{"id":20689,"date":"2025-07-16T18:57:52","date_gmt":"2025-07-16T18:57:52","guid":{"rendered":"https:\/\/mabrian.com\/?p=20689"},"modified":"2026-06-30T11:54:52","modified_gmt":"2026-06-30T11:54:52","slug":"la-tarifas-aereas-una-barrera-para-el-crecimiento-del-turismo-en-america-latina","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/la-tarifas-aereas-una-barrera-para-el-crecimiento-del-turismo-en-america-latina\/","title":{"rendered":"La tarifas a\u00e9reas, una barrera para el crecimiento del turismo en Am\u00e9rica Latina"},"content":{"rendered":"\n
La asequibilidad de las tarifas a\u00e9reas, para viajar entre pa\u00edses de Am\u00e9rica Latina como a destinos internacionales, son cruciales para el turismo de la regi\u00f3n, una idea en la que insistieron los expertos en aviaci\u00f3n reunidos en la reciente conferencia Wings of Change Americas<\/em> de IATA en Bogot\u00e1 (Colombia). Nuestros datos muestran c\u00f3mo los mercados latinoamericanos est\u00e1n reajustando las tarifas a\u00e9reas con la mirada puesta en los pr\u00f3ximos meses para seguir siendo competitivos e impulsar la movilidad regional.<\/strong><\/h5>\n\n\n\n

La asequibilidad de las tarifas a\u00e9reas contin\u00faa siendo un reto estructural para el desarrollo del turismo en Am\u00e9rica Latina<\/strong>, como refleja el an\u00e1lisis de las previsiones de tarifas a\u00e9reas para los pr\u00f3ximos meses, llevado a cabo por nuestro equipo. Los datos revelan un panorama mixto, con subidas moderadas, reajustes estrat\u00e9gicos y ca\u00eddas pronunciadas<\/strong>, influido por factores geopol\u00edticos y din\u00e1micas de mercado que podr\u00edan redefinir la competitividad tur\u00edstica regional hasta finales de 2025<\/strong>.<\/p>\n\n\n\n

Hemos estudiado las previsiones de las tarifas a\u00e9reas medias para viajar durante los pr\u00f3ximos seis meses en todas las rutas regionales, de Estados Unidos y Europa que conectan siete destinos clave en Latinoam\u00e9rica: Argentina, Chile, Uruguay, Brasil, Colombia, Per\u00fa y M\u00e9xico. El an\u00e1lisis compara los precios previstos, publicados por las agencias de viajes online (OTA), para vuelos directos en trayecto de ida, respecto al mismo per\u00edodo de 2024.<\/p>\n\n\n\n

Durante la conferencia Wings of Change Americas<\/em>, organizada por IATA en Bogot\u00e1 los d\u00edas 25 y 26 de junio<\/a>, se remarc\u00f3 el peso econ\u00f3mico del transporte a\u00e9reo en la regi\u00f3n: 8,3 millones de empleos y USD 240.000 millones al PIB. Sin embargo, seg\u00fan datos de la propia IATA, los ciudadanos latinoamericanos hacen en promedio apenas 0,65 vuelos al a\u00f1o, muy por debajo de los 2,5 vuelos en Norteam\u00e9rica o los 4,5 en Espa\u00f1a.<\/strong><\/p>\n\n\n\n

\u201cLa conectividad a\u00e9rea supone oportunidades de crecimiento econ\u00f3mico, fomenta la movildad regional y <\/em><\/strong>fortalece el atractivo de Am\u00e9rica Latina como destino tur\u00edstico\u201d,<\/em> explica Carlos Cendra, socio y director de Marketing y Comunicaci\u00f3n de Mabrian. <\/strong>\u201cPara impulsar la demanda a\u00e9rea de Am\u00e9rica Latina es crucial ampliar las redes de conectividad, dando cabida a m\u00e1s actores y alternativas, haciendo que los viajes en avi\u00f3n sean m\u00e1s accesibles\u201d.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Subidas moderadas y reajustes estrat\u00e9gicos en las tarifas dom\u00e9sticas y regionales<\/strong><\/h4>\n\n\n\n

De acuerdo con el an\u00e1lisis de Mabrian, el comportamiento de las tarifas medias previstas en las rutas dom\u00e9sticas es diverso<\/strong>. Mientras Argentina y M\u00e9xico se registran ca\u00eddas interanuales del -10%, y en Colombia del -6,6%, pa\u00edses como Chile y Brasil experimentan aumentos superiores al +10%, con subidas del +11,3% y +12,2% respectivamente. En el caso de Per\u00fa, los precios dom\u00e9sticos se mantienen relativamente estables, con una variaci\u00f3n de apenas +1,7%<\/p>\n\n\n\n

El precio medio de los vuelos nacionales en pa\u00edses en redes nacionales m\u00e1s extensas ronda los USD 100: es el caso de Uruguay (USD 98), Argentina (USD 105), M\u00e9xico (USD 128) y Brasil (USD 135), y se mantienen m\u00e1s bajos en Colombia (USD 83), Chile (USD 69) y Per\u00fa (USD 70), lo que, en palabras de Cendra \u201cbeneficia a estos destinos, que est\u00e1n consiguiendo capturar una mayor cuota de la demanda regional\u201d,<\/em><\/strong> se\u00f1ala Cendra.<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En cuanto a las rutas internacionales dentro de Latinoam\u00e9rica, las tarifas tambi\u00e9n muestran variaciones, y oscilan entre USD 245 de media en Colombia, USD 309 en Per\u00fa, USD 419 en Brasil, y USD 474 en M\u00e9xico.<\/strong> En la comparaci\u00f3n interanual, destacan los aumentos de tarifas medias en Colombia (+8,6%) y Uruguay (+7,8%), mientras que Argentina (+1,6%), Per\u00fa (+2,3%) y Chile (+3,6%) presentan subidas m\u00e1s moderadas.<\/p>\n\n\n\n

En cambio, se proyectan bajadas en los precios medios de los vuelos con otros pa\u00edses de Am\u00e9rica Latina en M\u00e9xico (-7,1%) y Brasil (-8,4%), siendo \u00e9stos los \u00fanicos mercados donde las tarifas medias para conexiones interregionales superan los USD 400.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Las tarifas a\u00e9reas a EE. UU. disminuyen, las de Europa aumentan<\/strong><\/h4>\n\n\n\n

\u201cNuestra inteligencia de datos revela una clara tendencia: las tarifas medias de las rutas que conectan Am\u00e9rica Latina con Estados Unidos disminuyen de forma consistente, en algunos casos hasta un -50% respecto al a\u00f1o anterior\u201d,<\/em><\/strong> afirma Cendra. Todas las rutas analizadas presentan descensos interanuales en sus tarifas medias, algunos muy pronunciados, como Chile (-50,3%), Brasil (-25,3%) y Argentina (-24,9%). Tambi\u00e9n se observan ca\u00eddas m\u00e1s moderadas en Colombia (-14,4%), M\u00e9xico (-9,2%) y Per\u00fa (-8%).<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u201cLos factores geopol\u00edticos est\u00e1n influyendo en este comportamiento at\u00edpico, lo que representa una oportunidad para estimular las visitas estadounidenses a Am\u00e9rica Latina hacia finales de 2025.\u201d. <\/strong><\/em>Seg\u00fan el experto de Mabrian, \u201ctambi\u00e9n<\/em><\/strong> est\u00e1 contribuyendo a dinamizar el turismo emisor, tanto dom\u00e9stico como regional\u201d.<\/em><\/strong><\/p>\n\n\n\n

En cambio, aumentan las tarifas de las rutas que conectan Latinoam\u00e9rica con Europa, en casi todos los mercados.<\/strong> Los incrementos interanuales m\u00e1s moderados se dan en Per\u00fa (+2,4%), Chile (+2,5%), Argentina (+4,4%) y Uruguay (+4,5%), mientras que los m\u00e1s destacados se observan en Colombia (+13%) y M\u00e9xico (+16,5%). Brasil es el \u00fanico pa\u00eds que se desmarca de esta tendencia, con una ca\u00edda en las tarifas medias a Europa del -6,5%.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La asequibilidad de las tarifas a\u00e9reas, para viajar entre pa\u00edses de Am\u00e9rica Latina como a destinos internacionales, son cruciales para el turismo de la regi\u00f3n, una idea en la que…<\/p>\n","protected":false},"author":15,"featured_media":75059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1987,1980],"tags":[1970],"class_list":["post-20689","post","type-post","status-publish","format-standard","has-post-thumbnail","category-estudios-de-tendencia","category-latinoamerica-y-caribe","tag-newmabrian-es"],"yoast_head":"\nLa tarifas a\u00e9reas, una barrera para el crecimiento del turismo en Am\u00e9rica Latina - Data Appeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/flight-prices-a-barrier-for-tourism-growth-in-latin-america\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tarifas a\u00e9reas, una barrera para el crecimiento del turismo en Am\u00e9rica Latina - 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