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Sentiment Score

What is the perception expressed by people about your business, brand, or destination?

The Sentiment Score helps you measure the level of satisfaction and the real perception expressed online by people about any point of interest, tourism destination, and brand.

Pinpoint what influences behaviours of current and future clients to improve your marketing strategies and elevate your customers’ or visitors’ experience.

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Benefits and new growth opportunities

Have a complete overview

Checking all the reviews and comments published in hundreds of websites can be challenging. The Sentiment Score analyses all content posted by users on over 130 online sources, normalises scores and produces a synthetic index from 0 to 100. Have a complete overview of your online reputation.

Increase performance effectiveness

Monitor and analyse trends for at-a-glance insights about how much your investments, decisions and marketing campaigns impact customer satisfaction. Plan future actions to achieve improved results according to the Sentiment Score.

Uncover competitive advantages

Compare the Sentiment Score of your business or territory against competitors. Uncover your competitive advantage and identify their weakness to improve your positioning.

Elevate customer satisfaction

Uncover the most appreciated aspects about your business or territory and those you can improve; divided by department, industry, target market and period of analysis.

Trusted by the best tourism destinations and companies

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Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.
Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla

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A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.
Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group

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Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.
Stefan MarchioroDirector of Visit Veneto

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We had a 50% cost saving in qualifying new opportunities.
Sales DirectorJLL, Commercial real estate | Property investment

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Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.
Cristina BergonzoManager, Tourism Observatory of Piedmont Region

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We cut time-to-market by half by pinpointing where to effectively distribute our products
Marketing DirectorGlobal food & beverage brand

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This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.
Sophia QuintHead of Market Research, visitBerlin

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D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.
Bruno Berteroformer Marketing Director PromoTurismoFVG

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D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.
Pierangelo RomersiDirector of Visit Emilia

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Discover how tourism destinations can leverage the Sentiment Score

[FREE GUIDE] How to Leverage Sentiment Analysis to Improve Tourism Destination Marketing

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Tune in to what people think

Our Support Team is ready to answer any of your questions about the Sentiment Score, address any doubt and quickly support any trouble you might have.