{"id":10799,"date":"2023-10-26T23:52:03","date_gmt":"2023-10-26T23:52:03","guid":{"rendered":"https:\/\/mabrian.com\/?p=10799"},"modified":"2026-06-30T11:54:17","modified_gmt":"2026-06-30T11:54:17","slug":"mabrian-es-premiado-por-su-innovacion-en-la-medicion-de-la-sostenibilidad-turistica-para-destinos-en-la-awft-2023","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/mabrian-es-premiado-por-su-innovacion-en-la-medicion-de-la-sostenibilidad-turistica-para-destinos-en-la-awft-2023\/","title":{"rendered":"Mabrian es premiado por su innovaci\u00f3n en la medici\u00f3n de la sostenibilidad tur\u00edstica para destinos en la AWFT 2023\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Mabrian <\/em>ha sido premiado en la cuarta edici\u00f3n de A World For Travel, congreso internacioal tur\u00edstico enfocado en la sostenibilidad que ha tenido lugar en Sevilla, Espa\u00f1a, este octubre, por su herramienta tecnol\u00f3gica de datos enfocada a medir la sostenibilidad de los destinos. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los premios AWFT Sustainability reconocieron a seis premiados por promover un turismo m\u00e1s sostenible y por actuar responsablemente en una de las 6 categor\u00edas: acci\u00f3n clim\u00e1tica, impacto ambiental, innovaci\u00f3n tecnol\u00f3gica, \u00e9xito econ\u00f3mico, desarrollo social y resiliencia. En una edici\u00f3n en la que se presentaron decenas de nominaciones, el an\u00e1lisis de las candidaturas se centr\u00f3 en cuatro elementos principales: prop\u00f3sito y dise\u00f1o; implementaci\u00f3n; innovaci\u00f3n e impacto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed, Mabrian recibi\u00f3 el premio a la innovaci\u00f3n tecnol\u00f3gica, el Technical Prowess Award, por sus \u201cbrillantes herramientas\/datos y algoritmos que desarrollan para garantizar la toma de decisiones basada en hechos\u201d. El premio fue recogido por el COO de Mabrian, Alex Villeyra. \u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mabrian at the Tourism Innovation Summit, Seville - A World for Travel sustainability award\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/05L4O0wdlfU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mabrian utiliza el<strong> <\/strong><a href=\"https:\/\/mabrian.com\/es\/blog\/sostenibilidad-turistica\/\">big data para medir la sostenibilidad tur\u00edstica de los destinos<\/a> como parte de su an\u00e1lisis hol\u00edstico de destinos. En este panel, incluido en su plataforma de inteligencia tur\u00edstica, mide el desempe\u00f1o de un destino a partir del cruce de m\u00e1s de 30 fuentes. Esto permide a los destinos medir, comparar y hacer seguimiento de aquellos factores que benefician la sostenibilidad de su destino. Con estos indicadores, los destinos miden aspectos como el nivel de distribuci\u00f3n de los ingresos tur\u00edsticos en la econom\u00eda local, ladensidad de la oferta tur\u00edstica en el territorio, la huella de carbono, la dependencia de mercados de largo radio, la estacionalidad o la percepci\u00f3n de los visitantes en cuanto a la sostenibilidad del destino.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La empresa cuenta con 10 a\u00f1os de experiencia en extraer indicadores de tendencias tur\u00edsticas basados en la anal\u00edtica de Big Data de\u00a0fuentes globales. Con este desarrollo enfocado en la sostenibilidad de los destinos tur\u00edsticos, Mabrian complementa su amplia oferta de indicadores tur\u00edsticos, como el \u00cdndice de Satisfacci\u00f3n con los Productos Tur\u00edsticos, el <a href=\"https:\/\/mabrian.com\/es\/blog\/indice-percepcion-seguridad\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cdndice de Percepci\u00f3n de Seguridad<\/a>, el \u00cdndice de Satisfacci\u00f3n con la Oferta de Alojamiento o el \u00cdndice de Fortaleza la de Demanda, entre otros. \u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2023\/10\/AWFT23-MABRIAN-1024x576.jpg\" alt=\"\" class=\"wp-image-10796\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Mabrian ha sido premiado en la cuarta edici\u00f3n de A World For Travel, congreso internacioal tur\u00edstico enfocado en la sostenibilidad que ha tenido lugar en Sevilla, Espa\u00f1a, este octubre, por&#8230;<\/p>\n","protected":false},"author":15,"featured_media":73867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1889],"tags":[],"class_list":["post-10799","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lo-ultimo-de-mabrian"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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