{"id":2374,"date":"2021-02-18T08:02:49","date_gmt":"2021-02-18T08:02:49","guid":{"rendered":"https:\/\/mabrian.com\/?p=2374"},"modified":"2026-06-30T11:53:30","modified_gmt":"2026-06-30T11:53:30","slug":"teletrabajo-patrones-busqueda-viajes-vuelos","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/teletrabajo-patrones-busqueda-viajes-vuelos\/","title":{"rendered":"El teletrabajo cambia los patrones de b\u00fasquedas de viajes"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Las b\u00fasquedas de vuelos entre el fin de semana y el lunes ganan relevancia a medida que acudimos menos a la oficina.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La pandemia ha supuesto un cambio radical en la realidad laboral de millones de personas que han empezado a trabajar desde casa. Esta nueva realidad est\u00e1 afectando a los patrones de b\u00fasqueda de viajes, en los que los fines de semana ganan protagonismo. Uno de los patrones de b\u00fasqueda de vuelos observados de manera global durante 2019, es que el grueso de las consultas no se concentraban los fines de semana, si no los d\u00edas laborales, especialmente de lunes a mi\u00e9rcoles. Teniendo en cuenta que la mayor\u00eda de b\u00fasquedas de vuelos se realizan actualmente on-line, parecer\u00eda l\u00f3gico pensar que las b\u00fasquedas se concentren los fines de semana, ya que los usuarios tienen m\u00e1s tiempo libre. Pero no es as\u00ed, los datos agregados de b\u00fasquedas nos indican que son los d\u00edas laborales y, probablemente desde la oficina, en los cuales dedic\u00e1bamos&nbsp; m\u00e1s tiempo a buscar vuelos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, este patr\u00f3n se ha visto alterado en 2020 debido a los profundos cambios sociales y laborales derivados de la pandemia. Millones de personas han dejado de acudir diariamente a la oficina para trabajar desde casa y esto ha hecho que los patrones de b\u00fasquedas de viajes se vean alterados. El tele-trabajo y le hecho de pasar m\u00e1s horas en casa en general, ha supuesto que el tiempo de conexi\u00f3n desde casa se haya incrementado, haciendo que dediquemos m\u00e1s tiempo los fines de semana y el primer d\u00eda laboral tras el fin de semana a buscar viajes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-17-at-10.53.57-1-1024x577.png\" alt=\"Busquedas de vuelos Mabrian\" class=\"wp-image-2375\" title=\"Busquedas de vuelos Mabrian\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-17-at-10.54.10-1-1024x576.png\" alt=\"Busquedas de vuelos Mabrian\" class=\"wp-image-2376\" title=\"Busquedas de vuelos Mabrian\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este cambio de comportamiento tiene especial relevancia desde el punto de vista del <a href=\"https:\/\/mabrian.com\/solutions\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e1rketing tur\u00edstico<\/a>, el revenue management y el e-commerce en el sector tur\u00edstico. El \u00e9xito o retorno de una campa\u00f1a va a depender en gran medida de lo bien ajustada que est\u00e9 la segmentaci\u00f3n y el timing de la misma al momento de decisi\u00f3n del cliente. As\u00ed pues, en las circunstancias actuales, los lunes y los fines de semana aumentan su relevancia en las b\u00fasquedas haciendo que la distribuci\u00f3n durante la semana sea m\u00e1s homog\u00e9nea que en el periodo anterior a la pandemia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La pregunta es si esta tendencia se asentar\u00e1 o es circunstancial. Todo hace pensar que al estar estrictamente ligada al trabajo desde casa, esta tendencia perdurar\u00e1 mientras los patrones de movilidad y asistencia a las oficinas se mantenga. Aunque s\u00f3lo la observaci\u00f3n en tiempo real de los patrones podr\u00e1 darnos esta respuesta, de ah\u00ed la importancia de contar con sistemas de Business Intelligence adaptados al sector hotelero y a la gesti\u00f3n de destinos tur\u00edsticos inteligentes, lo que conocemos como <a href=\"https:\/\/mabrian.com\/es\/blog\/inteligencia-turistica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inteligencia Tur\u00edstica<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las b\u00fasquedas de vuelos entre el fin de semana y el lunes ganan relevancia a medida que acudimos menos a la oficina.<\/p>\n","protected":false},"author":15,"featured_media":3837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1988,1987,1977],"tags":[],"class_list":["post-2374","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinos-inteligentes","category-estudios-de-tendencia","category-smart-destinations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El teletrabajo cambia los patrones de b\u00fasquedas de viajes<\/title>\n<meta name=\"description\" content=\"Las b\u00fasquedas de vuelos entre el fin de semana y el lunes ganan relevancia a medida que acudimos menos a la oficina.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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