{"id":1179,"date":"2019-06-27T08:15:34","date_gmt":"2019-06-27T06:15:34","guid":{"rendered":"https:\/\/mabrian.com\/?p=1179"},"modified":"2026-06-30T11:53:09","modified_gmt":"2026-06-30T11:53:09","slug":"republica-dominica-entre-el-misterio-y-la-psicosis","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/republica-dominica-entre-el-misterio-y-la-psicosis\/","title":{"rendered":"Rep\u00fablica Dominica, entre el misterio y la psicosis"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">La misteriosa muerte de varios turistas estadounidenses durante los \u00faltimos meses ha afectado gravemente a la reputaci\u00f3n tur\u00edstica y al \u00edndice de seguridad percibida del destino. Los hoteles ya notan los efectos y bajan precios.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Esta semana se ha confirmado la d\u00e9cima\nmuerte de un turista estadounidense durante, o tras, su estancia vacacional en\nuno de los resorts de Rep\u00fablica Dominicana, en los \u00faltimos 13 meses, seg\u00fan <a href=\"https:\/\/cnnespanol.cnn.com\/2019\/06\/23\/confirman-la-muerte-de-otro-estadounidense-en-republica-dominicana\/\">informan los medios americanos<\/a>. Una cifra que resulta alarmante,\naunque las autoridades dominicanas argumentan que no existe conexi\u00f3n entre\nellas, sino m\u00e1s bien es un c\u00famulo de fatales coincidencias. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sea como sea, la realidad es que se\nha generado una gran alarma medi\u00e1tica en el pa\u00eds Norteamericano con los \u00faltimos\ncasos conocidos, haciendo que la reputaci\u00f3n del destino caiga de manera abrupta\nafectando a las reservas y a los precios hoteleros a corto y medio plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed lo refleja un estudio publicado por la consultora de Inteligencia Tur\u00edstica <a href=\"https:\/\/mabrian.com\/\">Mabrian Technologies<\/a>, en el que se ha medido el impacto de estos hechos a trav\u00e9s de su \u00cdndice de Seguridad Percibida del destino. Este indicador se construye a trav\u00e9s del an\u00e1lisis de las menciones tur\u00edsticas espont\u00e1neas en Redes Sociales a cerca de un destino en concreto, analizando y clasificando el contenido y sentimiento de las mismas mediante procesos autom\u00e1ticos de Procesamiento Natural del Lenguaje e Inteligencia Artificial. De esta manera, desde <a href=\"https:\/\/mabrian.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mabrian (opens in a new tab)\">Mabrian<\/a> se puede medir y seguir la evoluci\u00f3n de la percepci\u00f3n de los visitantes y potenciales visitantes de un destino, por pa\u00eds y regi\u00f3n de origen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Del estudio realizado entre el 23 de junio de 2018 y el 23 de junio de 2019 (1,25 millones de menciones tur\u00edsticas sobre el destino analizadas), se desprende claramente un desplome del \u00cdndice de Percepci\u00f3n de Seguridad de Rep\u00fablica Dominicana, a nivel general, durante el mes de junio, especialmente en el mercado estadounidense, el m\u00e1s importante para el destino con diferencia (alrededor del 60%). <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"377\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-PSI-gral-vs-USA-1024x377.jpg\" alt=\"\" class=\"wp-image-1180\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-PSI-gral-vs-USA-1024x377.jpg 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-PSI-gral-vs-USA-300x111.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-PSI-gral-vs-USA-768x283.jpg 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-PSI-gral-vs-USA.jpg 1406w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El resto de mercados con importancia para Rep\u00fablica Dominicana; Canad\u00e1, Argentina, Reino Unido, Francia, Italia, Espa\u00f1a y Brasil, tambi\u00e9n muestran una ca\u00edda\u00a0 en el indicador de seguridad, aunque con diferentes niveles de sensibilidad. Los estadounidenses y canadienses son los que muestran una sensibilidad mayor ante esta situaci\u00f3n, algo que podr\u00eda venir reforzado por el intenso seguimiento medi\u00e1tico que se est\u00e1 haciendo de estas misteriosas muertes. Por otro lado, brasile\u00f1os, espa\u00f1oles e italianos, son los que muestran un menor impacto por esta crisis, aunque tambi\u00e9n ven afectada su imagen del destino.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-PSI-origenes-1024x507.jpg\" alt=\"\" class=\"wp-image-1181\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-PSI-origenes-1024x507.jpg 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-PSI-origenes-300x149.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-PSI-origenes-768x380.jpg 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-PSI-origenes.jpg 1406w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fijando la atenci\u00f3n en el\nprincipal mercado para el destino, se ha analizado tambi\u00e9n la diferente\nsensibilidad mostrada por los estadounidenses en funci\u00f3n de su Estado de\norigen. Se observa que, independientemente del nivel previo de percepci\u00f3n de\nseguridad que mostraban antes de junio, los usuarios de todos los principales\nEstados de origen en EEUU han perdido la confianza en el destino a nivel de\nseguridad. Este hecho ha afectado directamente al indicador de satisfacci\u00f3n\nglobal con el destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta situaci\u00f3n parece estar ya afectando a la demanda del destino, como refleja la evoluci\u00f3n de los precios medios de alojamiento ofrecidos. <a rel=\"noreferrer noopener\" aria-label=\"Mabrian (opens in a new tab)\" href=\"https:\/\/mabrian.com\" target=\"_blank\">Mabrian<\/a> nos muestra una comparativa interanual de la evoluci\u00f3n de los precios medios ofrecidos por los hoteles de 3, 4 y 5 estrellas del destino. Este an\u00e1lisis refleja una ca\u00edda generalizada de los precios de los alojamientos de 3 y 4 estrellas (el 87% de la planta hotelera), para los meses de julio a septiembre, superando el 40% en algunos casos. Mientras que los alojamientos de categor\u00eda superior, parecen no verse afectados de momento, mostrando incluso subidas de precio.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"387\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-precios-hoteles-1024x387.jpg\" alt=\"\" class=\"wp-image-1182\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-precios-hoteles-1024x387.jpg 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-precios-hoteles-300x113.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-precios-hoteles-768x290.jpg 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2019\/06\/Evolucion-precios-hoteles.jpg 1406w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A la vista de esta informaci\u00f3n, parece claro que los empresarios y\ngestores de los principales destinos tur\u00edsticos de Rep\u00fablica Dominicana (Punta\nCana, La Romana o Bayahibe) se enfrentan a una crisis, ya sea de seguridad o de\ncomunicaci\u00f3n, que esta afectando muy negativamente al principal motor econ\u00f3mico\ndel pa\u00eds (7.600 millones de d\u00f3lares ingresados en 2018). Ante esta situaci\u00f3n,\nparece claro que la anal\u00edtica especializada de datos (Big Data), puede ayudar a\nacotar el problema y marcar la pauta de c\u00f3mo activar un plan de contingencia a\nnivel de imagen del destino, atendiendo\na las diferentes sensibilidades de los mercados de origen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La misteriosa muerte de varios turistas estadounidenses durante los \u00faltimos meses ha afectado gravemente a la reputaci\u00f3n tur\u00edstica y al \u00edndice de seguridad percibida del destino. Los hoteles ya notan&#8230;<\/p>\n","protected":false},"author":15,"featured_media":70546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1977],"tags":[1918,1965],"class_list":["post-1179","post","type-post","status-publish","format-standard","has-post-thumbnail","category-smart-destinations","tag-touroperatorssolutions","tag-travelagenciessolutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rep\u00fablica Dominica, entre el misterio y la psicosis - Data Appeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/dominican-republic-mystery-or-psychosis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rep\u00fablica Dominica, entre el misterio y la psicosis - Data Appeal\" \/>\n<meta property=\"og:description\" content=\"La misteriosa muerte de varios turistas estadounidenses durante los \u00faltimos meses ha afectado gravemente a la reputaci\u00f3n tur\u00edstica y al \u00edndice de seguridad percibida del destino. 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