{"id":16115,"date":"2024-07-03T10:32:03","date_gmt":"2024-07-03T10:32:03","guid":{"rendered":"https:\/\/mabrian.com\/?p=16115"},"modified":"2026-06-30T11:54:29","modified_gmt":"2026-06-30T11:54:29","slug":"huracan-beryl-la-percepcion-climatica-se-desploma-y-amenaza-la-demanda-turistica-a-corto-plazo-al-caribe","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/huracan-beryl-la-percepcion-climatica-se-desploma-y-amenaza-la-demanda-turistica-a-corto-plazo-al-caribe\/","title":{"rendered":"Hurac\u00e1n Beryl: La percepci\u00f3n clim\u00e1tica se desploma y amenaza la demanda tur\u00edstica a corto plazo al Caribe"},"content":{"rendered":"\n
El hurac\u00e1n Beryl demuestra el peso de la meteorolog\u00eda extrema en las elecciones de los viajeros, a la luz su impacto en los destinos del Caribe, que se est\u00e1n dejando notar en la percepci\u00f3n sobre el clima y en las perspectivas para el turismo en esta temporada.<\/h5>\n\n\n\n

Los efectos del hurac\u00e1n Beryl se notan ya en la demanda tur\u00edstica a los destinos caribe\u00f1os, un efecto que se evidencia tanto en la percepci\u00f3n sobre el clima como en la demanda de corto plazo para viajar a estos destinos<\/strong>, como demuestran nuestros datos.<\/p>\n\n\n\n

Para este an\u00e1lisis, hemos puesto el foco en cinco destinos expuestos al impacto de este y futuros huracanes (Rep\u00fablica Dominicana, Jamaica, Caribe Mexicano, Cuba y Puerto Rico, para los que se ha comparado la variaci\u00f3n desde la pasada semana, y para esta misma semana en 2023, de su \u00cdndice de Percepci\u00f3n Clim\u00e1tica (PCI, por sus siglas).<\/a> Este indicador mide el efecto de la climatolog\u00eda en un destino tur\u00edstico sobre la satisfacci\u00f3n del visitante durante su estancia, en funci\u00f3n de las expectativas sobre su experiencia.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Caribe Mexicano sufre el mayor impacto a corto plazo<\/strong><\/h4>\n\n\n\n

Los datos apuntan que el \u00edndice de Percepci\u00f3n Clim\u00e1tica del Caribe Mexicano es el m\u00e1s perjudicado por la amenaza del hurac\u00e1n Beryl<\/strong>, respondiendo a la previsi\u00f3n de sus efectos al paso por este territorio. De hecho, el \u00edndice pierde un 33,8% en solo una semana, pasando de 65 puntos a 43, de 100 posibles.<\/strong><\/p>\n\n\n\n

Este indicador tambi\u00e9n sufre en el caso de Jamaica, que pierde un 24,7% desde la semana pasada, cayendo desde 89 a 67 puntos de 100 posibles. Por su parte, Rep\u00fablica Dominicana (-3,5%), Cuba (-3,4%) y Puerto Rico (-4.7%) tambi\u00e9n experimentan descensos menos acusados en su PCI desde la pasada semana, dado que la previsi\u00f3n meteorol\u00f3gica no estima que Beryl afecte de lleno a estos destinos, aunque si empeorar\u00e1 el tiempo.<\/p>\n\n\n\n

Como ejemplo, Carlos Cendra, socio y Director de Marketing y Comunicaci\u00f3n de Mabrian, apunta a que \u201cla ca\u00edda de percepci\u00f3n clim\u00e1tica est\u00e1 afectando a las b\u00fasquedas de vuelos desde Estados Unidos hacia Canc\u00fan, que ceden en torno a un 20%, en los \u00faltimos cuatro d\u00edas, para viajar del 1 al 7 de julio\u201d,<\/em><\/strong> <\/em>una tendencia que podr\u00eda afectar \u201ca otros mercados relevantes para este destino, y que obliga a estar vigilantes a lo largo de toda la temporada, para proteger las previsiones de demanda en unos meses que ser\u00e1n complejos a nivel meteorol\u00f3gico\u201d.<\/em><\/p>\n\n\n\n

Teniendo en cuenta que los huracanes y otros fen\u00f3menos extremos generan preocupaci\u00f3n entre los viajeros por su potencial destructor y letal, comprender esta sensibilidad en cada mercado emisor, a partir de la inteligencia de datos, es crucial para las autoridades. <\/strong>\u201cCon los datos en la mano, los destinos pueden dise\u00f1ar planes de divulgaci\u00f3n y emergencia adaptados a la sensibilidad de los diversos mercados emisores. <\/em>Se trata de difundir mensajes dirigidos a los potenciales turistas, para que no descarten viajar a estos destinos; y a quienes ya est\u00e1n de visita, abordando sus expectativas, preocupaciones y necesidades<\/em><\/strong>\u201d<\/em>, aclara Cendra.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Preparando la temporada de huracanes: vigilar el efecto a largo plazo<\/strong><\/h4>\n\n\n\n

Nuestro an\u00e1lisis tambi\u00e9n reflexiona sobre el impacto en la demanda en el medio y largo plazo, ya que se espera que esta temporada de huracanes en el Atl\u00e1ntico sea extraordinaria<\/strong>, seg\u00fan la Administraci\u00f3n Nacional Oce\u00e1nica y Atmosf\u00e9rica (NOAA, en ingl\u00e9s). Seg\u00fan esta entidad, en 2024 hay un 85% de probabilidades de superar la media de actividad cicl\u00f3nica.<\/a><\/p>\n\n\n\n

De hecho, el \u00cdndice de Percepci\u00f3n Clim\u00e1tica de los destinos analizados tambi\u00e9n sufre ca\u00eddas en el indicador respecto a la misma semana del pasado a\u00f1o.<\/strong> En el caso del Caribe Mexicano, Beryl le resta un 52% a su PCI, respecto al mismo per\u00edodo de 2023; Jamaica muestra una ca\u00edda interanual del 24%, y Rep\u00fablica Dominicana de un 12%. Cuba (-8%) y Puerto Rico (-3%) son los destinos que menos acusan el impacto de este hurac\u00e1n en su PCI.<\/p>\n\n\n\n

\u201c<\/em>La variaci\u00f3n interanual del \u00cdndice de Percepci\u00f3n Clim\u00e1tica demuestra cu\u00e1n importante es medir de forma sistem\u00e1tica este indicador para los destinos expuestos a inclemencias clim\u00e1ticas de gran escala,<\/em><\/strong> como los huracanes<\/em>\u201d, indica el portavoz de Mabrian. \u201cEl cambio clim\u00e1tico es un fen\u00f3meno que seguir\u00e1 alterando la meteorolog\u00eda, y los destinos deben estar preparados para afrontar, t\u00e1ctica y estrat\u00e9gicamente, uno de los mayores desaf\u00edos de nuestro tiempo\u201d.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

El hurac\u00e1n Beryl demuestra el peso de la meteorolog\u00eda extrema en las elecciones de los viajeros, a la luz su impacto en los destinos del Caribe, que se est\u00e1n dejando…<\/p>\n","protected":false},"author":15,"featured_media":74249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1980],"tags":[1970],"class_list":["post-16115","post","type-post","status-publish","format-standard","has-post-thumbnail","category-latinoamerica-y-caribe","tag-newmabrian-es"],"yoast_head":"\nHurac\u00e1n Beryl: La percepci\u00f3n clim\u00e1tica se desploma y amenaza la demanda tur\u00edstica a corto plazo al Caribe - Data Appeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/hurricane-beryl-climate-perception-plummets-and-threatens-short-term-tourism-demand-to-the-caribbean\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hurac\u00e1n Beryl: La percepci\u00f3n clim\u00e1tica se desploma y amenaza la demanda tur\u00edstica a corto plazo al Caribe - 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