io\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/data-appeal-logo.png\",\"width\":1500,\"height\":533,\"caption\":\"Data Appeal\"},\"image\":{\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/datappeal.io\\\/#\\\/schema\\\/person\\\/b9370e963b93f8620a165feb3574a9a8\",\"name\":\"Aigu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g\",\"caption\":\"Aigu\"},\"url\":\"https:\\\/\\\/datappeal.io\\\/es\\\/author\\\/aigu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Opini\u00f3n y Big Data para entender al Turista Internacional","description":"WEBINAR: Opini\u00f3n y Big Data para entender al Turista Internacional","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/","og_locale":"es_ES","og_type":"article","og_title":"Opini\u00f3n y Big Data para entender al Turista Internacional","og_description":"WEBINAR: Opini\u00f3n y Big Data para entender al Turista Internacional","og_url":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/","og_site_name":"Data Appeal","article_published_time":"2021-06-24T14:10:36+00:00","article_modified_time":"2026-06-30T11:53:32+00:00","og_image":[{"width":1522,"height":854,"url":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-16.05.30-1.png","type":"image\/png"}],"author":"Aigu","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Aigu","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/#article","isPartOf":{"@id":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/"},"author":{"name":"Aigu","@id":"https:\/\/datappeal.io\/#\/schema\/person\/b9370e963b93f8620a165feb3574a9a8"},"headline":"Opini\u00f3n y Big Data para entender al Turista Internacional","datePublished":"2021-06-24T14:10:36+00:00","dateModified":"2026-06-30T11:53:32+00:00","mainEntityOfPage":{"@id":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/"},"wordCount":264,"commentCount":0,"publisher":{"@id":"https:\/\/datappeal.io\/#organization"},"image":{"@id":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/#primaryimage"},"thumbnailUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-16.05.30-1.png","articleSection":["Smart Destinations"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/datappeal.io\/es\/opinion-y-big-data\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/","url":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/","name":"Opini\u00f3n y Big Data para entender al Turista Internacional","isPartOf":{"@id":"https:\/\/datappeal.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/#primaryimage"},"image":{"@id":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/#primaryimage"},"thumbnailUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-16.05.30-1.png","datePublished":"2021-06-24T14:10:36+00:00","dateModified":"2026-06-30T11:53:32+00:00","description":"WEBINAR: Opini\u00f3n y Big Data para entender al Turista Internacional","breadcrumb":{"@id":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datappeal.io\/es\/opinion-y-big-data\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/#primaryimage","url":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-16.05.30-1.png","contentUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-16.05.30-1.png","width":1522,"height":854,"caption":"mabrian tourism analytics"},{"@type":"BreadcrumbList","@id":"https:\/\/datappeal.io\/es\/opinion-y-big-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/datappeal.io\/es\/"},{"@type":"ListItem","position":2,"name":"Opini\u00f3n y Big Data para entender al Turista Internacional"}]},{"@type":"WebSite","@id":"https:\/\/datappeal.io\/#website","url":"https:\/\/datappeal.io\/","name":"Data Appeal","description":"Data-driven solutions for sustainable growth","publisher":{"@id":"https:\/\/datappeal.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datappeal.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/datappeal.io\/#organization","name":"Data Appeal","url":"https:\/\/datappeal.io\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datappeal.io\/#\/schema\/logo\/image\/","url":"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png","contentUrl":"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/06\/data-appeal-logo.png","width":1500,"height":533,"caption":"Data Appeal"},"image":{"@id":"https:\/\/datappeal.io\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/datappeal.io\/#\/schema\/person\/b9370e963b93f8620a165feb3574a9a8","name":"Aigu","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/79eab5a37857ae0c61f3deb411d53784c9e79aafaa5ef8c9eac4c4016d60e2d1?s=96&d=mm&r=g","caption":"Aigu"},"url":"https:\/\/datappeal.io\/es\/author\/aigu\/"}]}},"_links":{"self":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts\/2457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/comments?post=2457"}],"version-history":[{"count":1,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts\/2457\/revisions"}],"predecessor-version":[{"id":75837,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/posts\/2457\/revisions\/75837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/media\/3871"}],"wp:attachment":[{"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/media?parent=2457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/categories?post=2457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datappeal.io\/es\/wp-json\/wp\/v2\/tags?post=2457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}