{"id":1072,"date":"2018-11-15T11:42:21","date_gmt":"2018-11-15T11:42:21","guid":{"rendered":"https:\/\/mabrian.com\/?p=1072"},"modified":"2026-06-30T11:53:06","modified_gmt":"2026-06-30T11:53:06","slug":"europeos-colombia-seguridad-satisfaccion","status":"publish","type":"post","link":"https:\/\/datappeal.io\/es\/europeos-colombia-seguridad-satisfaccion\/","title":{"rendered":"Los europeos conf\u00edan en Colombia: m\u00e1s seguridad y satisfacci\u00f3n"},"content":{"rendered":"

El pa\u00eds incrementa las visitas de europeos en un 12% entre enero y septiembre de 2018, a la vez que mejoran los \u00edndices de percepci\u00f3n de seguridad y satisfacci\u00f3n de \u00e9stos.<\/h3>\n

Las \u00faltimas estad\u00edsticas de visitantes publicadas por ANATO<\/a>* (Asociaci\u00f3n Colombiana de Agencias de Viaje y Turismo) revelan que el pa\u00eds bate records en llegadas de turistas internacionales durante los nueve primeros meses del a\u00f1o. En total: 3,1 millones de visitantes, lo que supone un incremento de un 31,8% respecto el mismo periodo de 2017. De estas llegadas, el 9% corresponde a europeos, que alcanzan los 276 mil visitantes en el periodo mencionado, un 12% m\u00e1s que el a\u00f1o anterior.<\/p>\n

Mabrian Technologies<\/a>, empresa que colabora con el Ministerio de Comercio, Industria y Turismo de Colombia desde julio de 2017, a trav\u00e9s del an\u00e1lisis de Big Data tur\u00edstico para la identificaci\u00f3n de din\u00e1micas tur\u00edsticas, ha realizado un estudio sobre las percepciones e intereses de los mercados europeos para el destino.<\/p>\n

Para ello, se han analizado m\u00e1s de 300.000\u00a0 menciones tur\u00edsticas sobre Colombia en Redes Sociales, y 20.100 opiniones de 843 hoteles, en los principales portales de review, de los mercados: espa\u00f1ol, franc\u00e9s, brit\u00e1nico, italiano y alem\u00e1n. Entre el 1 de enero y el 31 de agosto de 2018.<\/p>\n

La aplicaci\u00f3n de t\u00e9cnicas de Inteligencia Artificial, Machine Learning y Procesamiento Natural del Lenguaje, han permitido a Mabrian Technologies trazar un perfil concreto en cuanto a la satisfacci\u00f3n y los intereses de estos mercados de origen con el destino.<\/p>\n

\"\"<\/p>\n

De entre los \u00edndices de percepci\u00f3n que calcula la plataforma de Inteligencia Tur\u00edstica de Mabrian<\/a>, destaca una mejora en los indicadores de satisfacci\u00f3n global con el destino (GTPi) , impulsados por una notable mejora en los indicadores de percepci\u00f3n de seguridad (PSi) y percepci\u00f3n clim\u00e1tica (PCi), algo que sin duda est\u00e1 ayudando a que los turistas de estos mercados se decidan por Colombia como destino vacacional.<\/p>\n

Por contra, el indicador de satisfacci\u00f3n con el producto tur\u00edstico (TPi) muestra un ligero descenso respecto de 2017, arrastrado principalmente por una bajada en productos como en Natural y el Activo.<\/p>\n

Respecto de la satisfacci\u00f3n con el servicio hotelero, el indicador muestra resultados heterog\u00e9neos en funci\u00f3n de los diferentes mercados. Mientras franceses y alemanes mejoran su percepci\u00f3n, espa\u00f1oles, brit\u00e1nicos e italianos muestran menos satisfacci\u00f3n que en 2017, algo que afecta tambi\u00e9n a su \u00edndice de satisfacci\u00f3n global (GTPi)<\/p>\n

\"\"<\/p>\n

Respecto de los intereses que muestran estos mercados durante sus visitas a Colombia, destaca de manera general el inter\u00e9s por los productos Cultural, Natural y Activo. Sin embargo, se observan diferencias de intereses entre los mercados analizados. Por ejemplo, los espa\u00f1oles muestran m\u00e1s inter\u00e9s por la gastronom\u00eda, el producto familiar y el shopping que el resto, mientras que alemanes destacan por su mayor inter\u00e9s en el producto Natural y el Sol y Playa (disfrute del buen tiempo), al igual que los franceses.<\/p>\n

Todos estos datos transformados en conocimiento han permitido al Mincit (Ministerio de Comercio Industria y Turismo de Colombia), conocer mejor a sus mercados objetivo durante este \u00faltimo a\u00f1o y as\u00ed ofrecerles una promoci\u00f3n y una experiencia m\u00e1s ajustada a sus preferencias, propiciando as\u00ed el incremento de llegadas al destino que se observa en las estad\u00edsticas publicadas.<\/p>\n

* Enero-septiembre 2018: Periodo r\u00e9cord en la llegada de visitantes extranjeros a Colombia.<\/em> Fuente ANATO (Asociaci\u00f3n Colombiana de Agencias de Viaje y Turismo).<\/p>\n","protected":false},"excerpt":{"rendered":"

El pa\u00eds incrementa las visitas de europeos en un 12% entre enero y septiembre de 2018, a la vez que mejoran los \u00edndices de percepci\u00f3n de seguridad y satisfacci\u00f3n de \u00e9stos.<\/p>\n","protected":false},"author":15,"featured_media":3084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1985,1988,1987,1971,1977,1969],"tags":[1913,1914,1911,1912],"class_list":["post-1072","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-uso","category-destinos-inteligentes","category-estudios-de-tendencia","category-europa","category-smart-destinations","category-use-cases","tag-hotelsolutions","tag-hotelsolutions-es","tag-smartdestinations","tag-smartdestinations-es"],"yoast_head":"\nLos europeos conf\u00edan en Colombia: m\u00e1s seguridad y satisfacci\u00f3n - Data Appeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/european-markets-colombia-security-satisfaction\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los europeos conf\u00edan en Colombia: m\u00e1s seguridad y satisfacci\u00f3n - 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