{"id":11221,"date":"2023-11-21T16:24:57","date_gmt":"2023-11-21T16:24:57","guid":{"rendered":"https:\/\/mabrian.com\/?p=11221"},"modified":"2026-06-30T11:54:20","modified_gmt":"2026-06-30T11:54:20","slug":"los-hoteles-sostenibles-ingresan-un-5-mas","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/los-hoteles-sostenibles-ingresan-un-5-mas\/","title":{"rendered":"Los hoteles sostenibles ingresan un 5% m\u00e1s\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"343\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-10-17-21.31.53-Photo-of-a-modern-eco-friendly-hotel-surrounded-by-lush-greenery-with-solar-panels-on-the-roof-and-wind-turbines-in-the-distance-1-1024x343.jpg\" alt=\"\" class=\"wp-image-11216\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-10-17-21.31.53-Photo-of-a-modern-eco-friendly-hotel-surrounded-by-lush-greenery-with-solar-panels-on-the-roof-and-wind-turbines-in-the-distance-1-1024x343.jpg 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-10-17-21.31.53-Photo-of-a-modern-eco-friendly-hotel-surrounded-by-lush-greenery-with-solar-panels-on-the-roof-and-wind-turbines-in-the-distance-1-300x100.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-10-17-21.31.53-Photo-of-a-modern-eco-friendly-hotel-surrounded-by-lush-greenery-with-solar-panels-on-the-roof-and-wind-turbines-in-the-distance-1-768x257.jpg 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-10-17-21.31.53-Photo-of-a-modern-eco-friendly-hotel-surrounded-by-lush-greenery-with-solar-panels-on-the-roof-and-wind-turbines-in-the-distance-1-1536x514.jpg 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-10-17-21.31.53-Photo-of-a-modern-eco-friendly-hotel-surrounded-by-lush-greenery-with-solar-panels-on-the-roof-and-wind-turbines-in-the-distance-1.jpg 1792w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Mabrian demuestra con datos que las inversiones en pr\u00e1cticas y certificaciones de sostenibilidad son rentables para los hoteles.<\/em><\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hemos realizado un profundo an\u00e1lisis del rendimiento de los hoteles en Espa\u00f1a en relaci\u00f3n con su nivel de certificaci\u00f3n en sostenibilidad. Para ello, se han analizado los datos de m\u00e1s de 14.000 hoteles en toda Espa\u00f1a a trav\u00e9s de los principales portales de oferta alojativa como son Booking y TripAdvisor, entre los meses de abril y septiembre de 2023. Se ha relacionado el nivel de certificaci\u00f3n en sostenibilidad de los hoteles con su evoluci\u00f3n de precio medio y el grado de satisfacci\u00f3n de los hu\u00e9spedes en \u00e9stos, en comparaci\u00f3n a los hoteles que no tienen ninguna certificaci\u00f3n o pr\u00e1ctica de sostenibilidad publicada en estos portales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las conclusiones desprendidas de este estudio son muy relevantes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En primer lugar, <strong>s\u00f3lo el 32% de los hoteles en Espa\u00f1a<\/strong> cuentan con alg\u00fan nivel de <strong>certificaci\u00f3n en sostenibilidad<\/strong>. Y de \u00e9stos, <strong>s\u00f3lo el 6%<\/strong> publican una certificaci\u00f3n validada por una entidad <strong>certificadora homologada externa<\/strong>. El resto ofrecen un nivel de pr\u00e1cticas de sostenibilidad validado por los propios portales como Booking y TripAdvisor, que se han divido en 3 niveles: bronce, plata y oro.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"840\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/Framework.jpg\" alt=\"\" class=\"wp-image-11192\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/Framework.jpg 1500w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/Framework-300x168.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/Framework-1024x573.jpg 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/Framework-768x430.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El an\u00e1lisis muestra <strong>diferentes grados de penetraci\u00f3n de las certificaciones<\/strong> de sostenibilidad entre las diferentes categor\u00edas hoteleras, 3, 4 y 5 estrellas. En el caso de los de 3 estrellas, el 77% de los establecimientos no disponen de ning\u00fan certificado o nivel de pr\u00e1cticas sostenibles publicado, mientras que este porcentaje se sit\u00faa en un 47% en los de 4 estrellas y un 32% en los de 5 estrellas.&nbsp;<\/li>\n\n\n\n<li>Al analizar el rendimiento derivado de tener estas certificaciones, tomando en cuenta los precios medios publicados y el \u00edndice de satisfacci\u00f3n de los clientes, se observa un patr\u00f3n claro generalizado: <strong>los hoteles sin certificados o nivel validado de sostenibilidad son los que en promedio peor se comportan<\/strong> en precio (los m\u00e1s baratos) y los que generan menos satisfacci\u00f3n a sus clientes, para todas las categor\u00edas. De hecho, <strong>los que s\u00ed disponen de estas certificaciones, venden en promedio un 5% m\u00e1s caro y obtienen una satisfacci\u00f3n un 15% superior<\/strong> a los que no las tienen.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro an\u00e1lisis detecta diferencias remarcables en estas correlaciones de sostenibilidad-rendimiento, cuando analizamos cada una de las categor\u00edas hoteleras por separado. Mientras que los 3 estrellas muestran el mejor rendimiento de precio\/satisfacci\u00f3n en el nivel de sostenibilidad intermedio o \u201csilver\u201d, los 4 estrellas encuentran su nivel \u00f3ptimo en los niveles medios-altos o \u201cgold\u201d -\u201csilver\u201d de validaci\u00f3n de pr\u00e1cticas de sostenibilidad por parte de los portales. En el caso de los hoteles 5 estrellas, lo m\u00e1s rentable es tener una certificaci\u00f3n externa oficial.\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/3star.jpg\" alt=\"\" class=\"wp-image-11196\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"836\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/4star.jpg\" alt=\"\" class=\"wp-image-11200\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/4star.jpg 1500w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/4star-300x167.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/4star-1024x571.jpg 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/4star-768x428.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"842\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/5star.jpg\" alt=\"\" class=\"wp-image-11204\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/5star.jpg 1500w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/5star-300x168.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/5star-1024x575.jpg 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/5star-768x431.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Las conclusiones del estudio son rotundas, los datos demuestran que los hoteles que hacen esfuerzos e inversiones en pro de la sostenibilidad de sus establecimientos ya est\u00e1n recogiendo los frutos a trav\u00e9s de un incremento en los ingresos, un 5% en promedio, y una mejora en la satisfacci\u00f3n mostrada por sus clientes, un 15%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien, el an\u00e1lisis tambi\u00e9n revela que actualmente el nivel de validaci\u00f3n de sostenibilidad que mejor retorno est\u00e1 generando a los hoteleros en promedio es el nivel intermedio o \u201csilver\u201d. La excepci\u00f3n vendr\u00eda marcada por aquellos hoteles de lujo que ostentan certificaciones de sostenibilidad externos de alto nivel, que consiguen un rendimiento muy relevante con un retorno de hasta 145\u20ac por cada euro invertido en este aspecto.&nbsp;<br>&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"839\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/Conclusions.jpg\" alt=\"\" class=\"wp-image-11208\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/Conclusions.jpg 1500w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/Conclusions-300x168.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/Conclusions-1024x573.jpg 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2023\/11\/Conclusions-768x430.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c<em>La sostenibilidad es el concepto principal en todos los foros tur\u00edsticos actuales. Sin embargo, a menudo las empresas siguen viendo los esfuerzos en este campo como un gasto m\u00e1s que como una inversi\u00f3n. Por eso, era muy necesario empezar a medir el factor de rentabilidad y rendimiento que supone para el sector hotelero apostar por la sostenibilidad y romper as\u00ed algunas barreras. Queda demostrado que es un win-win. Mientras se da soporte a la sostenibilidad del destino y del planeta, se obtiene un retorno directo a corto plazo. Tambi\u00e9n es interesante destacar que los hoteleros que se decidan a invertir en certificaciones de sostenibilidad externas, deben apostar por aquellas exigentes, que les lleven a un alto est\u00e1ndar de cumplimiento, porque eso es muy bien percibido por los clientes, que ya est\u00e1n pagando claramente m\u00e1s por este factor.\u201d<\/em>&nbsp;<br>&nbsp;<\/p>\n<cite>Carlos Cendra, Director de Marketing y Comunicaci\u00f3n en Mabrian<\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Hemos realizado un profundo an\u00e1lisis del rendimiento de los hoteles en Espa\u00f1a en relaci\u00f3n con su nivel de certificaci\u00f3n en sostenibilidad. Para ello, se han analizado los datos de m\u00e1s&#8230;<\/p>\n","protected":false},"author":15,"featured_media":73982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1971,1975,1983],"tags":[],"class_list":["post-11221","post","type-post","status-publish","format-standard","has-post-thumbnail","category-europa","category-informes","category-sostenibilidad-turistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los hoteles sostenibles ingresan un 5% m\u00e1s\u00a0 - Data Appeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/sustainable-hotels-earn-5-more\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los hoteles sostenibles ingresan un 5% m\u00e1s\u00a0 - Data Appeal\" \/>\n<meta property=\"og:description\" content=\"Hemos realizado un profundo an\u00e1lisis del rendimiento de los hoteles en Espa\u00f1a en relaci\u00f3n con su nivel de certificaci\u00f3n en sostenibilidad. 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