{"id":21128,"date":"2025-09-24T10:18:41","date_gmt":"2025-09-24T08:18:41","guid":{"rendered":"https:\/\/mabrian.com\/?p=21128"},"modified":"2026-07-30T14:13:17","modified_gmt":"2026-07-30T14:13:17","slug":"hoteles-versus-viviendas-turisticas-que-demandan-los-turistas-urbanos-en-america-latina","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/hoteles-versus-viviendas-turisticas-que-demandan-los-turistas-urbanos-en-america-latina\/","title":{"rendered":"Hoteles versus Viviendas Tur\u00edsticas: \u00bfQu\u00e9 demandan los turistas urbanos en Am\u00e9rica Latina?"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\r\n<h5 class=\"wp-block-heading\"><strong>Entender el perfil y las motivaciones de los viajeros que eligen hoteles o viviendas tur\u00edsticas en las principales ciudades de Am\u00e9rica Latina, es clave para dise\u00f1ar estrategias de destino y para construir una oferta de alojamiento equilibrada y de calidad, como demuestra el m\u00e1s reciente informe de Mabrian.<\/strong><\/h5>\r\n<p>\r\n\r\nAunque<strong> los hoteles siguen siendo la opci\u00f3n de alojamiento mayoritaria <\/strong>entre los viajeros que visitan <strong>las principales capitales de Am\u00e9rica Latina<\/strong>, <strong>las viviendas de uso tur\u00edstico ganan cuota de mercado<\/strong>, captando dos perfiles de demanda muy diversos, <strong>el cliente premium internacional y los viajeros con un poder adquisitivo m\u00e1s moderado, especialmente dom\u00e9stico y de mercados regionales.<\/strong><\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nAs\u00ed lo demuestra <strong><em>\u201cEl Alojamiento Urbano en Am\u00e9rica Latina: Perfil del viajero y preferencias\u201d<\/em>, nuestro m\u00e1s reciente informe<\/strong>, que compara los perfiles de demanda de la oferta hotelera y de vivienda tur\u00edstica, a trav\u00e9s de los datos recogidos en los principales portales online de oferta de alojamiento (OTAs) \u00a0para ocho ciudades latinoamericanas: Buenos Aires, Ciudad de M\u00e9xico, Lima, Quito, Bogot\u00e1, Medell\u00edn, Montevideo y R\u00edo de Janeiro.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nPara los destinos analizados, este informe<em> \u201c<strong>tiene implicaciones estrat\u00e9gicas y ofrece pistas sobre la necesidad de definir pol\u00edticas regulatorias y de producto tur\u00edstico,<\/strong> que reconozcan la complementariedad del mix de alojamiento que combina camas hoteleras y vivienda tur\u00edstica\u201d, <\/em>apunta <strong>Carlos Cendra, socio y Director de Marketing y Comunicaci\u00f3n de Mabrian.<\/strong><\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nEl peso, relevancia y rol que asume cada una de estas opciones en destinos diversos<em> \u201cdebe responder al objetivo <strong>capitalizar la atracci\u00f3n de mercados internacionales con un mayor poder adquisitivo, ofrecer alternativas diversas al turismo dom\u00e9stico y, de forma global, crear una oferta de alojamiento equilibrada y ajustada a los objetivos de desarrollo tur\u00edstico del destino\u201d<\/strong>, <\/em>explica Cendra a prop\u00f3sito de los resultados de este an\u00e1lisis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Mercados dom\u00e9sticos y regionales, claves en la demanda de alojamiento<\/strong><\/h4>\r\n<p>\r\n\r\nNuestros datos muestran que el <strong>hotel sigue siendo la opci\u00f3n mayoritaria de alojamiento entre los viajeros que visitan estas capitales latinoamericanas<\/strong>, y representa entre el 60% y el 80% de las estancias en los destinos analizados. Montevideo es la ciudad en la que la demanda hotelera es m\u00e1s s\u00f3lida (87,1% del total), y en casi todos los destinos analizados, el hotel es la opci\u00f3n preferida tanto para viajeros nacionales como internacionales, en especial para estancias cortas y de negocios.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nOtra interesante conclusi\u00f3n que se extrae del estudio es que <strong>las viviendas tur\u00edsticas est\u00e1n atrayendo a un perfil de viajero con ingresos altos, de origen internacional, principalmente estadounidenses<\/strong>, que alquilan propiedades completas, para parejas y familias o grupos de hasta cinco personas.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\n<strong>Para todas las ciudades analizadas, el turismo nacional es el principal mercado de demanda de alojamiento, que es <\/strong><strong>muy relevante y mayoritario.<\/strong> Tras la demanda dom\u00e9stica, se sit\u00faan uno o dos mercados internacionales recurrentes, casi siempre Estados Unidos, y pa\u00edses latinoamericanos cercanos o lim\u00edtrofes.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\n<strong>Hay dos excepciones a este patr\u00f3n de demanda: <\/strong>\u00a0<strong>Buenos Aires y Medell\u00edn. <\/strong>En Buenos Aires, las viviendas tur\u00edsticas y otras alternativas de alojamiento m\u00e1s asequibles son la opci\u00f3n favorita de los viajeros nacionales, y solo el 36,6% opta por alojarse en hoteles durante su estancia en la capital argentina. \u00a0Medell\u00edn, por su parte, es la \u00fanica ciudad donde un mercado internacional (Estados Unidos) ocupa el primer lugar en la demanda de viviendas tur\u00edsticas, seguido por el turismo dom\u00e9stico y los viajeros procedentes de M\u00e9xico.<\/p>\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-21129\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2025\/09\/Diapositiva1-1-1024x576.jpeg\" alt=\"\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2025\/09\/Diapositiva1-1-1024x576.jpeg 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2025\/09\/Diapositiva1-1-300x169.jpeg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2025\/09\/Diapositiva1-1-768x432.jpeg 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2025\/09\/Diapositiva1-1.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Segmentaci\u00f3n \u201cnatural\u201d para responder a las necesidades de la demanda<\/strong><\/h4>\r\n<p>\r\n\r\n<em>\u201cEl estudio muestra que <strong>las necesidades de la demanda est\u00e1n creando f\u00f3rmulas de segmentaci\u00f3n naturales en cada uno de estos destinos<\/strong>, adaptando la oferta de alojamiento disponible y las condiciones de cada una de estas ciudades a las particularidades de cada tipolog\u00eda de viajero\u201d, apunta el portavoz de Mabrian.<\/em><\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nSeg\u00fan el informe, <strong>los hoteles son alternativa de alojamiento<\/strong> <strong>m\u00e1s popular entre las parejas que visitan estas ciudades<\/strong>, una opci\u00f3n que tambi\u00e9n prefieren quienes viajan solos o por negocios: de hecho, entre el 20% y el 30% del total de hu\u00e9spedes hoteleros en los destinos analizados se quedan en hoteles por motivos laborales. <strong>Las categor\u00edas m\u00e1s demandadas son los hoteles de 3 y 4 estrellas, aunque los viajeros estadounidenses muestran mayor preferencia por los de 4 y, especialmente, los de 5 estrellas.<\/strong><\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\n<strong>Las viviendas tur\u00edsticas son la opci\u00f3n que eligen grupos peque\u00f1os, de 3 a 5 personas, en general familias, o incluso parejas que planean hacer estancias m\u00e1s largas. <\/strong>Los hu\u00e9spedes de alquileres tur\u00edsticos tienden a elegir propiedades completas (entre 70% y 90% del total), una preferencia que es m\u00e1s acusada entre la demanda extranjera. Otro dato relevante es que, <strong>de media, 60% de los usuarios de viviendas tur\u00edsticas cuentan con ingresos altos o muy altos, un porcentaje ligeramente mayor entre los viajeros de origen internacional. <\/strong><\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nLa inteligencia de datos demuestra, seg\u00fan Cendra, que<em> \u201cel mix de alojamiento en los destinos urbanos de Am\u00e9rica Latina es cada vez m\u00e1s complejo y enfrenta <strong>desaf\u00edos regulatorios decisivos que influir\u00e1n en su futuro.<\/strong> Pero, al mismo tiempo, los <strong>nuevos<\/strong> <strong>modelos hoteleros y f\u00f3rmulas de alojamiento crean oportunidades, <\/strong>ya sea para atraer segmentos de viajeros emergentes, diversificar la capacidad de carga, o incluso para desarrollar de manera m\u00e1s \u00e1gil la actividad tur\u00edstica en destinos menos conocidos\u201d. <\/em>Para esto, es necesaria una<em> \u201cestrategia integrada y basada en datos, que cree el equilibrio m\u00e1s adecuado entre alojamiento hotelero y alquiler tur\u00edstico a partir de la evoluci\u00f3n de las tendencias de demanda y las condiciones espec\u00edficas de cada destino\u201d, <\/em>concluye el experto.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link wp-element-button\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjExNTcsInRvZ2dsZSI6ZmFsc2V9\">Descarga el informe completo <strong><em>\u201cEl Alojamiento Urbano en Am\u00e9rica Latina: Perfil del viajero y preferencias\u201d<\/em><\/strong><\/a><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_background\u00bb 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