{"id":18051,"date":"2024-10-16T13:41:30","date_gmt":"2024-10-16T13:41:30","guid":{"rendered":"https:\/\/mabrian.com\/?p=18051"},"modified":"2026-06-30T11:54:36","modified_gmt":"2026-06-30T11:54:36","slug":"apostar-por-nuevos-mercados-y-experiencias-no-estacionales-la-ventaja-mediterranea-para-grecia","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/apostar-por-nuevos-mercados-y-experiencias-no-estacionales-la-ventaja-mediterranea-para-grecia\/","title":{"rendered":"Apostar por nuevos mercados y experiencias no estacionales, la ventaja mediterr\u00e1nea para Grecia"},"content":{"rendered":"\n
Nuestro m\u00e1s reciente an\u00e1lisis sobre este destino, presentado en el congreso \u201cReimagine Tourism in Greece<\/em>\u201d,<\/a> pone de manifiesto las oportunidades del turismo griego para ganar ventajas competitivas frente a otros destinos mediterr\u00e1neos, incluyendo ampliar la conectividad de larga distancia y seguir diversificando su propuesta; lo que tambi\u00e9n contribuir\u00eda a combatir la estacionalidad, un asunto que se puede abordar nivelando la capacidad de carga de los destinos y fomentando m\u00e1s pernoctaciones.<\/h5>\n\n\n\n

Mejorar la conectividad de larga distancia y profundizar la diversificaci\u00f3n motivacional son dos oportunidades clave que Grecia puede aprovechar para ganar ventajas competitivas respecto a otros destinos mediterr\u00e1neos.<\/strong> Esta es la idea sobre la que gir\u00f3 nuestra ponencia, presentada durante la \u201cReimagine Tourism in Greece\u201d,<\/em> un evento de alto nivel celebrado esta semana en Atenas (Grecia), organizado por Kathimerini y la Confederaci\u00f3n Griega de Turismo (SETE).<\/p>\n\n\n\n

Kyriakos Mitsotakis, primer ministro de Grecia, y Tshering Tobgay, primer ministro de But\u00e1n, se encuentran entre los oradores que intervinieron a esta conferencia, que tambi\u00e9n reuni\u00f3 a l\u00edderes de opini\u00f3n y expertos de la industria tur\u00edstica griega, para discutir enfoques innovadores que ayuden a redefinir el futuro del turismo en Grecia. La Directora de Desarrollo de Negocio de Mabrian, Catalina Taltavull, comparti\u00f3 las conclusiones de nuestro estudio, que profundiz\u00f3 en el posicionamiento de Grecia con competidores mediterr\u00e1neos, comparando los desaf\u00edos y las oportunidades que el pa\u00eds tiene por delante.<\/p>\n\n\n\n

El informe \u00abGreece Outlook\u00bb<\/em> de Mabrian ampl\u00eda el an\u00e1lisis realizado en el estudio sobre destinos emergentes en Grecia (publicado a principios de septiembre de 2024), incorporando inteligencia de datos sobre competidores espec\u00edficos (Espa\u00f1a, Italia, Croacia y Turqu\u00eda) a lo largo de 2024<\/strong>; y sobre las tendencias tur\u00edsticas alineadas con la oferta mediterr\u00e1nea, a las que Grecia puede sacar partido.<\/p>\n\n\n\n

Las experiencias aut\u00e9nticas y de alta calidad son cada vez m\u00e1s importantes para los viajeros a la hora de seleccionar un destino, y la competencia para ofrecer experiencias de este tipo es intensa en el Mediterr\u00e1neo. Refinar los productos y servicios tur\u00edsticos, manteniendo la calidad y la autenticidad como principios fundamentales, es crucial para Grecia, a fin de mantener y mejorar su posicionamiento en el Mediterr\u00e1neo<\/strong>, que ya muestra buenas se\u00f1ales, con el desempe\u00f1o positivo de su \u00cdndice de Percepci\u00f3n Tur\u00edstica Global, as\u00ed como la percepci\u00f3n de los viajeros sobre el clima y la seguridad.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Una visi\u00f3n a largo plazo de la gesti\u00f3n de la estacionalidad<\/strong><\/h4>\n\n\n\n

Los datos compartidos por Mabrian revelan las similitudes en la estructura de las redes de conectividad a\u00e9rea de Grecia y sus competidores<\/strong>. Concretamente, sugieren una dependencia significativa de los principales mercados emisores europeos<\/strong>, entre los que se promueven estrategias para impulsar las visitas durante todo el a\u00f1o que aprovechan las buenas condiciones clim\u00e1ticas del Mediterr\u00e1neo.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u201cOrg\u00e1nicamente, como sucede con Grecia y los competidores analizados, el verano es un per\u00edodo altamente estacional, por lo que las oportunidades se encuentran en mercados emisores alternativos<\/strong>, con motivaciones e impulsores de demanda distintos, y menos dependientes de la temporada estival\u201d,<\/em> explica nuestra directora comercial.<\/p>\n\n\n\n

El mercado emisor de Estados Unidos es muy prometedor para Grecia<\/strong>: aunque todav\u00eda no se encuentra entre los 10 principales mercados emisores por capacidad a\u00e9rea, la conectividad directa est\u00e1 creciendo un +23% en comparaci\u00f3n con 2023<\/strong>. \u201cOtros mercados emisores con gran potencial para la demanda no estacional son Asia y Oriente Medio, que tambi\u00e9n est\u00e1n en sinton\u00eda con la estrategia de diversificaci\u00f3n motivacional de Grecia, reflejada en nuestros datos\u201d,<\/em> indica Taltavull.<\/p>\n\n\n\n

El aumento de las llegadas desde mercados alternativos de larga distancia y el compromiso con la diversificaci\u00f3n motivacional pueden contribuir a abordar de manera m\u00e1s eficaz la estacionalidad.<\/strong> Estos factores pueden contribuir, adem\u00e1s, a que la industria hotelera pueda aprovechar la elasticidad de los precios en categor\u00edas superiores y fuera de temporada; como apunta nuestra inteligencia tur\u00edstica.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

El informe presentado tambi\u00e9n destaca la importancia de gestionar las percepciones y la experiencia de los visitantes distinguiendo la capacidad de carga de los destinos y las pernoctaciones<\/strong>, para equilibrar los efectos de la presi\u00f3n tur\u00edstica estacional, en particular, para gestionar la satisfacci\u00f3n de los viajeros. Como se\u00f1ala la directora comercial de Mabrian, \u201cuna estrategia centrada en conseguir que los excursionistas de d\u00eda pernocten, puede tener un impacto positivo en los destinos tur\u00edsticos griegos<\/em><\/strong>, ya que puede contribuir a equilibrar y repartir las llegadas, a aumentar el impacto econ\u00f3mico, a mejorar la percepci\u00f3n de los destinos y a potenciar el bienestar local y la experiencia general de los viajeros en el destino\u201d.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
Descarga el reporte \u00abGreece Outlook\u00bb para Reimagine Tourism in Greece 2024 de Mabrian<\/strong><\/em><\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Nuestro m\u00e1s reciente an\u00e1lisis sobre este destino, presentado en el congreso \u201cReimagine Tourism in Greece\u201d, pone de manifiesto las oportunidades del turismo griego para ganar ventajas competitivas frente a otros…<\/p>\n","protected":false},"author":15,"featured_media":74540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1987,1971],"tags":[1970],"class_list":["post-18051","post","type-post","status-publish","format-standard","has-post-thumbnail","category-estudios-de-tendencia","category-europa","tag-newmabrian-es"],"yoast_head":"\nApostar por nuevos mercados y experiencias no estacionales, la ventaja mediterr\u00e1nea para Grecia - Data Appeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/greeces-competitive-edge-leveraging-new-markets-and-quality-experiences-for-year-round-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apostar por nuevos mercados y experiencias no estacionales, la ventaja mediterr\u00e1nea para Grecia - 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