{"id":14946,"date":"2024-05-15T15:02:00","date_gmt":"2024-05-15T15:02:00","guid":{"rendered":"https:\/\/mabrian.com\/?p=14946"},"modified":"2026-06-30T11:54:25","modified_gmt":"2026-06-30T11:54:25","slug":"consistencia-y-diferenciacion-como-gcc-esta-construyendo-el-futuro-de-sus-destinos-turisticos","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/consistencia-y-diferenciacion-como-gcc-esta-construyendo-el-futuro-de-sus-destinos-turisticos\/","title":{"rendered":"Consistencia y diferenciaci\u00f3n: c\u00f3mo GCC est\u00e1 construyendo el futuro de sus destinos tur\u00edsticos"},"content":{"rendered":"\n
Tras su extraordinario desarrollo, los pa\u00edses del Consejo de Cooperaci\u00f3n del Golfo (CCG) est\u00e1n comprometidos en crecer con una oferta coherente en toda la regi\u00f3n, sin dejar de ser \u00fanicos y aut\u00e9nticos, como lo muestra el Connecting Travel Insight Report 2024<\/em>, que hemos impulsado en el marco de Arabian Travel Market.<\/h5>\n\n\n\n

Alinear las estrategias de promoci\u00f3n, la calidad y la experiencia, alargar las estancias y adoptar un enfoque de colaboraci\u00f3n regional son algunas de las estrategias perfiladas para los pa\u00edses del Consejo de Cooperaci\u00f3n del Golfo (CCG) en Connecting Travel Insight Report 2024<\/a><\/em>, un amplio estudio desarrollado con nuestra inteligencia de datos, presentado en Dubai, durante Arabian Travel Market 2024.<\/p>\n\n\n\n

El estudio profundiza en datos disponibles en nuestra plataforma de inteligencia de datos, y se ha llevado a cabo en colaboraci\u00f3n con Connecting Travel y Jacobs Media. El informe explora el turismo en esta regi\u00f3n desde la perspectiva de destino y como mercados emisores, comparando el desempe\u00f1o general de los dos primeros semestres de 2023 y 2024.<\/p>\n\n\n\n

Centr\u00e1ndose en los viajes internacionales a los estados \u00e1rabes del Golfo (Emiratos \u00c1rabes Unidos, Arabia Saudita, Qatar, Om\u00e1n, Bahr\u00e9in, Kuwait), el estudio indica que la conectividad a\u00e9rea aument\u00f3 un 11% respecto al mismo per\u00edodo del a\u00f1o anterior, lo que significa una disponibilidad de 8,5 millones de asientos m\u00e1s, que contribuyen al aumento de la demanda potencial.<\/p>\n\n\n\n

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Aprovechar la infraestructura de primer nivel para la excelencia tur\u00edstica<\/strong><\/h4>\n\n\n\n

Seg\u00fan nuestro an\u00e1lisis, existe un enorme potencial en ampliar la duraci\u00f3n de la estancia en los seis destinos \u00e1rabes del Golfo (que es ahora de 3,46 d\u00edas en promedio),<\/strong> promocionando la variedad de experiencias tur\u00edsticas, fomentando conexiones significativas y aut\u00e9nticas, y los viajes multidestino. Esta estrategia tendr\u00e1 un impacto positivo en el \u00cdndice de Satisfacci\u00f3n de Productos y Servicios Tur\u00edsticos de la regi\u00f3n<\/strong>, que ahora se sit\u00faa en un promedio de 68 puntos sobre 100<\/strong>; porque la experiencia local reflejar\u00e1 mejor con las motivaciones clave de los visitantes extranjeros, a saber, la cultura y las artes (27%), la gastronom\u00eda (13%) y el bienestar activo (la combinaci\u00f3n de actividades al aire libre y bienestar, equivalente a 30 % del total).<\/p>\n\n\n\n

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Otra oportunidad est\u00e1 en nivelar los est\u00e1ndares de alojamiento y servicios, con el objetivo de construir una percepci\u00f3n m\u00e1s homog\u00e9nea de la experiencia hotelera en toda la regi\u00f3n.Como indican los datos, el \u00cdndice de Satisfacci\u00f3n Hotelera alcanza una media de 67 sobre 100 puntos, fluctuando m\u00e1s de 25 puntos desde la puntuaci\u00f3n m\u00e1s alta a la m\u00e1s baja. <\/strong>Este \u00edndice puede ser m\u00e1s estable y consistente a nivel regional aprovechando la combinaci\u00f3n de ADR competitivos y la propuesta de valor de los alojamientos de rango medio, as\u00ed como con de su excelente planta hotelera de 5 estrellas.<\/p>\n\n\n\n

Como apuntan nuestros datos, para los destinos \u00e1rabes del Golfo, la seguridad y el clima son grandes ventajas para atraer viajeros internacionales, lo que se refleja en un \u00cdndice de Percepci\u00f3n de Seguridad de 94 puntos, as\u00ed como en el \u00cdndice de Percepci\u00f3n Clim\u00e1tica de 90 puntos <\/strong>(de 100 puntos posibles).Se trata de un activo positivo, que gira en torno a una gesti\u00f3n eficiente de las expectativas y la desestacionalizaci\u00f3n de los mercados emisores clave.<\/p>\n\n\n\n

La gran infraestructura tur\u00edstica disponible tambi\u00e9n brinda oportunidades para diversificar en segmentos, apostando por el turismo MICE y bleisure, y para atraer a otros grupos demogr\u00e1ficos rentables, incluidas las generaciones m\u00e1s j\u00f3venes, as\u00ed como a GenX (+45 a\u00f1os) o silver travellers.<\/em><\/p>\n\n\n\n

Cultura y bienestar activo, principales atractivos para el viajero del Golfo<\/strong><\/h4>\n\n\n\n

Los viajeros del CCG muestran una marcada preferencia por destinos tradicionales cl\u00e1sicos (como Francia, Reino Unido o Italia), destinos culturalmente familiares (Turqu\u00eda o Egipto), as\u00ed como lugares con impresionantes paisajes y naturaleza, incluidas playas paradis\u00edacas (Tailandia o Maldivas), o bosques y monta\u00f1as (como Georgia, Suiza o Azerbaiy\u00e1n). Las experiencias m\u00e1s atractivas al elegir un destino son las relacionadas con el bienestar activo (la combinaci\u00f3n de naturaleza, bienestar y deporte), equivalente al 36% del total, mientras que el arte y la cultura y la gastronom\u00eda representan el 25% y 12%, respectivamente.<\/p>\n\n\n\n

Por eso, comprender las preferencias y motivaciones del mercado emisor de los pa\u00edses \u00e1rabes del Golfo es fundamental para aumentar la estancia media (4,2 d\u00edas), ofreci\u00e9ndoles m\u00e1s oportunidades de disfrutar de experiencias significativas y aut\u00e9nticas en los destinos de su elecci\u00f3n.<\/p>\n\n\n\n

Adem\u00e1s, la conectividad directa y la seguridad son factores importantes para este mercado emisor cuando viajan al extranjero.<\/strong> Por una parte, la capacidad a\u00e9rea de enero a junio de 2024 creci\u00f3 un 19% en comparaci\u00f3n con 2023, y para alguno de sus destinos favoritos, como en Azerbaiy\u00e1n, Tailandia o Egipto aument\u00f3 a\u00fan m\u00e1s, +38%, +33% y +25% respectivamente. Los datos del \u00cdndice de Percepci\u00f3n de Seguridad (PSI) indican que este mercado valora mucho la seguridad, ya que el PSI promedio de sus 10 destinos m\u00e1s populares es de 87 puntos sobre 100<\/strong>, y es a\u00fan mayor para Tailandia (96), Georgia (95) y Francia. e Italia (93).<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
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Descarga Connecting Travel Insights Report 2024<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tras su extraordinario desarrollo, los pa\u00edses del Consejo de Cooperaci\u00f3n del Golfo (CCG) est\u00e1n comprometidos en crecer con una oferta coherente en toda la regi\u00f3n, sin dejar de ser \u00fanicos…<\/p>\n","protected":false},"author":15,"featured_media":74144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1987,1972],"tags":[1970],"class_list":["post-14946","post","type-post","status-publish","format-standard","has-post-thumbnail","category-estudios-de-tendencia","category-medio-oriente","tag-newmabrian-es"],"yoast_head":"\nConsistencia y diferenciaci\u00f3n: c\u00f3mo GCC est\u00e1 construyendo el futuro de sus destinos tur\u00edsticos - Data Appeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/consistency-in-differentiation-how-gcc-is-building-the-future-of-their-travel-destinations\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consistencia y diferenciaci\u00f3n: c\u00f3mo GCC est\u00e1 construyendo el futuro de sus destinos tur\u00edsticos - 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